Review of Mailerlite – Intuitive Solutions for Email Marketing

Review of Mailerlite - Intuitive Solutions for Email MarketingLooking for an all-in-one digital marketing solution? If so, then check out mailerlite. Don’t let the name fool you. It’s more than just email marketing software.

Simply put, mailerlite empowers you to easily create dynamic emails, grow your online following, optimize content for your target market, sell digital products, and automate workflows.

In this mailerlite review, I’ll go over the product’s features. Then I’ll cover its pricing structure so you know how much of an investment you’ll need to make.

mailerlite Review: Email Campaigns

For starters, mailerlite lets you create email campaigns that build brand-name awareness, promote amazing content, and even sell products.

It all starts with a slick drag-and-drop editor that you use to create beautiful emails. The tool shows you what your finished email will look like on both desktop and mobile platforms.

In other words: it’s WYSIWYG (What You See Is What You Get). That saves you the trouble of wondering what an email will look like once you’re finished editing it.

Further, mailerlite lets you build the perfect email that will resonate with your target audience. Just drag the appropriate design blocks to the canvas and update them to suit your marketing style.

You can also connect your e-commerce products using the editor. Highlight on-sale products or the hottest items right now to boost top-line revenue.

The tool also lets you build a custom newsletter section using headlines that resonate with specific recipients. It’s a feature that will enable you to take personalized marketing to the next level.

Speaking of personalization, you can add custom fields to your emails that include the recipient’s name, company or hometown.

And you’ve got access to a rich-text editor that lets you add links, bullet points, images, and styling.

mailerlite: Rich Text Review
mailerlite: Rich Text Review

If you’re a power-user, you’ll love the HTML editor. It lets you add code to your email to create styling that might be more difficult to accomplish with the rich-text editor.

But you don’t have to create everything from scratch. That’s because mailerlite comes packed with newsletter templates that you can use to get the ball rolling quickly.

If you’ve created something great yourself, you can save it as a template and use it later.

By the way: mailerlite promises that it will expand its newsletter template gallery regularly based on marketing trends. So you can be sure that you’ll have access to eye-catching templates going forward.

Additionally, the tool also lets you generate e-commerce marketing campaigns.

You can integrate mailerlite with WooCommerce or Shopify to sync data. Then, you can send out targeted emails based on your customers’ buying habits.

The product also helps you with a problem that plagues many e-commerce marketers: abandoned shopping carts. Just create an automated email campaign that sends a friendly reminder to shoppers who left their virtual carts without closing the deal.

mailerlite Review: Website Builder

In this part of the mailerlite review, I’ll explain how the product helps you build a website that you can use to generate a larger online following.

Get the ball rolling by designing a site that works for your business. That feature includes the same type of WYSIWYG editor that I described in the previous section.

But mailerlite doesn’t just help you design individual pages. It also helps you construct a  whole site packed with amazing content that your audience will love.

And, once you’ve got exactly the design and content you want, you can associate your own domain name to the finished product.

If you don’t have much in the way of design skills, no worries. Once again, you can select from a portfolio of templates that will help you get started. 

By the way: this feature of the mailerlite tool also enables you to create landing pages for specific marketing campaigns and pop-ups that will get a visitor’s attention.

The tool also includes embedded forms for purchases or lead captures and subscriber management.

mailerlite: Website Builder Tool
mailerlite: Website Builder Tool

Email Automation

In this part of the mailerlite review, I’ll explain how the tool saves you time with automation features.

If you’re unfamiliar with email automation, it’s meant to guide customers from initial curiosity to purchase every step of the way. 

One of the best examples of email marketing automation is a so-called Drip campaign. That’s a campaign that sends targeted emails to prospects over time, leading them further down the sales funnel with each email.

You can do that with mailerlite.

But that’s not the only type of email automation available with the tool. You can create automated emails based on actions taken by individuals.

For example, you can send out a welcome email when a new subscriber joins your email list. That’s typically a good policy.

Additionally, you can send out another type of email when a subscriber clicks on a specific link in an email.

You can even send out emails on a specific date.

But best of all: you can create complex workflows to generate highly targeted emails to individuals within specific market segments. That’s where you can outshine your competitors.

Split-Testing Tool in mailerlite

In this part of the mailerlite review, I’ll explain how the tool helps you optimize your campaigns with split-testing.

If you’re unfamiliar with split-testing in email marketing, it’s a testing strategy that sends out two different versions of the same email. Then, after some time, you check to see which version got the most opens, engagements, and clicks.

If there’s a clear winner, then you send that version of the email to the rest of the recipients.

With mailerlite, you pick the email versions that you want to include in the experiment. They might vary based on the subject line, the from name, or the email content itself.

Then, you select the size of your test group. Let the emails roll out to people in that test group and pick the winner automatically.

The tool also lets you view split-testing results so you know you’re making the right choice.

mailerlite: A/B Split Testing
mailerlite: A/B Split Testing

Mailerlite Reporting

Finally, mailerlite includes a reporting component that will further help you optimize email campaigns.

Use the reporting feature to track opens and clicks. You even have the option to view results by device (webmail, mobile, or desktop).

Further, you can see which links are getting the most clicks. And mailerlite will show you who clicked on the links.

mailerlite Pricing Review

When it comes to mailerlite pricing, it starts off at an excellent number: $0.

That’s because mailerlite lets you get started for free. Forever.

For up to 1,000 subscribers and 12,000 emails per month, you won’t have to pay one cent.

Also: you won’t get any chat support at that level of service. Just email support.

If you want unlimited emails for up to 1,000 subscribers, that will cost just $10 per month.

If you want unlimited emails for up to 10,000 subscribers, that’s going to set you back $50 per month.

And there are prices offered in between those two numbers as well.

Review of mailerlite Pricing
Review of mailerlite Pricing

Wrapping It Up

There you have it: a complete review of mailerlite.

If you like what you see so far, feel free to sign on with the service for free. You literally have nothing to lose.

Then, start your email campaigns. If mailerlite helps you succeed and build an email list, sign on with one of the higher levels of service.

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John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x  Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.

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