Ready to run your first wildly successful online challenge? One that can actually generate a substantial profit that you can then convert into a killer business model?
If your answer is “yes,” then keep reading.
In this post, I’ll be sharing all the right moves you need to make to ensure your challenges are a success—from ideation to execution.
Let’s jump right in.
It is an event that you conduct online which teaches an audience something and then challenges them to complete tasks associated with what you teach.
Pretty clear, right?
Now let’s talk about how to create the perfect challenge for your business and market it for the biggest return.
Everything that’s moved the digital world forward began with an idea. In order to determine if your idea is a good one, it needs to meet the following criteria:
Above all else, the idea has to be engaging.
I recommend sifting through news articles and finding out what’s taking place in your industry that your customers would be curious to learn more about.
For example, Google recently came out with a new update to their algorithm, where they will be giving weight to a new set of metrics—interactivity, visual stability, and loading—called Core Web Vitals. This would be an example of something in the news you could create a challenge around.
Perhaps your challenge is, get all of your Google Search Console errors fixed before the Google Core Web Vitals Update!
To effectively position yourself as a subject-matter expert, you’re going to want to plan an event around your area of expertise. Make sure your challenge aligns with a product or service.
As tempted as you might be to host a challenge related to what you love, the reality is it needs to trace back to what you sell.
Personally, I would only run a challenge that was related to digital marketing since it’s in my wheelhouse.
Avoid trying to get people to participate in your challenge simply for the sake of selling. What’s in it for your customer? A standout presentation might do the trick. You must add massive value.
Choosing the right platform is key. With so many choices, try weighing the pros and cons. Here are some of my top picks:
The best way to start gaining momentum for your event is by actively promoting it. This will require a lot of hustle, but it’s definitely not a component you can overlook. Some tips and best practices to keep in mind include:
This is the final piece of the puzzle—a practical framework to help guide your online challenge strategy:
Remember—the goal is to get a prospective customer to learn something for free and/or be challenged to take a specific action (ie. rank number one in Google, cut their PPC budget by 10,000 per month and increase the ROAS by 200%, build an email list made up of 1,000 visitors, etc.)
If you’re offering prizes, you need to build plenty of hype around it. The prize(s) should motivate your customers to make a concerted effort to sign up for the event. Note that the reward must be brand or product-related and something your target market would want or find useful.
Memorable events typically don’t feature just one speaker. But, when it’s four or five speakers over the course of five days, the value is indisputable.
Logistically, you want to map out how long this challenge is going to last. I’d recommend aiming for one or two days at least.
Pricing is a make-or-break decision for a lot of your customers. Decide how you want to structure the event by choosing all or one of the following offers:
If someone purchases each of the abovementioned offers, that comes out to $3,400. But, if 50 people sign up to receive each offer, you’re looking at a whopping $170,000. Good revenue model, right?
As you can see, creating an online challenge requires a ton of strategy, planning, and marketing prowess.
But, with these tips, I have no doubt that you can put together an effective online event that will knock it out of the park!
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