Have you ever wondered what makes the Twitter presence of an influencer different from everyone else? Here I’ll show you 15 of the best marketing Twitter bios and explain why they’re so great.
Andre F Bourque
@SocialMktgFella The bio: Editor Emeritus @Technorati |@Entrepreneur @HuffingtonPost@SocialMedia2day Writer | Tech Evangelist Covering High Growth Industries | @RoxyCertified’s Dad The breakdown: The best marketing Twitter bios are connected and use hashtags and @s. This lets you be found easily on the platform and in searches generally. Targeted hashtags function as shorthand versions of what you do and are all about. Bonus: @RoxyCertified is a dog.
@JasonFalls The bio: Father, Author, Speaker, Humorist. Allegedly wise to the ways of PR, Digital Marketing and Social Media. SVP at@goelastic. I like bourbon. The breakdown: This one works so well because it’s humanizing and gives you the sense that this is a real person, not a fake profile. Whether you like bourbon or hate it, you get it, and the “allegedly” is also funny and down to earth.
@MarketingProfs The bio: Head of Content at MarketingProfs; author of the WSJ bestseller, Everybody Writes. I’m waging a war on mediocrity in content marketing. http://www.annhandley.com The breakdown: This bio is great because it’s exciting. Ann Handley makes her work sound like she’s the double-O operative of marketing. She’s not just fighting mediocrity; she’s waging war on it, full stop. (And in writing this way she’s using Twitter as it is intended to be used: to create buzz and get attention.)
@ShellyKramer The bio: Digital marketing brand strategist, information junkie with a penchant for quick wit. Partial to Milk Duds. And#beer. The breakdown: The best marketing Twitter bios are full of personality, and they also give you a sense of what potential followers can expect from you and your business. Looking at this bio you get the sense that this user will show you how to build your brand with humor and energy (and that’s what she does).
@BarrettAll The bio: CEO @StatusCreative | @Forbes Top 50 | 2015’s Best Business Blogger@ShortyAwards | Dances like Drake | Owner of multiple cats | Adultish | The breakdown: Use your Twitter bio to tell potential followers about your accomplishments; it’s like a micro resume. You’re showing how much value you can add and how much you’ve done in 160 characters. (Extra points for humor and personal information.)
@jeffbullas The bio: #1 Content Marketing Influencer, Social Media Marketing Strategist & Speaker, Forbes Top 10 Social Media Influencer, #1 Global Business Blog. The breakdown: This Twitter bio is awesome because it is on point and accurate; it tells us precisely what Jeff Bullas does and what we can expect to see following his account.
@kimgarst The bio: Social Selling Strategist, TOP Social Media Marketing Pro, Best Selling Author, Speaker, Forbes Top 10 SM Influencer. Loves God, family & hockey! The breakdown: This is a very professional Twitter bio, but Kim Garst makes sure her personality is shining through. She doesn’t want the fact that she’s a real person and a one woman small business to get lost behind the professional veneer, so she has added an effective personal touch.
@douglasi The bio: I’m a digital marketing and business optimization professional, infomercial producer, and author who loves technology and its impact on business. Here to help. The breakdown: This bio really says, “I add value, I really am here to help others.” This is among the best marketing Twitter bios because Idugboe is letting potential followers know that he’s not there to take; he’s there to participate and contribute. This is far more effective than straight self-promotion.
@mathewi The bio: I’m a senior writer at Fortune. I have been the ninth caller and have won the weekend passes. I am an expert in stucco, a veteran in love and an outlaw in Peru. The breakdown: You might think a senior writer at Fortune would be very straight-laced, but Mathew Ingram is letting you know with his Twitter bio that in his case you’d be wrong about that. Adding humor to your bio allows visitors to remember you and associate you and your business with a great feeling.
@MagicSauceMedia The bio: Branding, Social Media, Marketing, PR & Professional Coach! Rainmaker & Entrepreneur Who’ll Help You Paint a Canvas for your Biz & Your Life! The breakdown: This is a great bio because it inspires people to follow and engage. People who run across Renee Blodgett’s profile want to succeed as entrepreneurs and be seen as rainmakers, so this language is powerful.
@Steveology The bio: A Forbes Top 50 Social Media Influencer, Demand Generation Content Marketing for B2B High Tech CMO at The@Steveology Group http://www.linkedin.com/in/stevefarnsworth/ The breakdown: This is a great example of why you should use links in your bio that connect to a specific landing page or your main website as well as hashtags and @s. 31 percent of all website referral traffic comes from social media, so don’t overlook this opportunity.
@kikolani The bio: Freelance writer, content marketer, and business blogger. HubSpot Inbound Marketing Certified. Learn more at http://kristihines.com The breakdown: This may seem obvious, but many people forget that the best marketing Twitter bios should include your name and the name of your business. Your goal is to be found easily by searchers, so avoid using multiple, potentially confusing versions of your company name or unnecessary abbreviations. If your handle is different as in this profile, make sure it is always associated with your business name and website.
@armano The bio: Global Strategy Director @ Edelman. Intrapreneur, advisor, dad, whiteboard ninja, visual thinker, pragmatic doer, co-founder #Allhat, road king & imperfect soul The breakdown: Include information about your location, whether your business is local, nationwide, or global. This doesn’t even eat up any of your 160 characters, so don’t skip it, because including a location will assist you in appearing in more search results.
@JuntaeDeLane The bio: Digital Brand Manager for USC. Digital Strategist. Marketing Consultant. Public Speaker. Raider fan. Gym Rat. The breakdown: Like other great Twitter profiles, Juntae DeLane’s lets us know about his interests and hobbies. It’s not always easy to forge strong business connections online, but knowing more about a person’s day-to-day habits and hobbies makes it easier—and it makes engaging with them online a lot simpler, too.
@PamMktgNut The bio: 50% mktg 50% geek CEO @MktgNutz @SocialZoomFactr #entrepreneur #socbiz consultant #speaker ~love God Friends Beach & Life! Forbes TOP 10#SocialMedia Influencer The breakdown: Pam Moore is using her bio not just to make herself more discoverable, but also to target her outreach and attract others that are like her. She can connect with other influencers in her niche by using these targeted keywords.
I hope this list of 15 of the best marketing Twitter bios has given you some insight into the techniques you can use to improve your own bio. Let me know about your own methods for making your Twitter bio better in the comments.
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.