7 Daily SEO Tasks to Add to Your Marketing Plan
SEO is hard work. It takes a consistent effort to pay off. In fact, some SEO tasks are better suited for your daily to-do list.
Include these 7 daily tasks in your digital marketing plan and you’ll be much more likely to see your SEO succeed.
What We’ll Cover:
- Refresh Existing Content
- Evaluate the Quality of Your Content
- Remove Low-Quality Content
- Keep Tabs on Your Rankings
- Analyze the Competition
- Stay Up-To-Date with News
- Check the Technical Aspects of SEO
1. Optimize Existing Content
If you’ve been practicing content marketing for a while, your content library may not 100% meet your latest standards. After all, both SEO and your marketing quality are evolving with time.
Have content experts sift through old content and determine if it’s still suitable for publication with some tweaks. Once you decide that you want to refresh a piece of content, take a look at things like:
- Meta descriptions
- Focus keywords
- Facts and statistics
- The content itself
Your old content may have titles, subheadings, and meta descriptions that don’t align well with today’s SEO best practices. The media you embedded in the content could be outdated, using an old YouTube video template or media that is no longer live. The blog could focus on a certain year that has since passed.
There are all kinds of ways content can become outdated, but optimizing it with the future in mind can help you rejuvenate its lifespan.
2. Evaluate Content Quality
Who told you that your content quantity is top dog? It’s the quality of your content that reigns supreme.
Evaluating content quality is not as abstract as it sounds. What you’re looking for is rich content.
Rich content is robust. It contains multiple forms of media (e.g. text, video, and infographics). It provides tons of information that your audience can act on, much like service journalism but from a content marketing perspective.
To keep it simple, develop a rubric that helps you and your team quickly separate rich content from low-quality content.
If you’re wondering what to do with that low-quality content, read on.
3. Remove Low-Quality Pages
While optimizing old content should be part of your one-page marketing plan, not all old content or pages are worth the time and effort it takes to refresh or optimize. You should have a system in place to determine which pages are so low quality that they should simply be removed.
If you have a robust content strategy, this is an SEO task that can be performed daily. It constitutes two parts: analysis (to determine if it should actually be removed) and removal (well, that part’s obvious).
So how do you know which pages have a low enough quality that they can be removed? Focus on content that is thin. This just means it adds minimal value (if any) to the end-user. Much like you want to prioritize rich content, you want to eliminate thin content.
If it’s not suitable for content optimization and it can’t stay as is, you may want to remove it. There are a couple of ways to do this so you can let Google know you’re removing the page without messing up your SEO
- Do a 301 redirect from the page to another URL.
- Add a noindex tag to the page.
- Canonicalize the page to another URL.
Make sure people cannot access the page from within your site, or else you might risk having a poor user experience.
4. Check Rankings
Your SEO ranking wins are worth celebrating, but it’s important to know that Google SERPs can change in two shakes of a lamb’s tail. New competition comes quick, and you’ll want to stay privy to the shifts.
Because of this, add “check rankings” to your list of daily SEO tasks. This will help keep your digital marketing plan dynamic so you can respond to the most recent needs.
To check your ranking for certain keywords, use Google Search Console. Head to “Performance” and scroll through the results to see which queries and keywords you show up for in search results.
5. Competitor Analysis
How can you soar past your competition on the search results pages if you haven’t thoroughly analyzed their approach to content?
Analyzing your competition gives you a starting point to practice benchmark marketing. You’ll want to specifically practice competitive benchmarking, where you use your competition as a benchmark for your performance.
The most important part is to define 3–5 key performance indicators that you’ll determine results from. In the case of SEO tasks, you may want to include things like the number of keywords that a website is ranking for, how many number one positions they have, and clicks.
Check out this video to learn how to use competitive analysis through benchmarking in your one-page marketing plan:
6. Stay Up To Date On Industry News
Did you know that Google updates its algorithm thousands of times per year? That’s multiple times per day.
Of course, most of those changes are small and don’t warrant a major press release. They’re labeled as “improvements” rather than total algorithmic overhauls. However, you’ll want to stay tuned for noteworthy changes.
For example, I post digital marketing news of the week every Friday on my LinkedIn. I like to help keep my community in the know, especially with how fast digital marketing changes. Industry news can mean it’s time for you to switch up your one-page marketing plan or daily SEO tasks.
7. Technical Checks
Checking the technical aspects of SEO can be tedious, but adding it to your daily SEO tasks actually makes the job way easier.
By breaking up the technical checks in your digital marketing plan with a daily to-do method, you’ll be more thorough in your search. Plus, you’ll find technical issues sooner rather than finding them weeks after the issue arose.
When you’re performing these technical checks, watch things like:
- Crawl reports
- Duplicate content
- First input delay (FID), largest contentful paint (LCP) and cumulative layout shift (CLS), aka Google Core Web Vitals
- Broken internal and external links
- URL structures
- HTTPS site protocol
- XML sitemap and robots.txt file optimization
- Accuracy of schema markup or structured data
You can use tools directly from Google to help you with the technicalities (e.g. Search Console, PageSpeed Insights, Analytics and Mobile Friendly Testing Tool).
Third-party tools you may want to consider include Screaming Frog and SEMrush.
Bottom Line: This Is Just The Start Of Your Daily SEO Tasks
Daily tasks are just a part of your digital marketing plan. It’s important to focus on the whole picture. Otherwise, you’ll fail to reach your goals. This means small tasks that can be performed daily are just as important as major SEO overhauls.
Given that SEO evolves practically daily, you can see why daily SEO tasks fit in so well with your overall agenda.
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If you’re asking yourself, “How do I identify competitive keywords?” you’ve come to the right place. To fully dive into this topic, we’ll need to