Plerdy Review: Track, Analyze, and Convert Visitors Into Buyers
New customers can bring a lot of value to a company, especially if they remain loyal for the long haul. Still, it’s important for businesses to keep their cost per acquisition low—so they can soak up more of that value.
That’s what makes conversion rate optimization (CRO) so crucial. By focusing on CRO, you can get more value out of each customer visit, even from users who already know and visit your site.
Plerdy offers conversion rate optimization tools for businesses looking to make their lead acquisition process more efficient. Better yet, it offers a freemium pricing plan, meaning you can try out the free version before diving into a more comprehensive plan.
So how does it work, and are the premium levels worth the investment? Here’s a Plerdy review that covers the bases.
Plerdy Review: Conversion Rate Optimization
Plerdy is right for businesses that develop an online store or website, use online marketing channels, and already have some traffic. Nowadays, that constitutes a big portion of the market.
Plerdy’s certified Google Analytics and Google Ads experts work to optimize the tools available to businesses on the platform.
Review after review touts the platform’s capabilities. One user wrote, “Plerdy Service is an indispensable assistant to the UX specialist and online marketer. It allows you to easily and quickly identify key elements on the page, draw the user’s attention to important and remove unnecessary elements.”
Another user added, “I highly recommend the service to all who struggle with website improvements, conversion, and understanding of content effectiveness.”
Plerdy Review: Intuitive Features To Enhance Your CRO
Plerdy has a range of features intended to enhance your CRO. In this Plerdy review, we’re giving you a rundown of what they offer.
The Plerdy heatmap feature shows where people are clicking, scrolling, and hovering with their mouse. Hot Segments is a tracking feature that visually shows which parts of the website have the highest click-through rate (CTR). Get a good idea of customer behavior on your site with click path analysis, selected text tracking, cursor position map and automatic Google Analytics events synchronization.
The Plerdy SEO Checker ensures you’re optimized for mobile-first indexing and have a 0% server load. A website technical search engine optimization (SEO) audit, page semantics analysis, SEO mistakes highlighter, site health checker, and change tracker are all a part of the mix. Make sure you aren’t listing duplicate pages, don’t need to disallow URLs or fix bugs, and are filtering and revising SEO errors.
Website owners and marketers can use the Session Replay software to record visitor behavior on a page. Track navigation paths and playback moves to optimize future landing pages. Mouse movements, scrolls, clicks, and taps can all be recorded and played back. This helps you improve user experience in the long run and ensure you’re including CRO elements that promote conversion completion.
Track events and goals with the Google Analytics-integrated Event Tracking features on Plerdy. Analyze an extensive library of detailed user behavior data, track macro and micro events, prioritize events, and synchronize everything with your Google Analytics account. Data aggregation, automatic summation, and convenient statistics help inform you—so you can effectively push visitors to take a specific action.
If you rely on pop-ups on your website, you’re in luck. In our Plerdy review, the Pop-Up Forms software helps businesses display pop-ups and edit them as needed. No programmers or designers are needed when you’re using Plerdy. Use a template to inform users about marketing activities, collect first-party data like email addresses and phone numbers, and build in one-click ordering. You can also display forms, an individual banner, a shortcut button and more.
E-commerce companies looking to track their sales performance can use Plerdy’s relevant features. Discover the number of transactions made during a custom period, how many unique users made a purchase, the online store’s total revenue, and more. With this data, you’ll be able to answer questions like: What’s my online store’s conversion percentage? What’s the average cost of a single order? And that’s just the start.
Conversion Funnel Analysis
Analyze and visualize your e-commerce sales and website conversion funnels with Plerdy. Know which step of the process users tend to drop off, identify top marketing channels, and set advanced URL settings. This will help you better understand on-site user actions and discover what devices bring in the most conversions. This will generate more leads and more opportunities for your brand.
Net Promoter Score (NPS)
Plerdy’s Net Promoter Score (NPS) places a survey on your website to help you communicate with customers. Customers can face these forms at set times in the funnel, and Plerdy’s user-friendly nature ensures you can do it without the help of a developer. Once you get some responses, the NPS score calculates a rating that helps you improve your site’s quality, design, marketing, and more.
Plerdy offers four broad types of plans, and each one has a set of levels you can try:
1. All in One (everything under the sun)
- Start ($23/month)
- Business ($47/month)
- Premium ($79/month)
2. SEO (focuses on SEO audits, comparison of days in SEO audits, and API Google Search Console)
- SEO Start ($7/month)
- SEO Small ($15/month)
- SEO Growth ($23/month)
- SEO Power ($39/month)
3. PopUP (focuses on displaying forms and NPS, collecting leads, and clicks on banners)
- PopUP Start ($7/month)
- PopUP Small ($15/month)
- PopUP Growth ($23/month)
- PopUP Power ($39/month)
4. Enterprise (suited for larger teams)
- Enterprise-1 ($144/month)
- Enterprise-2 ($264/month)
- Enterprise-3 ($388/month)
- Enterprise-4 ($518/month)
- Enterprise-5 ($648/month)
Plerdy was founded in 2017. Already, thousands of companies trust the CRO tools it offers, including Honda, Huggies, Subaru, and more. Digital agencies and freelancers may be interested in this Plerdy review because it allows users to work on several projects at the same time, add an unlimited number of clients to the platform, and view an unlimited number of reports on the web.
At the end of the day, Plerdy does what it came to do: Increase the value of your existing customers and reduce the cost of acquiring new ones.
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