John Lincoln

Review of Constant Contact: Bringing Consistent Solutions to Email Marketing

Review of Constant Contact
Review of Constant Contact: Bringing Consistent Solutions to Email Marketing

Are you ready to build a new online business but you’re not sure where to start? If so, then take a look at Constant Contact.

Why? Because simply put, it includes just about everything you need to get the ball rolling.

Use Constant Contact to build your website, set up a virtual store, and launch email marketing campaigns.

And that’s just the beginning of what you can do with the tool.

In this Constant Contact review, I’ll go over its features. I’ll also explain its pricing structure so you can determine if it fits your budget.

Email Marketing

In this part of the Constant Contact review, I’ll explain how it helps you with email marketing.

In a nutshell: Constant Contact gives you everything you need to launch email campaigns that keep people interested in your brand and help land more sales.

For starters, the tool includes an automation component. That means it will send out emails triggered by events or subscriber responses.

Constant Contact Review
Constant Contact Review: Email Marketing Automation

As an example, Constant Contact will send a welcome email to new subscribers. Just set it up and forget it.

But it’s much more powerful than that. You can also set up Constant Contact to resend emails to subscribers who didn’t open the first email.

Additionally, the tool lets you segment your list so you can send targeted emails to prospects and existing customers. Use that feature to deliver tailor-made marketing messages that are more likely to resonate with audiences that share similar interests.

Review of Constant Contact
Review of Constant Contact: Email List Segmentation

Constant Contact also enables you to create beautiful emails without knowing how to write any code. That’s because the cloud-based software includes a drag-and-drop UI that you can use to deliver an email design that suits your brand.

But if you’re lacking in creative talent, don’t worry. Constant Contact offers email marketing templates that you can use to get the ball rolling quickly.

Email template themes include:

  • Holiday email templates
  • Announcement email templates
  • Sales email templates
  • Thank you email templates
  • Event info templates
  • Basic email templates
  • HTML email templates
  • Email newsletter templates

And you customize those templates to suit your needs.

Finally, Constant Contact also includes a powerful reporting component so you can measure the success of your email marketing campaigns.

Website

In this part of the Constant Contact review, I’ll explain how the tool empowers you to build a great website.

If you’re interested in building a web presence but don’t know HTML from JavaScript, then give Constant Contact a try.

Why? Because it enables you to create a website with a professional appearance even if you never even created one in the past.

Once again: it’s all based on a drag-and-drop UI. The tool is intuitive and the learning curve is short.

Even better: Constant Contact produces a site that’s optimized for keywords relevant to your business.

Also: the tool will design a site that loads in a jiffy. That’s important as Google is about to use Core Web Vitals as a ranking signal.

And the website will look great on any platform, whether it’s a desktop monitor, a tablet, or a smartphone.

If you’re interested in adding some imagery to your site (of course you are), you can do so easily because Constant Contact integrates with Unsplash. That’s a free image library.

Constant Contact Review
Constant Contact Review: Website Builder Tools

Ecommerce

In this part of the Constant Contact review, I’ll explain how the tool moves beyond giving you the ability to set up a simple website and also helps you create an online store.

If you’re convinced that people in your target market would love to shop from the convenience of their own living rooms or home offices, then you should set up an ecommerce website.

Good news: you can do that easily with Constant Contact.

The tool will help you get the ball rolling by providing a variety of layouts for your web shop. Just pick the format that suits your marketing message.

But the fun doesn’t stop there. Constant Contact also enables you to integrate with PayPal, Stripe, or Mollie for payment processing.

It also handles inventory management, order confirmations, and generates automated out-of-stock emails.

Let me repeat once more: you can do all of that without knowing anything about coding.

Constant Contact Review
Constant Contact Review: Ecommerce Pro

Logo Design

In this part of the Constant Contact review, I’ll explain how the tool helps you create a beautiful logo.

How does it do that? With the aid of its Logo Maker tool.

That’s a tool that does exactly what you think it does. It helps you create an eye-catching logo even if you don’t know the first thing about artwork.

And, once again with this recurring theme, you can start with a template. Just find something that looks like it will work for your brand. Then, enter your own brand name, a slogan, and update the coloring and design to suit your style.

Boom. You’re done.

And if you’re running multiple businesses, you can use Constant Contact to create multiple logos.

By the way: the tool also enables you to download your logos in multiple high-res formats. Then, use them as you see fit: on your website, business cards, t-shirts, etc.

Review of Constant Contact
Review of Constant Contact: Logo Maker

Advertising

Constant Contact also helps you get the word out about your brand with online advertising.

First, the tool enables you to use social media (specifically, Facebook and Instagram) to expand your reach. All you need to do is connect your Facebook Ads account.

Then create your ad, launch the campaign, and check your results. Check your analytics so you can double-down on what works.

But that’s just social media marketing. Constant Contact also helps you with Google Ads.

That’s because it offers a powerful pay-per-click (PPC) ad tool that you can use to create ads and run them online.

Constant Contact will also optimize your ads with industry keywords. That’s going to drive more relevant traffic to your landing pages and give you a better return on investment (ROI).

Constant Contact Review
Constant Contact Review: Instagram and Facebook Ads

Additional Services

Constant Contact doesn’t just leave you with a great online tool and expect you to fend for yourself. Nope, you’ll also get access to helpful advisors.

The company’s team of marketing advisors stand ready to help. They’re just a phone call away.

Or a chat away if you prefer to stick to an online forum.

In either case, though, the company’s Helpline will answer your digital marketing questions and offer expert advice.

Constant Contact also offers professional services. That means you can save even more time when it comes to creating great-looking emails.

In fact, they’ll do the whole thing for you. If that’s how you roll.

Pricing

Constant Contact pricing, like many other digital marketing services, is structured based on what you want.

If you need the email marketing component, that will cost you between $20 and $45 per month, depending on how many contacts you need to reach.

You can probably get away with the $20 plan if you’re just starting out.

If you’d like to use the website builder, that will set you back just $10 per month.

And if you want to create an online store, that’s going to be quite a bit more expensive: $195 per month.

Wrapping It Up

There it is a complete review of Constant Contact.

As is the case with many other digital marketing services, Constant Contact lets you sign up for free.

If you’re just getting started with online marketing, why not give the tool a test-drive so you can see if it’s right for your business?

If it is, pick the plan that’s best for you and sign on with the service.

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Welcome to John Lincoln’s personal website. On this website, we offer courses by John Lincoln, review software, publish articles and videos. You can also learn about John Lincoln’s books, films, book him to speak and contact him. John does not currently spend much time on this site. But he may one day.

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John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x  Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.

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