The right social media software can really change your life! I have used them all and am testing different options constantly. Mostly, because I want to be able to make the right recommendations to employees and students in my class at University of California San Diego.
In this list, I give you 10 options that I really like. Now, there are so many options out there so I could not include them all. But these are 10 of the best.
Social Media Software: The 10 Highest Rated Options
This Salesforce tool is designed to provide a comprehensive platform for collaborative social media management, a suite for publishing and scheduling, customer engagement tools, third-party service integration, and in-depth analytics. A particular strength of this social media software is its ability to insert industry-specific trending information from third-party sources. It’s also got great customizable analytics and strong customer response tools.
The AgoraPulse app allows you to run analytics, competitions, moderation, publishing, and other aspects of your business’s Facebook, Instagram, and Twitter game including social media mentions with a single social inbox. Instead of the dashboard approach you see in some other software and app tools for social media management you get to use a menu to choose items to act on and then the app archives mentions you’ve acted on.
HootSuite is one of the best options because it allows you to manage and schedule your Facebook, Foursquare, Google+ pages, LinkedIn, Mixi, Twitter, and WordPress accounts with one dashboard. It also has an apps feature that allows you to include Evernote, Flickr, Gmail, Instagram, MailChimp, Reddit, Statigram, Tumblr, YouTube, and other social media in your streams. Hootsuite even offers extensions for Firefox and Chrome that allow you to post without even having the dashboard open.
Sprout Social organizes your information into six categories which are easy to digest: discovery, feeds, messages, publishing, reports, and tasks. Discovery is a useful feature that sets this tool apart, giving you a list of followers, people who mention you in tweets, and people you interact with so you can see their profiles and determine whether you should follow up and pursue them as a lead.
You can also use “cleanup” within discovery to get rid of less fruitful followers. Feeds allows you to identify useful content for your posts and monitor your business and competitors based on keywords. Messages connects your profiles in a single “smart inbox.”
The most useful feature of Sendible is its bulk scheduling tool. It allows you to schedule posts for Twitter, LinkedIn, Google+, and Facebook in bulk, and you can also use smart queues with pre-set time slots or even use whatever Sendible calculates as ‘optimal time’ slots. This social media software also allows you to import multiple messages, and organize and schedule them far in advance to cut down the time you spend on the task.
You can also follow, retweet, send messages, and unfollow automatically, and find new followers using sentiment analysis, geo-targeting, and keywords. Sendible also lets you automatically moderate your Facebook page and comments using keywords.
Tracx is a good choice for a unified measurement and publishing social media option. It also pulls information from a broad array of sources, from basic social media sources like Facebook and Twitter, but also from other online sources. It can do this as it is a user-defined sentiment engine, and as such you can set your own parameters and use tags to find information on all of your monitored channels.
Oktopost allows you to manage and measure across several social media channels and is specifically focused on the B2B space. It automatically adds code to your campaigns so you can see them in your Google Analytics, and the Oktopost social sharing plugin lets you share content easily through Firefox or Chrome. Oktopost also integrates well with Bit.ly, GoToWebinar, Marketo, and Salesforce.
This is a great social media software option thanks to its use of automatic code insertions; you can use Oktopost to track and capture leads with code, and you can also set up content monitoring streams. Monitor responses to your shared content with your social inbox, and use message assets to pre-define your content, use your pre-defined content as a template, or queue up your content. You can also use Oktopost’s reporting features to assess your comments, content sharing, likes, leads generated, and retweets.
Full disclosure, I have been using a lot of Buffer lately and it is awesome.
One of the most useful Buffer features is the Feedly/Buffer combo. This gives you an excellent source for RSS feeds for staying current and allows you to catch up on the hottest news and trends daily using your Buffer without opening a browser window or app; it also lets you grab the URL and other details of everything you read fast.
You can also use Followerwonk with Buffer to post with optimal timing, especially on Twitter. This combination lets you know exactly when your followers, followers of influencers in your industry, and followers of your competitors are online and active so you can maximize your posts. It also makes it easy to set up an optimized schedule.
Audiense, formerly SocialBro, offers useful filters for identifying relevant Twitter followers based on bio keywords, Kred score, follower/following count, and other factors. Follow your so you can analyze their followers and social content. This social media software also suggests your maximum engagement times and supports Buffer so you can use those times wisely. It also allows you to compare your performance against those in your industry and track your interactions with others through Audiense for future use.
Sprinklr‘s full suite of tools for social media management give you analytics, let you measure engagement easily and accurately, and allow you to analyze, track, and maintain multiple social networks simply. Its Social Intent Revelation Engine (SIREn) platform lets your business engage with your customers at scale and keep your brand voice consistent across social media platforms.
These are the 10 highest rated options among social media software tools. Have I skipped any that you really love using? Tell me what they are and why you use them in the comments.