MailTester.com Review: Improve Your Email Deliverability
Are you tired of bounced emails? Does your out-of-date email list make you crazy? Stop wasting time with manual email list reviews and start automating the hard work!
In this MailTester.com review, I’ll go over the good, the bad, and the ugly regarding this online marketing tool. So let’s get into it.
So What is MailTester.com?
Email marketing is great until you have a list of dead email addresses. Even if you’re careful, things happen. In fact, between 20-30% of emails will bounce in a single year.
MailTester.com is a great online tool that helps you clean up your email list to keep it current and full of your target audience. It claims to have a 99% accuracy rate. That’s far better than if you manually went through your extensive lists!
This tool allows you to verify single emails instantly before sending any emails. You can also do a bulk email verification where you upload a list into the system and let the servers get to work. You can also use their easy-to-integrate API to catch bad emails as they come in. Either way, you’ll have a more accurate and profitable email list.
MailTester.com Review: Why You Need This Email Marketing Tool
Cleaning up your email list can significantly affect your email and content marketing return-on-investment (ROI).
Sending to a bunch of dead email addresses will also negatively affect your delivery, click-through, and open rates. When you send your emails to a bunch of addresses that aren’t accurate or active, your performance rates will tank.
Not only does this affect the number of people who will see your perfectly crafted copy, but it can also cost money if you’re using a program that charges you depending on the number of email addresses you send to.
MailTester.com will automatically verify each email address on your list and delete the inaccurate or unavailable ones. This will work to boost your ROI and your email deliverability score. The higher your score, the less likely you are to get marked as spam by internet service providers (ISPs).
MailTester.com Review: What Tools Are In the Toolbox?
MailTester.com has various tools in its toolbox that will benefit any email marketer. Each of them promises to work together to rid your list of pesky inaccurate emails so that you only target people who want to see your content.
Duplicate Email Remover
Sometimes, people will join your email list more than once, especially if you’re running paid ads. MailTester.com will check your list and remove duplicates.
Spam Trap Remover
Spam trap emails are those addresses used solely to monitor and identify spam content. MailTester.com will search your list for those email addresses and eliminate them.
MailTester.com’s Risk Validator will remove emails with high-risk keywords or sketchy domains. These email addresses can bring down your email marketing numbers, so finding and eliminating them is better.
A mail transfer agent, or MTA, transfers a message between the sender and the recipient. MailTester.com will check whether an MTA has a valid mail exchange or MX record. If it does not, it will delete that address.
This tool will review all domains to identify and remove addresses with an inactive, parked, or invalid domain.
Some people love to complain. MailTester.com has a complainer database, made up of addresses most likely to complain about marketing emails or mark them as spam. If they find one on your list, they will eliminate it.
MailTester.com’s syntax verifier will review and catch emails containing invalid syntaxes. If any are found, they will be removed from your list.
Say goodbye to hard bounces. MailTester.com will run a Simple Mail Transfer Protocol, or SMTP, to find and remove these email addresses and improve your deliverability rate.
Disposable Email Checker
Some email addresses are just disposable. MailTester.com will find and remove these addresses.
Anti Grey-Listing Tech
Have an email address that is proving difficult to verify? Not for MailTester.com. Their anti-grey-listing tech will verify even the most evasive addresses.
Want to download just one part of your results to share? With MailTester.com’s selected download function, you can! This tool allows you to download only the specific results you need.
Sometimes, multiple people need to verify lists on one account. MailTester.com makes it easy for multiple team members to use their tool while pulling from the same credit or payment pool.
MailTester.com Reviewing the Cost
MailTester.com is fairly affordable, with three payment options:
- Pay As You Go
- Monthly Subscription
- Yearly Subscription
The Pay As You Go option includes your API and is based on the number of email addresses you want to verify. It starts at $19 for 5,000 emails and goes up to $2999 for 10 million emails.
The monthly subscription is valuable for a team that needs to verify email addresses often. It is excellent for API integration. It is cheaper, and you can cancel anytime.
The yearly subscription is more economical. You can cancel anytime, and it is great for API integration.
The great thing about MailTester.com is that you can try it for free. They will give you 100 credits to test their platform and decide if it’s for you.
Wrapping Up MailTester.com Review
Email marketing is truly a numbers game. When you go into it with the wrong numbers on your list, you’re skewing your results against you from the beginning. So clean up your list and watch your deliverability and marketing ROI blossom.
Trying MailTester.com? Let me know how you like it! I’m always interested to hear what works for other digital marketers.
MailTester.com Review FAQs
1. What is MailTester.com?
MailTester.com is an email verification tool with a 99% accuracy rate. It will check for duplicate, out-of-date, inaccurate, or dead email addresses on your email marketing list. A clean list is essential, whether you’re using it for lead generation, education, or outreach.
2. Why should I clean up my email marketing list?
Cleaning up your email marketing list should be done quarterly, at the very least. When you keep an updated list, you will see an increase in your email marketing ROI and email deliverability rate. When you have a high deliverability rate, it is less likely that ISPs will mark your content as spam. This will help keep your emails where they belong — in your audience’s inboxes.
3. Is MailTester.com expensive?
MailTester.com has a variety of plans designed to fit into any marketing budget. And the best part? They offer a free trial so that you can see their platform up close and personal before deciding whether it’s for you.
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