The right social media software can really change your life! I have used them all and am testing different options constantly. Mostly, because I want to be able to make the right recommendations to employees and students in my class at University of California San Diego.
In this list, I give you the options that I really like.
Social Media Software:
This Salesforce social media tool is designed to provide a comprehensive platform for collaborative social media management, a suite for publishing and scheduling, customer engagement tools, third-party service integration, and in-depth analytics. A particular strength of this social media software is its ability to insert industry-specific trending information from third-party sources. It’s also got great customizable analytics and strong customer response tools.
The AgoraPulse social media software app allows you to run analytics, competitions, moderation, publishing, and other aspects of your business’s Facebook, Instagram, and Twitter game including social media mentions with a single social inbox. Instead of the dashboard approach you see in some other software and app tools for social media management you get to use a menu to choose items to act on and then the app archives mentions you’ve acted on.
HootSuite is one of the best social media tools because it allows you to manage and schedule your Facebook, Foursquare, Google+ pages, LinkedIn, Mixi, Twitter, and WordPress accounts with one dashboard. It also has an apps feature that allows you to include Evernote, Flickr, Gmail, Instagram, MailChimp, Reddit, Statigram, Tumblr, YouTube, and other social media in your streams. Hootsuite even offers extensions for Firefox and Chrome that allow you to post without even having the dashboard open.
Sprout Social organizes your information into six categories which are easy to digest: discovery, feeds, messages, publishing, reports, and tasks. Discovery is a useful feature that sets this tool apart, giving you a list of followers, people who mention you in tweets, and people you interact with so you can see their profiles and determine whether you should follow up and pursue them as a lead.
You can also use “cleanup” within discovery to get rid of less fruitful followers. Feeds allows you to identify useful content for your posts and monitor your business and competitors based on keywords. Messages connects your profiles in a single “smart inbox.”
The most useful feature of Sendible is its bulk scheduling tool. It allows you to schedule posts for Twitter, LinkedIn, Google+, and Facebook in bulk, and you can also use smart queues with pre-set time slots or even use whatever Sendible calculates as ‘optimal time’ slots. This social media software also allows you to import multiple messages, and organize and schedule them far in advance to cut down the time you spend on the task.
You can also follow, retweet, send messages, and unfollow automatically, and find new followers using sentiment analysis, geo-targeting, and keywords. The social media software also lets you automatically moderate your Facebook page and comments using keywords.
Tracx is a good choice for a unified measurement and publishing social media option. It also pulls information from a broad array of sources, from basic social media sources like Facebook and Twitter, but also from other online sources. It can do this as it is a user-defined sentiment engine, and as such you can set your own parameters and use tags to find information on all of your monitored channels.
Oktopost allows you to manage and measure across several social media channels and is specifically focused on the B2B space. It automatically adds code to your campaigns so you can see them in your Google Analytics, and the Oktopost social sharing plugin lets you share content easily through Firefox or Chrome. Oktopost also integrates well with Bit.ly, GoToWebinar, Marketo, and Salesforce.
This is a great social media software option thanks to its use of automatic code insertions; you can use Oktopost to track and capture leads with code, and you can also set up content monitoring streams. Monitor responses to your shared content with your social inbox, and use message assets to pre-define your content, use your pre-defined content as a template, or queue up your content. You can also use Oktopost’s reporting features to assess your comments, content sharing, likes, leads generated, and retweets.
Full disclosure, I have been using a lot of Buffer lately and it is awesome.
One of the most useful Buffer features is the Feedly/Buffer combo. This gives you an excellent source for RSS feeds for staying current and allows you to catch up on the hottest news and trends daily using your Buffer without opening a browser window or app; it also lets you grab the URL and other details of everything you read fast.
You can also use Followerwonk with Buffer to post with optimal timing, especially on Twitter. This combination lets you know exactly when your followers, followers of influencers in your industry, and followers of your competitors are online and active so you can maximize your posts. It also makes it easy to set up an optimized schedule.
Stackla is a social media software that helps you promote user-generated content. It’s more than that, though. It’s also an asset manager that stores all your media in one place. Best of all: Stackla enables you to publish directly from the platform. Send emails, push content to the web, and post a social media update from a single admin console.
BuzzSumo is cloud-based social media software that helps you find the hottest content online. Why would you want to do that? So that you can create similar content. The tool shows you which online blog posts and articles have the most shares on popular sites like Facebook, Twitter, Pinterest, and Reddit. It also lets you spy on competitors.
TubeBuddy stands out among social media tools. That’s because it’s a one-stop-shop for many of your YouTube marketing needs. With TubeBuddy, you get advanced video embedding, card templates, a comment filter, end screen templates, notification commenting, and direct publishing to Facebook. Oh, and you get it all with a Chrome extension. In other words, the tool becomes part of your browser.
IFTTT stands for “If This, Then That.” It’s a marketing automation and social media tool. If you like to use social media software in your digital marketing efforts, you’ll find IFTTT helps you get more done in less time.It does that by allowing you to set up rules that automate tasks. For example: “If somebody tweets me, send me an email.” There are countless similar rules you can set up with IFTTT.
Are you into influencer marketing? If so, then Onalytica is the social media software you’ve been looking for. In a nutshell, Onalytica finds leaders on social media who have the ability to influence people in your target market. Then, you can reach out to those influencers so that they’ll help promote your brand.
How would you like to put your social strategy on autopilot? If so, then check out MeetEdgar. It’s social media software that lets you produce great posts without writing anything. You just enter a link to a blog post and the tool will scan it and offer several variations of content that you can share. As the website says: MeetEdgar takes the time-suck out of social media management.
Audiense, formerly SocialBro, offers useful filters for identifying relevant Twitter followers based on bio keywords, Kred score, follower/following count, and other factors. Follow your so you can analyze their followers and social content. This social media software also suggests your maximum engagement times and supports Buffer so you can use those times wisely. It also allows you to compare your performance against those in your industry and track your interactions with others through Audiense for future use.
Sprinklr‘s full suite of social media software gives you analytics, lets you measure engagement easily and accurately, and allows you to analyze, track, and maintain multiple social networks simply. Its Social Intent Revelation Engine (SIREn) platform lets your business engage with your customers at scale and keep your brand voice consistent across social media platforms.
These are the highest rated options among social media software tools. Have I skipped any that you really love using? Tell me what they are and why you use them in the comments.