5 Marketing Stories in 2020 That Show True Courage in Trying Times
If there were ever a time to show your leadership chops, it’s now. One crisis begets another, and those who test the waters are the ones who stay afloat — in the marketing world, at least. But with all the trials that 2020 has brought for businesses of every kind, there are just as many […]
Instagram Reels VS TikTok: What to Know
Big news: Instagram Reels just launched in the US. At first glance, it can seem like a TikTok swindle, but along with some stark similarities come some undeniable differences. Here’s a compare and contrast on Instagram Reels vs TikTok — as well as how to optimize each for your social media marketing moves. Instagram Reels: […]
Review of ContentStudio: Can It Streamline and Enhance Your Content Marketing
How would you like to streamline your content marketing? If so, then check out ContentStudio. Simply put, ContentStudio is a comprehensive content discovery and publication tool. It also offers a reporting component so you can track analytics. And, to top it all off, the tool even enables you to handle customer service via social media. […]
How To Use Siteliner To Quickly Track Duplicate Content
How would you like to quickly check for duplicate content on your site? If so, then have a look at Siteliner. Siteliner is a web crawler. Although it’s billed as a tool that checks for duplicate content, it will also find other issues on your website, such as broken links. Bonus: the tool is brought […]
How to Use Martech to Grow Your Business and Increase Sales
What Does Martech Mean? If you’ve been in digital marketing for any length of time, you’ve probably heard the word “martech.” But what does it mean? It’s a portmanteau. But what does that mean? A portmanteau is a word that’s made from the sounds of two other words. In this case, the words “marketing” and […]
Review of Sitecore: Powerful CMS The Biggest Brands Use
Procter and Gamble’s online ecosystem was too complex to succeed. It consisted of 10 different content management systems and used a variety of technologies that didn’t always play nicely together. As a result, the company’s digital marketing pros couldn’t launch online brand promos in less than four months. That’s an unacceptable benchmark for an industry […]
Zapier Review: How to Automate Your Workflow Without Coding or APIs
How would you like to automate workflows without knowing how to write a lick of code? If so, then you should check out Zapier. It’s a workflow automation tool that integrates your favorite apps and handles tasks on your behalf. What’s not to love about that? In this Zapier review, I’ll cover its features. I’ll […]
Can Bad Reviews Hurt Your SEO?
Can bad reviews hurt SEO? Short answer: yes. But there’s quite a bit more to the story. For the full explanation, read on. Google Says No During a Google Webmaster Central hangout just a couple of weeks ago, one of the participants asked John Mueller whether negative reviews hurt SEO. Here’s how she framed her […]
How To Manage Your Brand With Yext
When the digital marketing team at AutoNation noticed misinformation about their brand across the web, they knew they needed to take action. That’s when the company turned to Yext. AutoNation used the Yext platform to manage facts about its brand from a single source of truth. That means all of its websites, apps, and internal […]
How to Run Your First Challenge Online
Ready to run your first wildly successful online challenge? One that can actually generate a substantial profit that you can then convert into a killer business model? If your answer is “yes,” then keep reading. In this post, I’ll be sharing all the right moves you need to make to ensure your challenges are a […]
Local SEO with Uberall: Complete Review
Competition in the fast-food industry is ferocious. That’s why the folks at KFC knew they needed to improve the online visibility of the company’s 920 locations across the UK and Ireland. So they turned to Uberall, a reputation management and local listing optimization solution. KFC used the tool to address problems such as incorrect restaurant […]
Review of SEMRush, Is It The Best & Worth The Money?
If you’ve been into search engine optimization for any length of time, you’ve probably heard of SEMRush. There’s a very good reason for that. Many digital strategists consider SEMRush the best tool for keyword analysis, competitor research, and PPC optimization. Also, SEMRush is more than just a single tool. It’s really a whole suite of […]