Review of Moosend: Build Smart Email Campaigns to Drive Results
“Build smart email campaigns that drive results.”
That’s the promise of Moosend, an email marketing solution that also offers landing pages, subscription forms, and marketing automation.
In this Moosend review, I’ll explain the product’s features. I’ll also go over Moosend pricing so you know what you’re getting into.
Moosend Review: Email Marketing
In this part of the Moosend review, I’ll explain how the tool helps you create beautiful emails.
You can do so with the aid of its rich email editor, a feature that allows you to add text, insert images, add videos, and include interactive elements in your emails.
And you can do it all without knowing anything about HTML.
That’s because the tool includes a WYSIWYG (What You See Is What You Get) drag-and-drop interface that makes it a snap to build outstanding emails that suit your brand and get the word out about your products.
If you’re short on creativity, no problem. Moosend comes packed with email templates you can use to get the ball rolling. You can also modify any template to better reflect your marketing strategy.
The tool also lets you create your own template for later use if that’s how you roll.
When it comes to designing your email, you can add images and videos as I mentioned above, But you can also add in slick design elements such as custom fonts and countdown timers that help generate demand.
Also: you won’t have to crawl all over cyberspace looking for image assets. Just use the Moosend editor’s image picker to find the perfect photo to match your messaging.
You also get the opportunity to add some personalization to your marketing. Start by using tags that fill in key details about each recipient, such as his or her first name.
But Moosend personalization doesn’t stop there. The tool lets you include conditional blocks that only appear to recipients who match specific criteria.
And you can include product recommendations tailor-fit to each recipient’s buying habits.
That kind of personalization will get you more engagements, more opens, more clicks, and more sales.
By the way: the emails you create will be responsive. That means they’ll look great on any device, whether it’s as large as a desktop monitor or as small as an iPhone viewport.
Further, you aren’t limited to just simple emails with Moosend. You can create newsletters as well.
You’ll do that with the same user-friendly interface that you use to create emails.
Finally, like any good email marketing tool, Moosend lets you split-test your strategy.
For example, you can send out two identical emails that match in every way except for the subject. Then, find out which subject got the most opens.
After that, send the rest of your emails with the winning subject.
Moosend Review: Segmentation
In this part of the Moosend review, I’ll explain how the tool helps with segmentation.
How would you like to quickly and easily segment your email distribution list by demographic info such as age and gender?
Good news: you can do that with Moosend.
But you can go bigger. The tool lets you further define segments by key data points such as purchase history and the number of times they viewed your products.
Here’s a list of some other criteria you can use to define a market segment:
- Date added to the email distribution list
- Number of campaigns opened
- Number of campaigns clicked
- Opened campaign name
- Device type
- Operating system
- Email client
- Web browser
- Mobile browser
- Subscription method
- Added product to a cart
- Purchased a product
- Verified for double opt-in
Take advantage of the Mosend segmentation feature to put some laser-like targeting into your email marketing campaigns.
And while you’re doing that, throw in some of the personalization that I mentioned in the previous section and you’ll end up in marketer’s heaven.
Landing Pages With Moosend
When it comes to email marketing, you’ll often include URLs in your emails that point to landing pages.
Well, you need to design those landing pages as well. And they need to do a great job of selling your products.
After all, landing pages are just a continuation of the marketing effort you started with your emails.
You can build them with the assistance of that powerful WYSIWYG editor that I mentioned before. The landing page editor includes all the same types of features.
Also, the tool offers plenty of templates if you don’t want to create something from scratch (and why would you?) Just pick the template that you like best and update it with your branding and messaging.
And the pages load in a jiffy as well. That’s going to prevent you from losing conversions due to slow loads.
Finally, yes, the landing pages are responsive just like the emails and newsletters.
Before you can send emails to people on a distribution list, you need to build that distribution list.
You can do that with Moosend subscription forms.
- Model pop-up
- Inline form
- Floating bar
- Floating box
- Full page
Pick the form style you like and customize it so that it resonates with your audience.
Then, decide when, where, and how it appears.
You might prefer an exit-intent popup (I do) that limits interruptions but still gives folks a chance to learn more about what you’re offering.
Or you might like to show your visitors a subscription form once they’ve scrolled one-third of the way down the page.
You’re in control.
MooSend Helps You Win With Marketing Automation
Email marketing and marketing automation go hand-in-hand these days.
Why? Because they work together perfectly to create drip campaigns.
Drip campaigns, in case you’re unfamiliar with them, are automated email marketing campaigns that send out emails periodically over time. The idea is to keep your brand in front of a potential customer over time while generating engagement.
Hopefully, by the end of the drip campaign, the recipient becomes a loyal customer.
And you can run exactly that kind of campaign with Moosend.
Further, you can create rules that customize the next path in the drip campaign. For example, you can send one email to recipients who opened the previous email and another email to those who didn’t.
Those types of rulesets enable you to add even more personalization to your email marketing strategy.
Moosend Review: Analytics
Last but not least, Moosend gives you access to a powerful reporting component that helps you update your marketing strategy for maximum effectiveness.
For starters, the tool gives you a bird’s-eye view of how your campaigns are performing. Get insights on total and unique open rates, click-through rates, bounce rates, forwards, and unsubscribes.
Moosend also shows you info about your recipients’ other activities as they run amok in cyberspace. That kind of detail will give you even more ideas about how to create targeted marketing messages in the future.
The tool also shows you a world map that identifies where specific members of your email distribution list are located.
And if you’re keen on device-driven marketing, Moosend will show you which devices your customers are using.
Review of Moosend: Pricing
Moosend starts off for free.
If you’ve got no more than 1,000 subscribers and you don’t need landing pages, priority support, or access for team members, then you don’t pay one dime.
But it’s not that expensive if you want more features. For just $8 per month, you’ll get all the features I described above plus:
- Transactional emails
- Landing pages
- Phone support
- SMTP server
- 5 team members
The price goes up from there based on how many subscribers you have.
Regarding Moosend vs. Mailchimp, the pricing for Mailchimp also starts at $0 per month for up to 2,000 contacts.
Wrapping It Up
If you like what you’ve read about Moosend but you’re still not sure, why not take the product for a test drive?
Just sign up for the free service. You can do a whole lot with it and not pay anything.
Then, if you like what you see, go for a cheap upgrade.
And keep upgrading as your business keeps expanding.
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