How to Use Martech to Grow Your Business and Increase Sales

How to use Martech to grow your business

What Does Martech Mean? If you’ve been in digital marketing for any length of time, you’ve probably heard the word “martech.” But what does it mean? It’s a portmanteau. But what does that mean? A portmanteau is a word that’s made from the sounds of two other words. In this case, the words “marketing” and […]

Review of Sitecore: Powerful CMS The Biggest Brands Use

Sitecore review

Procter and Gamble’s online ecosystem was too complex to succeed. It consisted of 10 different content management systems and used a variety of technologies that didn’t always play nicely together. As a result, the company’s digital marketing pros couldn’t launch online brand promos in less than four months. That’s an unacceptable benchmark for an industry […]

Zapier Review: How to Automate Your Workflow Without Coding or APIs

How to Automate Your Workflow without Coding or APIs

How would you like to automate workflows without knowing how to write a lick of code? If so, then you should check out Zapier. It’s a workflow automation tool that integrates your favorite apps and handles tasks on your behalf. What’s not to love about that? In this Zapier review, I’ll cover its features. I’ll […]

Can Bad Reviews Hurt Your SEO?

Can Bad Reviews Hurt Your SEO?

Can bad reviews hurt SEO? Short answer: yes. But there’s quite a bit more to the story. For the full explanation, read on. Google Says No During a Google Webmaster Central hangout just a couple of weeks ago, one of the participants asked John Mueller whether negative reviews hurt SEO. Here’s how she framed her […]

How To Manage Your Brand With Yext

Complete Review of Yext

When the digital marketing team at AutoNation noticed misinformation about their brand across the web, they knew they needed to take action. That’s when the company turned to Yext. AutoNation used the Yext platform to manage facts about its brand from a single source of truth. That means all of its websites, apps, and internal […]

How to Run Your First Challenge Online

How to run your first challenge online

Ready to run your first wildly successful online challenge? One that can actually generate a substantial profit that you can then convert into a killer business model? If your answer is “yes,” then keep reading. In this post, I’ll be sharing all the right moves you need to make to ensure your challenges are a […]

Local SEO with Uberall: Complete Review

Local SEO with Uberall: Complete Review

Competition in the fast-food industry is ferocious. That’s why the folks at KFC knew they needed to improve the online visibility of the company’s 920 locations across the UK and Ireland. So they turned to Uberall, a reputation management and local listing optimization solution. KFC used the tool to address problems such as incorrect restaurant […]

Review of SEMRush, Is It The Best & Worth The Money?

Complete review of SEMRush

If you’ve been into search engine optimization for any length of time, you’ve probably heard of SEMRush. There’s a very good reason for that. Many digital strategists consider SEMRush the best tool for keyword analysis, competitor research, and PPC optimization. Also, SEMRush is more than just a single tool. It’s really a whole suite of […]

How To Find SEO and PPC Demographic Data That Drives Conversions

How to get demographic data for search queries

Audience intent, message match, relevance. These themes have dominated the digital marketing conversation for the past few years, playing a key role in determining rankings, ad placements, and securing the featured snippet. Most marketers are well aware that uncovering what compels consumers to click, scroll, and convert is the key to unlocking campaign wins across […]

Complete Review of Searchmetrics

Complete review of Searchmetrics

Looking for a marketing platform that offers competitive insights, advanced analytics, mobile SEO, and market analysis? If so, then you should check out Searchmetrics. It’s a solution with a customer base that includes well known brands such as eBay, Nivia, Lufthansa, and Tobi. Nivea, for example, used Searchmetrics to increase SEO visibility by more than […]

How Freaking Long Does SEO Take? Truth Is Ugly

SEO is an eternally moving target. Like many other forms of internet marketing, SEO best practices are always changing and developing. And these days, search engine algorithms are updated on a routine basis—roughly 500 to 600 times per year. Whether it be driven by competition, enthusiasm, or pure curiosity, more and more businesses are starting […]

Complete Review of Yoast SEO

Complete review of Yoast SEO

Yoast SEO is often seen as a “go to” SEO plugin for digital marketers who use WordPress as their content management system of choice. But does it really live up to the hype? In a word: yes. Now that I’ve spilled the beans on where I stand with Yoast, I’ll use the rest of the […]