Google Helpful Content Update: 10+ Questions to Answer

Do you want your content to be more helpful? Well, Google does. That’s why the company recently rolled out the recent helpful content update. In this guide, I’ll explain it and list 12 questions you should ask yourself about your content marketing. What is the Google Helpful Content Update? Google’s helpful content update happened in […]

On-Page SEO Checklist For Your SEO Strategy

Search engine optimization (SEO) is crucial for any website to succeed. You need to optimize your website for Google and other search engines. At the same time, you might not be clear about how to approach your SEO strategy. If you’re getting started with SEO, here is an on-page SEO checklist to help you succeed. […]

PPC List: Ad Networks and Terms You Need to Know

If you want to get the word out about your brand online, you’ll need to invest in paid media. And that means you’ve got to know the terms associated with pay-per-click (PPC) ads. PPC Terms Ad Attribution Ad attribution tells you which ads are doing the best job of driving traffic to your site.  Ad […]

SEO for Ecommerce: Product Page Optimization

So you’re serious about maximizing traffic to your ecommerce website? Then you’ll want to optimize your product detail pages for search. Keep in mind: ecommerce SEO is unique. It’s not like optimizing content in an article or blog post. That’s because Google treats product pages differently than other content. After all, you’re trying to sell […]

Why You Need Video SEO for Your Marketing

Along with other types of SEO, video SEO is crucial for digital marketing efforts. Platforms like YouTube need content creators to optimize their videos to stand out. Through the use of video SEO and video marketing, you’ll be able to support other SEO efforts. Why Video SEO? There are several reasons you should use video […]

SEO Copywriting: Everything You Need to Know

Even if you don’t notice it, you can find carefully curated copy everywhere you look. From the emails you read to the back of your shampoo bottle, copy is everywhere! What you may also not realize is the work that goes into crafting the perfect copy. There is a strategy and science behind every piece […]

What to Know Before Hiring an SEO Consultant

Search engine optimization (SEO) is crucial for every online business today. You need a solid SEO strategy if you want people to find you on Google and other search engines. You need an expert on your team to get the most from your SEO efforts. However, you may not find or afford an in-house SEO […]

Landing Page Best Practices: Strategies, Tools, and More

When looking for landing page best practices, it can be a jungle out there. To help you meet your goals for the coming year, we’ve put together a list of tried and tested tactics to turn your landing page into a lead generation machine. Let’s get converting! What is a Landing Page? In digital marketing, […]

Off-Page SEO Manual: Tips to Boost Your Rankings

SEO has the chance to make or break any website. However, you will fall behind if you’re not optimizing for both on-page and off-page SEO. With the right SEO strategies in place, you’ll gear your website for success in the long term. You might be familiar with specific on-page SEO tasks, but what are some […]

SEO Audit: Expert Advice To Complete Your Own Audit

SEO Audit

If your website traffic isn’t what you want, you may need a search engine optimization (SEO) audit. A general and technical SEO audit can help gauge your website’s SEO performance. You can further optimize your website based on the information you glean from this audit. While you might benefit from an SEO audit, you might […]

Internal Linking: An SEO Survival Guide

Internal Linking: An SEO Survival Guide

In a world of constant competition and 24/7 updates, it can be challenging for your site to get noticed. But, regardless of your industry, if you want to increase your organic traffic, you need to play the SEO game. One of the essential parts of an SEO strategy? Internal links.  They are a great way […]

Local SEO Marketing Guide to Scale Your Business

Local SEO Marketing Guide to Scale Your Business

You’re working on your content marketing and have a solid social media presence. You’ve also made sure you’re taking the proper steps to ensure your website is as optimized as possible. But there might be one tactic you’re overlooking when boosting your business: local SEO marketing. So what is local SEO? How does it work? […]