John Lincoln

SEO and Content Marketing for Rapid Traffic Growth – Masterclass

SEO & Content Marketing for Rapid Traffic Growth - Masterclass

Want to know how I managed to increase traffic to my website by 10,000 views in just one month?

SEO and content marketing!

But you can’t throw up any type of content and think it will succeed. There is a specific way to use SEO and content marketing to increase traffic and start to see the results you’ve been looking for.

I used this framework to increase my views by 20% and I did it with four pages of content.

Ready to talk about it?

What is SEO & Content Marketing?

SEO and content marketing are key to increasing your visibility online.

SEO stands for Search Engine Optimization. You can take certain steps to optimize your page. In doing so, you can give it a better chance of being indexed correctly by search engines. If it is indexed correctly, your site will rank higher! It will show up in more keyword searches done by users of Google, Duck Duck Go, and other search engine sites.

Content marketing is a marketing strategy that involves creating and sharing relevant and valuable content. The intent here is to attract and retain your preferred clientele.

You have the best chance of seeing rapid success when you combine the two.

How to Use SEO & Content Marketing

I have designed a 5-step framework that, when followed correctly, will scale your traffic by up to 20% week over week.

Here’s what to do.

Step 1: Do Your Keyword Research

The first step to my successful process is to do your keyword research. There is no point in creating content if people aren’t searching for it.

The first thing you’ll need to do is to determine your keyword. There are a variety of online tools, such as SEMRush, to determine what types of keywords your preferred audience is searching for. Take time to evaluate which of those keywords relate to your business.

Once you have narrowed down your keyword list, you’ll want to look for the ones with a search volume of over 2,000. This will increase the number of people who are looking for what you’re selling.

Be sure that these keywords align with your business goals. This way your chosen keyword will bring you the traffic that is looking for what you are selling.

Step 2: Do a Google Search with Your Selected Keyword(s)

Once you’ve selected your keywords, do a Google search to see what types of content Google is prioritizing for that keyword.

Review the content on the first page of your search results. What do the results have in common?

Do the results contain news headlines, articles, how-to pages, definitions, or lists?

What comes up in your Google search will help you know how you should build out your content marketing strategy.

For example, if you are using the keyword “top motorcycle helmets, take a look at these results:

Search Engine Results for Keywords
Search Engine Results for Keywords
Search Engine Results for Keywords
Search Engine Results for Keywords

Almost all the top search results are in list form. This shows you that, for this keyword, Google seems to be prioritizing content arranged in a list.

If you want to compete with the existing content, you’ll want to make it onto this first page of search results.

Pro-Tip: Strongly consider arranging your content in a list form.

Step 3: Review Important SEO Elements of Your Page

What you find in your Google search results will also reveal how you should prepare various elements of your page for optimization.

First, take a look at the length of the content results that are high-ranking. Drop their copy into a tool such as WordCounter.net to determine their word count range.

Do they seem to have a similar word count? If they seem to be within the 3,000-3,500 word range, aim to keep your content within the same range.

Next, look at their schema. Schema is the words or tags within a website that shows how the web developer wants Google to view their site.

You can use tools such as SEMRush, Google’s Structured Data Testing Tool, or Schema.org to determine the schema of the websites you are looking to model. Be sure to add certain identifying aspects of their schema to your own site. Clear up any technical SEO issues that your site may be experiencing.

Then take a look at the Search Engine Results Page (SERP) features. This includes things like Shopping, Rich Result List, Video, Popular Products, Local Pack, and Images. Take note of the kinds of content that is showing up on those other SERP features.

The SERP page also includes something called “People Also Ask” and “Related Searches”.

People Also Ask
People Also Ask
Related Searches
Related Searches

These sections of the SERP page will give you a great insight into what type of content Google users are also interested in when searching for your selected keyword.

Once you have this information, you can answer some of these questions within your copy.

If you address all elements that Google is looking for within the copy on your page, you’re giving your page a better chance at grabbing Google’s attention and ranking higher on the first SERP. This will improve the chances that your preferred audience will also take notice of your page.

Step 4: Fill in a Writing Template that Uses What You’ve Learned About SEO & Content Marketing

Now that you have all the necessary information, you are ready to sit down and fill out the writing template for you or your writer to follow.

This template will work for every industry if you followed all the above steps.

When it comes to keywords:

  1. Select the best 3 to 5 terms.
  2. Use the top term at least 4 times within your copy.
  3. Use secondary terms 1 to 2 times.
  4. Use one term every 150 words.
  5. Use in the content title, description, H1, H2 (every third), image file name, image alt text, and image caption.

If you are writing a piece of content on the best motorcycle helmet, your final outline for the writer should look something like this:

Keywords:

  • Best motorcycle helmet
  • Best motorcycle helmet brands
  • What is the best motorcycle helmet
  • Best rated motorcycle helmet helmets
  • Best motorcycle helmet 2020

Title: Best Motorcycle Helmets 2020, Best Brands Based on Price, Innovation & Overall

Description: Stringent selection criteria reveal the top 2020 motorcycle helmets for street, dirt, overall, best selling, best price, new and best features such as BlueTooth.

H1: Best Motorcycle Helmets in 2020

H2: Brands leading in innovation, price, safety, and overall for street and dirt

In addition to the above outline, you should also give your writer information such as this:

  1. Word Count: 3,000 words
  2. Rich Results: Bullet point list of products to the top to get rich result
  3. Type of Content: Best Motorcycle Helmets 2020 Guide
  4. Important Includes:
    • List all most important helmet features in intro
    • Need to say criteria for select in beginning
    • Highlight helmet featured when reviewing
    • Need award categories such as Street, Dirt, Overall, Best Selling, Best Price, and New
    • Link to 5 to 20 other articles on the topic to create a hub
    • Add 5 FAQ at bottom
    • Link to all products on the website
    • Have a high-resolution image for each winner
    • Add video in first 200 words with video schema markup that is optimized for Best Motorcycle Helmets
    • Schema: Video Object, Article, Organization, Website Schema

This outline contains all the research you did in the first 3 steps. It is crucial for your writer so they can create an excellent piece of content that will rank highly and drive more traffic to your site.

Step 5: Write the Content

Now that you’ve done all the research and organized it into easy-to-understand outlines, it’s time to sit down and write your content.

Be sure to follow the SEO content marketing guidelines laid out above to give your content the best chance to succeed in the crowded and busy world of content marketing.

Want to Dive More into SEO & Content Marketing?

Need some more help with your SEO and content marketing strategies?

I have created a new course titled 2022 Rapid SEO Growth Masterclass: Scale Your Traffic 20% Week Over Week by Optimizing Content Based on Intent and What Search Engines Want to Show. Registration for this innovative masterclass is open now!

In this class, you’ll learn:

  • How to optimize based on intent
  • How to determine the type of content Google wants to rank
  • How to create a web page that plugs perfectly into the new Google infrastructure
  • A system that will allow you to scale your traffic through Google that’s 100% up to date

You’ll walk away from this masterclass with a free template to use for your optimization moving forward. You will also receive actionable tools and steps to take to put your SEO content marketing plans to work for you!

FAQs about SEO & Content Marketing

1.Does SEO Content Marketing work?

It does! By following my template, my sites see an increase of over 20% per week in traffic.

2. I’m ready to write. Where should I start?

Always start with your research! Perform some keyword research to see what users and search engines are looking for that relates to your product or service. The more research you do, the better your content will be and the more likely it will be to achieve a higher ranking.

3. What is the fastest way to drive traffic to my site?

Hands down, the fastest and most organic way to drive traffic to your site is through SEO content marketing.

4. I already have too much on my plate to apply this knowledge. Is there someone who can do this work for me?

There sure is! Content marketers and digital marketing consultants are all over the internet. No matter what your niche is, you’ll be sure to find someone who knows the ins and outs of your industry and how to make your content stand out and rank higher.

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Welcome To John Lincoln Marketing

Welcome to John Lincoln’s personal website. On this website, we offer courses by John Lincoln, review software, publish articles and videos. You can also learn about John Lincoln’s books, films, book him to speak and contact him. John is directly associated with many of the businesses mentioned on this website and freely discloses this information. 

About the Author

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x  Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.

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