2022 Ultimate Guide to Google Penalties: What You Need to Know
Are Google penalties your worst nightmare? Do you panic just thinking about them and how they will affect your site? Don’t! Getting hit with a Google penalty isn’t the best thing for your site, but there are things you can do to lessen their blow. In this guide to Google penalties, I am going to […]
24 Technical SEO Issues That Are Killing Your Rankings & How to Fix Them
If you’re serious about optimizing your website for search, then you need to understand technical SEO. Simply put, technical SEO is the process of making sure that search engines can discover, parse, and understand the content on your site. The better you get at technical SEO, the more likely you’ll get a high rank. Technical […]
Your Money Your Life (YMYL) & Google EAT: Boost Your SEO Pages
If you are a digital marketer, you know that SEO is a constantly evolving game and if you want to be successful, you have to stay on top of the latest trends. You also need to be sure that you’re following the rules of the algorithm if you want to get a high SERP ranking. […]
SEO Reporting: How to Create SEO Reports Your Team Will Actually Use
SEO is a huge part of digital marketing. It plays a big role in your click-through rates and whether the correct audience discovers your content. But a lot of it — which keywords you use or if you have the proper alt tags on your images — is learned through trial and error. That’s why […]
SEO Software: The Top Ten Highest Rated SEO Tools
There are lots of options out there when it comes to SEO software. Here are the ten best from my perspective and what makes them so great. 1. SEM Rush SEMRush gets consistently high ratings from digital marketers for good reason. SEMRush makes it easier for you to see what works and doesn’t work for […]
What is Robots.txt? My Process On How to Block Your Content
As a digital marketer or ecommerce website owner, how your site ranks on search engine results pages could make or break your business. There are many things you can do to control the way your website is ranked, both on and off your home page. Things like SEO and keyword research might come to mind […]
OfferFit Software Review: Make the Leap From A/B to AI
Brinks Home faced a challenge. The home security company looked for ways to increase contract renewals. “We wanted to find the perfect renewal offer for each customer,” said Jay Autrey, Chief Customer Officer. Specifically, the company needed to know which customers wanted doorbell cameras, which ones wanted a rate lock for two years, and which […]
The Forecaster Method: The Perfect Digital Marketing Strategy
Jumping into the world of digital marketing can be scary. It is constantly changing and can be hard to keep up with a strategy that works. What if I told you that the perfect digital marketing strategy exists? I wrote my second book, The Forecaster Method, in 2019. Regardless of what has changed since then, […]
How To Spot Negative SEO From Links And Protect Your Website
One type of negative SEO happens when someone builds bad links directing to your website. Competitors use this black-hat tactic to try to bring you down on the search engine results pages. Not enough websites look at this, and it happens to some of the biggest businesses in the world. You can spot bad links […]
SEO and Content Marketing for Rapid Traffic Growth – Masterclass
Want to know how I managed to increase traffic to my website by 10,000 views in just one month? SEO and content marketing! But you can’t throw up any type of content and think it will succeed. There is a specific way to use SEO and content marketing to increase traffic and start to see […]
What is Brand Identity: How to Create One That Makes You Stand Out
No matter your field, you’re going to run into competition. If you want to make a splash in your industry and stand out from your competitors, you need to establish your brand identity. What Is Brand Identity? How Do You Establish It? Why Does It Matter? Let’s talk about it! What is Brand Identity? Simply […]
15 of the Best Marketing Twitter Bios
Have you ever wondered what makes the Twitter presence of an influencer different from everyone else? Here I’ll show you some of the best marketing Twitter bios and explain why they’re so great. Jason Falls @JasonFalls The Breakdown: This one works so well because it’s humanizing and gives you the sense that this is a […]