Plerdy Review: Track, Analyze, and Convert Visitors Into Buyers
New customers can bring a lot of value to a company, especially if they remain loyal for the long haul. Still, it’s important for businesses to keep their cost per acquisition low—so they can soak up more of that value. That’s what makes conversion rate optimization (CRO) so crucial. By focusing on CRO, you can […]
What is Subliminal Advertising? Will It Work For You?
It’s happened to all of us. We’re watching our favorite show when, suddenly, we’re craving a hamburger and fries. Are we really hungry or are we reacting to the recent McDonald’s commercial we saw? What we’re experiencing when this happens is because of subliminal advertising. It probably happens to us more than we realize. Let’s […]
Influencer Marketing Strategy: Why It Works and Top Campaigns That Nailed It
Influencer marketing for business is an absolute must. It isn’t a trend. It’s the way things are going to be for the foreseeable future for several key reasons. I’m going to cover these factors and show you some of the most successful recent influencer marketing campaigns so you can see just how important influencer marketing […]
Social Media Software: 18 Highest Rated Social Media Tools
The right social media software can really change your life! I have used them all and am testing different options constantly. Mostly, I do this because I want to be able to make the right recommendations to employees and students in my class at the University of California San Diego. Today, I’ll share some of […]
Guest Blogging Opportunities for SEO
We all know the power of ranking highly on Google. It can help you establish authority, expand your network, and increase your chances of being discovered by your target audience. Adding guest blogging to your SEO efforts is a key step in achieving online marketing success. If you’re ready to learn the ins and outs […]
7 Daily SEO Tasks to Add to Your Marketing Plan
SEO is hard work. It takes a consistent effort to pay off. In fact, some SEO tasks are better suited for your daily to-do list. Include these 7 daily tasks in your digital marketing plan and you’ll be much more likely to see your SEO succeed. What We’ll Cover: Refresh Existing Content Evaluate the Quality […]
Complete Review of Pixpa: Ultimate Portfolio Website Builder
Need to build a website but lack development and design skills? No problem, just take a look at Pixpa. With Pixpa, you can create a slick website that appeals to your target audience in about half a day. And you don’t need to know anything about HTML, JavaScript, layouts, deployments, hosting, or any of that […]
Review of Moosend: Build Smart Email Campaigns to Drive Results
“Build smart email campaigns that drive results.” That’s the promise of Moosend, an email marketing solution that also offers landing pages, subscription forms, and marketing automation. In this Moosend review, I’ll explain the product’s features. I’ll also go over Moosend pricing so you know what you’re getting into. Moosend Review: Email Marketing In this part […]
Complete Review of Sprout Social: Social Media Solutions
Sprout Social optimizes your social strategy by streamlining your ability to post great content. It also highlights trends and analytics so you can take your online marketing to the next level. As of this writing, more than 25,000 brands and organizations rely on Sprout Social as an important part of their outreach efforts. Among them: […]
How to Grow on YouTube: 10 Strategies for Any Channel
Often referred to as the world’s “second largest search engine,” YouTube gives creators a chance to get their content seen by over 1 billion people. But with 400 hours of video uploaded to YouTube every minute, you may have noticed that your channel isn’t getting the viewership it deserves. Let’s change that. Today, we’re sharing […]
Review of MonsterInsights: The Best Google Analytics Plugin for WordPress
Are you running a WordPress website and need to get a quick read on your analytics? If so, then take a look at MonsterInsights. Simply put: MonsterInsights is a WordPress plugin that works with Google Analytics. In this MonsterInsights review, I’ll go over the product’s features. I’ll also cover its pricing structure so you know […]
YouTube Content Ideas: How to Get More Subscribers for Your YouTube Channel
Last year, the number of YouTube channels with more than a million subscribers grew by 65%. That’s a lot of brands on the up and up—but you don’t have to hit a million to find success. How do you make more and more people want to subscribe to your YouTube channel? The key is top-notch […]