How to Optimize for Circle to Search

Circle to Search

Google has always been serious about being curious. Now, the company has a new way to find the perfect answer to your searches — Circle to Search. What is Circle to Search? Google has launched Circle to Search to align with modern user experiences. They have noted in their introduction that it feels disruptive to […]

Why Keyword Cannibalization is a Top Factor Hurting Your SEO

Keyword Cannibalization - John Lincoln

The concept of keyword cannibalization has evolved over the last few years because of Google updates and its preferences for ranking. It’s an SEO challenge that affects many websites, especially those with extensive blog content. This guide focuses on understanding its impact and offers strategies to resolve and prevent it, ensuring a more effective SEO […]

Keyword Strategy to Rank #1 in Google for Competitive Keywords

Keyword Strategy to Rank #1 in Google for Competitive Keywords

If you’re asking yourself, “How do I identify competitive keywords?” you’ve come to the right place.  To fully dive into this topic, we’ll need to address what a competitive keyword is, how to put together a keyword strategy, and a few tools that will help you along the way. Let’s get started. How Do You […]

Debunking 10 SEO Myths to Improve Your Strategy

SEO is always changing.  And, believe me, I know how tough it is to keep up. Unfortunately, all the changes over time have caused confusion among our friends in digital marketing. And, as a result, some of them are now believing things about SEO that simply aren’t true. I’m here to debunk those SEO myths. […]

Why is Bounce Rate So Important? What Is It & How to Find It

Why is Bounce Rate so Important

Imagine this: somebody visits your website and then leaves right away. Is that what you want? Hopefully not. But when that happens, it’s called a “bounce.”  And it’s usually a bad thing. The percentage of visitors who bounce away from your site right after landing on a single page is called a bounce rate. It’s […]

Google Analytics 4: What is GA4 & Why You Should Use It

Google Analytics 4 GA4

Google Analytics 4, or GA4, as you probably know by now, is the next generation of Google Analytics. If you’ve been doing this digital marketing thing for a long time, you’ve undoubtedly heard of Google Analytics. It’s a tool used to gather information about visits (and visitors) to your website. In this GA4 training session, […]

What Is the Flywheel Marketing Effect? A Top-Down Focus

At one time, you may have encountered an executive who spoke favorably about ‌“The Flywheel Effect.” But what exactly is Flywheel Marketing? That’s the subject I’ll cover in today’s article. I’ll explain the marketing flywheel: what it is and how you can use it. More importantly, I’ll share some real-world examples that apply to digital […]

A Month-by-Month Structure for Your CRM Marketing

We’re in the privacy era of the Information Age. As a result, you’ll need to rely on CRM marketing. Several years ago, you could easily target people based on their interests and demographics.  But alas, nowadays, folks want to keep information about themselves as private as possible. Understandably. That makes things a little more challenging […]

Google Helpful Content Update: 10+ Questions to Answer

Do you want your content to be more helpful? Well, Google does. That’s why the company recently rolled out the recent helpful content update. In this guide, I’ll explain it and list 12 questions you should ask yourself about your content marketing. What is the Google Helpful Content Update? Google’s helpful content update happened in […]

On-Page SEO Checklist For Your SEO Strategy

Search engine optimization (SEO) is crucial for any website to succeed. You need to optimize your website for Google and other search engines. At the same time, you might not be clear about how to approach your SEO strategy. If you’re getting started with SEO, here is an on-page SEO checklist to help you succeed. […]

PPC List: Ad Networks and Terms You Need to Know

If you want to get the word out about your brand online, you’ll need to invest in paid media. And that means you’ve got to know the terms associated with pay-per-click (PPC) ads. PPC Terms Ad Attribution Ad attribution tells you which ads are doing the best job of driving traffic to your site.  Ad […]

SEO for Ecommerce: Product Page Optimization

So you’re serious about maximizing traffic to your ecommerce website? Then you’ll want to optimize your product detail pages for search. Keep in mind: ecommerce SEO is unique. It’s not like optimizing content in an article or blog post. That’s because Google treats product pages differently than other content. After all, you’re trying to sell […]