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Customer Segmentation Models for Digital Marketing
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If you
Data Management Platform: Understanding Detailed Audience Data
If you’ve been working in digital marketing for more than a few weeks, then you already know about the importance of data management. You’ve got
PPC List: Ad Networks and Terms You Need to Know
If you want to get the word out about your brand online, you’ll need to invest in paid media. And that means you’ve got to
SEO for Ecommerce: Product Page Optimization
So you’re serious about maximizing traffic to your ecommerce website? Then you’ll want to optimize your product detail pages for search. Keep in mind: ecommerce
How to Use Cybersecurity to Protect Your Company
If you’re running a digital marketing company, then you’re doing a lot of work online. And all that exposure on the Internet leaves your IT
Why You Need Video SEO for Your Marketing
Along with other types of SEO, video SEO is crucial for digital marketing efforts. Platforms like YouTube need content creators to optimize their videos to
What is Google Tag Manager?
If you use multiple tools to collect tracking info for your website, then you’re probably doing a lot of copying and pasting. As in, you’re
SEO Copywriting: Everything You Need to Know
Even if you don’t notice it, you can find carefully curated copy everywhere you look. From the emails you read to the back of your
Everything You Need to Know About Online Ads
Today, businesses need online advertising to thrive, regardless of their industry. Online ads will help you connect with audiences, gain their trust, and win their
What to Know Before Hiring an SEO Consultant
Search engine optimization (SEO) is crucial for every online business today. You need a solid SEO strategy if you want people to find you on
Welcome To John Lincoln Marketing
Welcome to John Lincoln’s personal website. On this website, we offer courses by John Lincoln, review software, publish articles and videos. You can also learn about John Lincoln’s books, films, book him to speak and contact him. John is directly associated with many of the businesses mentioned on this website and freely discloses this information.Â
About the Author
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.
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