How to Build the Best SEO Team (From Scratch)
SEO. Sometimes it just feels like a digital marketing buzzword. But the truth is, SEO is powerful and you need to build a strong team that will make the most of it for your brand or business. Let’s talk about what type of people you need when building an SEO team that will blow other […]
301 Redirects and More: The Most Common URL Redirections
Whether you’re new to the SEO game or you’ve been playing for awhile, you need to get familiar with URL redirections. When, how, and which one you use is going to have a big impact on your organic website traffic. The last thing you want to do is inadvertently tank your ranking because you used […]
2022 Ultimate Guide to Google Penalties: What You Need to Know
Are Google penalties your worst nightmare? Do you panic just thinking about them and how they will affect your site? Don’t! Getting hit with a Google penalty isn’t the best thing for your site, but there are things you can do to lessen their blow. In this guide to Google penalties, I am going to […]
24 Technical SEO Issues That Are Killing Your Rankings & How to Fix Them
If you’re serious about optimizing your website for search, then you need to understand technical SEO. Simply put, technical SEO is the process of making sure that search engines can discover, parse, and understand the content on your site. The better you get at technical SEO, the more likely you’ll get a high rank. Technical […]
Your Money Your Life (YMYL) & Google EAT: Boost Your SEO Pages
If you are a digital marketer, you know that SEO is a constantly evolving game and if you want to be successful, you have to stay on top of the latest trends. You also need to be sure that you’re following the rules of the algorithm if you want to get a high SERP ranking. […]
SEO Reporting: How to Create SEO Reports Your Team Will Actually Use
SEO is a huge part of digital marketing. It plays a big role in your click-through rates and whether the correct audience discovers your content. But a lot of it — which keywords you use or if you have the proper alt tags on your images — is learned through trial and error. That’s why […]
SEO Software: The Top Ten Highest Rated SEO Tools
There are lots of options out there when it comes to SEO software. Here are the ten best from my perspective and what makes them so great. 1. SEM Rush SEMRush gets consistently high ratings from digital marketers for good reason. SEMRush makes it easier for you to see what works and doesn’t work for […]
What is Robots.txt? My Process On How to Block Your Content
As a digital marketer or ecommerce website owner, how your site ranks on search engine results pages could make or break your business. There are many things you can do to control the way your website is ranked, both on and off your home page. Things like SEO and keyword research might come to mind […]
How To Spot Negative SEO From Links And Protect Your Website
One type of negative SEO happens when someone builds bad links directing to your website. Competitors use this black-hat tactic to try to bring you down on the search engine results pages. Not enough websites look at this, and it happens to some of the biggest businesses in the world. You can spot bad links […]
SEO and Content Marketing for Rapid Traffic Growth – Masterclass
Want to know how I managed to increase traffic to my website by 10,000 views in just one month? SEO and content marketing! But you can’t throw up any type of content and think it will succeed. There is a specific way to use SEO and content marketing to increase traffic and start to see […]
Guest Blogging Opportunities for SEO
We all know the power of ranking highly on Google. It can help you establish authority, expand your network, and increase your chances of being discovered by your target audience. Adding guest blogging to your SEO efforts is a key step in achieving online marketing success. If you’re ready to learn the ins and outs […]
7 Daily SEO Tasks to Add to Your Marketing Plan
SEO is hard work. It takes a consistent effort to pay off. In fact, some SEO tasks are better suited for your daily to-do list. Include these 7 daily tasks in your digital marketing plan and you’ll be much more likely to see your SEO succeed. What We’ll Cover: Refresh Existing Content Evaluate the Quality […]