Let’s face it: marketing is hard. And for small businesses, it can be even harder. But it doesn’t have to be. In this post, I’ll go over some of my favorite, budget-friendly methods for marketing a small business. Marketing for [...]
Content marketing isn't going anywhere. But it's constantly changing, and it's a full-time job just to keep up. So if you haven't already, it's a good time to take full advantage all the tools at your disposal. In this article, [...]
I’ll let you in on a secret. A great picture is only half the battle when it comes to a winning Instagram strategy. The other part? A great Instagram caption. The best campaigns use a mix of great photos and [...]
Starting a new online business? Great! But before you jump in, make sure you’ve covered all your bases. Below, I’ll go over some of the biggest mistakes I see internet entrepreneurs make and how you can avoid them. Biggest Mistake Most [...]
Local business listings make it so your information is correct and you rank in the Google local pack. In this guide, I’ll cover everything you need to know about local listings for business - what they are, how they work, [...]
There’s no one way to succeed on Instagram. Some rely on advertisements and established brand names to build a following, while others have to stir up the grassroots to gain success. Below, I’ve singled out the campaigns I think have [...]
You want to build your brand awareness? In this article, we will cover how to do just that. What is Brand Awareness? By definition, brand awareness is the extent to which consumers are familiar with the distinctive qualities or image [...]
If you’re serious about conversion rate optimization (CRO), then you need to know where people are focusing their attention when they visit your website. That’s why you should use a heatmap tool. Fortunately, there are two great options on the [...]
Awesome! Looking for a Iconosquare review? It’s the top tool when it comes to Instagram management, and in this article, I’ll cover some of the highlights Iconosquare has to offer, and why it’s the Instagram tool of choice for most social [...]
Stories have taken the social world by storm. And as their popularity increases so does the number of channels that are using them. This article will cover everything you need to know about the different story platforms, and how brands [...]
Each year brings something new to the marketing world, and with it, new marketing tools to try. The problem? No busy marketer has time to test them all. Which is why I’ve compiled a list of all the best new [...]
It’s official - Instagram stories are here to stay. And now they’re better for brands than ever, thanks to the Instagram Stories Ads. In this article, I’ll cover exactly what the ads are, how brands can use them, and who [...]
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Named #1 SEO consulting company in the USA, UK and Canada by Clutch.co and number 1 PPC company in the USA by 10BestPPCs, Ignite Visibility was the 698 fastest growing company in the nation in the 2017 Inc. 5000. Ignite Visibility offers SEO, social media, paid media, CRO, email, Amazon and PR. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the book “Digital Influencer,” which was named one of the best new marketing books by Forbes and LinkedIn. Lincoln is consistently named one of the top digital marketing strategiest in the industry.
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