Can Bad Reviews Hurt Your SEO?
Can bad reviews hurt SEO? Short answer: yes. But there’s quite a bit more to the story. For the full explanation, read on. Google Says
How To Manage Your Brand With Yext
When the digital marketing team at AutoNation noticed misinformation about their brand across the web, they knew they needed to take action. That’s when the
How to Run Your First Challenge Online
Ready to run your first wildly successful online challenge? One that can actually generate a substantial profit that you can then convert into a killer
Local SEO with Uberall: Complete Review
Competition in the fast-food industry is ferocious. That’s why the folks at KFC knew they needed to improve the online visibility of the company’s 920
Review of SEMRush, Is It The Best & Worth The Money?
If you’ve been into search engine optimization for any length of time, you’ve probably heard of SEMRush. There’s a very good reason for that. Many
How To Find SEO and PPC Demographic Data That Drives Conversions
Audience intent, message match, relevance. These themes have dominated the digital marketing conversation for the past few years, playing a key role in determining rankings,
10 Brands Who are Killing it on TikTok (And Their Strategy)
TikTok Marketing: Top 10 Brands It seems like overnight, TikTok went from a mildly popular app from overseas, to Gen Z’s favorite social media platform
Complete Review of Searchmetrics
Looking for a marketing platform that offers competitive insights, advanced analytics, mobile SEO, and market analysis? If so, then you should check out Searchmetrics. It’s
How Much Is Your Website Worth? Simple Steps To Valuation
“How did you arrive at that valuation for your business?” If you’re running your own online business, do you know how much it’s worth? You
Complete Review of Marketo
CenturyLink faced a challenge. Following an acquisition, the $24 billion telecommunications company consisted of eight revenue-generating organizations, each with its own marketing technology stack. Every
Welcome To John Lincoln Marketing
Welcome to John Lincoln’s personal website. You can learn about John Lincoln’s books, films, book him to speak and contact him. John is directly associated with many of the businesses mentioned on this website and freely discloses this information.
About the Author
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books Advolution, Digital Influencer and The Forecaster Method. Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40.
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