What Everybody Ought to Know About Brand Awareness

By | March 20th, 2018|Branding|

Marketing 101: better business begins with branding. Solid branding can take your business from an unknown to a go-to in your customer’s eyes. But to achieve it, you have to start with a brand awareness strategy. That’s why in this [...]

Crazy Egg vs. HotJar Review: Which Tool Is Better?

By | March 12th, 2018|Creativity|

If you’re serious about conversion rate optimization (CRO), then you need to know where people are focusing their attention when they visit your website. That’s why you should use a heatmap tool. Fortunately, there are two great options on the [...]

Detailed Iconosquare Review You Must Read (Beware It Is SO!)

By | March 7th, 2018|Social Media|

Awesome! Looking for a Iconosquare review? It’s the top tool when it comes to Instagram management, and in this article, I’ll cover some of the highlights Iconosquare has to offer, and why it’s the Instagram tool of choice for most social [...]

BREAKING STRATEGY – How To Integrate Stories For Google AMP, Facebook, Instagram and Snapchat Stories for Your Brand

By | March 6th, 2018|Creativity, Social Media|

Stories have taken the social world by storm. And as their popularity increases so does the number of channels that are using them. This article will cover everything you need to know about the different story platforms, and how brands [...]

New Digital Marketing Tools You Need to Try in 2018

By | February 28th, 2018|Creativity|

Each year brings something new to the marketing world, and with it, new marketing tools to try. The problem? No busy marketer has time to test them all. Which is why I’ve compiled a list of all the best new [...]

How to Use Instagram Stories Ads (To Generate Sales)

By | February 22nd, 2018|Creativity, Social Media|

It’s official - Instagram stories are here to stay. And now they’re better for brands than ever, thanks to the Instagram Stories Ads. In this article, I’ll cover exactly what the ads are, how brands can use them, and who [...]

The Best SEMrush Reports In 2018 (A Guide For Savvy Marketers)

By | February 20th, 2018|Creativity, SEO|

Face it: you need to monitor analytics to make sure that your website is performing well in the search results. That’s why you should frequently check your SEMrush reports. In this article, we’ll cover the SEMrush reports in some detail. [...]

Should You Be Focusing On Yahoo Search?

By | February 13th, 2018|Creativity|

Are you optimizing for Yahoo? If not, you might want to be. In this article, I’ll help you decide whether or not you should be focusing on Yahoo, and how to optimize your site so it ranks high in Yahoo’s [...]

7 Creative Marketing Ideas And Strategies For 2018

By | February 10th, 2018|Creativity|

Wondering what 2018 will mean for marketing? As the year begins, there are a few standout trends and ideas at the ready to make a major impact on the way we strategize. In this article, I’ll cover seven of the [...]

The Revolution of AI and Pay Per Click

By | February 2nd, 2018|SEO|

AI is here to stay. But as a marketer, what does that mean for you? Many have expressed concern over the growing role of AI in PPC management, and what it may mean for the future of PPC marketing. In [...]

Guide to Instagram Ads Types and Costs

By | January 31st, 2018|Social Media|

Have you considered Instagram as an ad platform? If so - great! Below I’ll cover everything you need to know regarding Instagram ad costs, as well as walk you through the different types, targeting methods and the general set-up process. [...]

Domain Authority: What It Is and Why You Should Care

By | January 29th, 2018|SEO|

There are several ways to measure the effectiveness of your search engine optimization (SEO) efforts. One of those ways is by looking at a metric called Domain Authority. In this article, we’ll go over the concept of Domain Authority, explain [...]