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The Ultimate Guide to PPC Campaigns: How Does PPC Work?
As valuable as organic brand discovery is, there’s no denying that paid ads play a major part in promoting your business. Better yet, PPC is
What is Marketing Attribution? (And Why You Should Care)
You may have heard or read about “attribution” for digital marketing. But what does it mean? In this guide, I’ll answer that question. More importantly,
Tips for TikTok Marketing: How to Get More Followers
TikTok is on the rise right now. In fact, it’s the #1 downloaded app in the world. If you’re interested in promoting your brand on
Why You Should Be Running Ads on CTV
Looking for a new advertising channel? If so, consider CTV. With CTV advertising, you can reach people who stream content on their television sets. And
How to Use Programmatic Ads & DSP to Reach New Customers
If you’ve been in digital marketing for any length of time, you’ve probably come across the phrase “programmatic ads” at some point. And you’ve probably
On-Page SEO Checklist For Your SEO Strategy
Search engine optimization (SEO) is crucial for any website to succeed. You need to optimize your website for Google and other search engines. At the
Customer Segmentation Models for Digital Marketing
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If you
Data Management Platform: Understanding Detailed Audience Data
If you’ve been working in digital marketing for more than a few weeks, then you already know about the importance of data management. You’ve got
PPC List: Ad Networks and Terms You Need to Know
If you want to get the word out about your brand online, you’ll need to invest in paid media. And that means you’ve got to
SEO for Ecommerce: Product Page Optimization
So you’re serious about maximizing traffic to your ecommerce website? Then you’ll want to optimize your product detail pages for search. Keep in mind: ecommerce
Welcome To John Lincoln Marketing
Welcome to John Lincoln’s personal website. On this website, we offer courses by John Lincoln, review software, publish articles and videos. You can also learn about John Lincoln’s books, films, book him to speak and contact him. John is directly associated with many of the businesses mentioned on this website and freely discloses this information.
About the Author
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.
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