The Official Blog of John Lincoln

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What Everybody Ought to Know About Brand Awareness

Marketing 101: better business begins with branding. Solid branding can take your business from an unknown to a go-to in your customer’s eyes. But to achieve it, you have to start with a brand awareness [...]

By | March 20th, 2018|Categories: Branding|0 Comments

Crazy Egg vs. HotJar Review: Which Tool Is Better?

If you’re serious about conversion rate optimization (CRO), then you need to know where people are focusing their attention when they visit your website. That’s why you should use a heatmap tool. Fortunately, there are [...]

By | March 12th, 2018|Categories: Creativity|0 Comments

Detailed Iconosquare Review You Must Read (Beware It Is SO!)

Awesome! Looking for a Iconosquare review? It’s the top tool when it comes to Instagram management, and in this article, I’ll cover some of the highlights Iconosquare has to offer, and why it’s the Instagram tool [...]

By | March 7th, 2018|Categories: Social Media|0 Comments

BREAKING STRATEGY – How To Integrate Stories For Google AMP, Facebook, Instagram and Snapchat Stories for Your Brand

Stories have taken the social world by storm. And as their popularity increases so does the number of channels that are using them. This article will cover everything you need to know about the different [...]

By | March 6th, 2018|Categories: Creativity, Social Media|0 Comments

New Digital Marketing Tools You Need to Try in 2018

Each year brings something new to the marketing world, and with it, new marketing tools to try. The problem? No busy marketer has time to test them all. Which is why I’ve compiled a list [...]

By | February 28th, 2018|Categories: Creativity|1 Comment

How to Use Instagram Stories Ads (To Generate Sales)

It’s official - Instagram stories are here to stay. And now they’re better for brands than ever, thanks to the Instagram Stories Ads. In this article, I’ll cover exactly what the ads are, how brands [...]

By | February 22nd, 2018|Categories: Creativity, Social Media|1 Comment