How would you like to automate workflows without knowing how to write a lick of code? If so, then you should check out Zapier.
It’s a workflow automation tool that integrates your favorite apps and handles tasks on your behalf.
What’s not to love about that?
In this Zapier review, I’ll cover its features. I’ll also explain its pros and cons so you can make an informed decision about whether or not you’d like to use it.
You can think of Zapier as the digital glue that connects thousands of web apps.
Which web apps? It’s probably easier to answer which web apps Zapier doesn’t support.
That’s because it supports a lot of tools. Chances are pretty good that your favorite ones are on the list.
Here’s how it works. You start by creating a workflow that connects two or more apps.
That workflow automation, by the way, is called a “Zap.”
Then, you create a trigger. That trigger automates your workflow so you can focus on higher priority items, like building your business.
It gets better. Zapier makes it easy for you to create Zaps with just a few clicks.
You don’t need to know anything about coding, web technologies, or application programming interfaces (APIs) to get the ball rolling.
Before we dig deeper into this Zapier review, let’s take a look at a sample Zap.
Suppose you use Gmail as your inbox of choice. You’d like to save all the attachments you receive to your Dropbox account.
Of course, you could always do that manually by downloading the attachment and moving it to Dropbox.
But that’s going to be an issue if you get dozens of emails every day with attachments. You’ll end up wasting time on repetitive tasks.
Zapier can help.
Create a Zap that automates the workflow of grabbing attachments from new emails in Gmail and putting them in Dropbox.
In that workflow, the trigger is “whenever I get an email in Gmail with an attachment.” The Zap handles the process behind the scenes of moving that attachment to Dropbox.
You can focus on other things while Zapier does all the heavy lifting.
I mentioned above that Zapier lets you create automated workflows without knowing how to code. What could be easier than that?
Templates. That’s what’s easier than that.
Zapier offers blueprints for popular Zaps. You can use those blueprints to automate some fairly popular workflows for your own business.
In other words, you don’t even have to create Zaps from scratch. You can just leech off of existing templates that the tool makes available to you.
Zapier also allows you to create your own templates. Then, you can use them later when you want to make slight changes to existing workflows.
If you’ve got a great Zap, why keep it all to yourself?
You probably work in a team environment. Other folks in your business might find your workflow helpful as well.
Fortunately, Zapier lets you share Zaps with other people.
Get that ball rolling by setting up a Team account. Then you can put your Zaps in shared folders so others in your organization can use them too.
You can also assign access control levels to your shared Zaps. Give team members, read, copy, or edit access as needed.
We’re all about digital marketing in these parts, so let’s take a look at some ways we can use Zapier to help build our businesses online.
I mentioned above that Zapier enables you to create Zaps with thousands of tools. Here’s a list of supported tools that will appeal to digital marketers:
Keep in mind: that’s a partial list. Zapier supports quite a few more tools than what you see listed there.
Also, you can only integrate some of the workflow automation tools listed above with Zapier if you opt for the premium service.
Speaking of service levels…
You can create an account and start building your own Zaps without spending one red cent. However, you’re limited to just 100 tasks per month.
You’re also limited to five Zaps with the free plan.
Still, it’s a great way to “try before you buy.”
If you think you’ll need more than 100 tasks per month or five Zaps, then you’ll also need to start spilling some cash.
Plans start at just $19.99 per month. That will get you 750 tasks and 20 Zaps.
If you’re a heavy-duty user and you’ll need to handle as many as 100,000 tasks per month, that’s going to cost you a cool $1,000 every month. You also get unlimited Zaps with that plan.
Let’s check in with some folks online and see what they’re saying about Zapier.
First, the pros:
Now, the cons:
It’s free to start using Zapier, so why not give it a try? This is one workflow automation tool that is worth a good test-run.
After some time, if you like what you see, you can create a few Zaps that handle routine tasks. Keep track of how much time you save.
After a few weeks, ask yourself: “Is it worth it for me to spend money on Zapier if I can save that much time and more in the future?”
You’ll probably answer “Yes” to that question.
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