5 Ways to Use PR & SEO Together to Boost Your Ranking
The world of digital marketing is constantly evolving and, sometimes, it’s hard to keep up with the latest trends and topics. What some digital marketers may not realize, though, is that not everything needs to be constantly recreated. There is a lot to be learned from traditional outreach practices, like PR, that have been helping […]
White Hat SEO v. Black Hat SEO: Everything You Need to Know
Trying to build an organic audience? SEO is going to be your new best friend. But be careful while doing your research because not all SEO tips and tricks have your site’s best interest in mind. Putting the wrong team member in charge of your SEO could do more harm than good. Let’s talk about […]
How to Build the Best SEO Team (From Scratch)
SEO. Sometimes it just feels like a digital marketing buzzword. But the truth is, SEO is powerful and you need to build a strong team that will make the most of it for your brand or business. Let’s talk about what type of people you need when building an SEO team that will blow other […]
301 Redirects and More: The Most Common URL Redirections
Whether you’re new to the SEO game or you’ve been playing for awhile, you need to get familiar with URL redirections. When, how, and which one you use is going to have a big impact on your organic website traffic. The last thing you want to do is inadvertently tank your ranking because you used […]
2022 Ultimate Guide to Google Penalties: What You Need to Know
Are Google penalties your worst nightmare? Do you panic just thinking about them and how they will affect your site? Don’t! Getting hit with a Google penalty isn’t the best thing for your site, but there are things you can do to lessen their blow. In this guide to Google penalties, I am going to […]
24 Technical SEO Issues That Are Killing Your Rankings & How to Fix Them
If you’re serious about optimizing your website for search, then you need to understand technical SEO. Simply put, technical SEO is the process of making sure that search engines can discover, parse, and understand the content on your site. The better you get at technical SEO, the more likely you’ll get a high rank. Technical […]
Your Money Your Life (YMYL) & Google EAT: Boost Your SEO Pages
If you are a digital marketer, you know that SEO is a constantly evolving game and if you want to be successful, you have to stay on top of the latest trends. You also need to be sure that you’re following the rules of the algorithm if you want to get a high SERP ranking. […]
SEO Reporting: How to Create SEO Reports Your Team Will Actually Use
SEO is a huge part of digital marketing. It plays a big role in your click-through rates and whether the correct audience discovers your content. But a lot of it — which keywords you use or if you have the proper alt tags on your images — is learned through trial and error. That’s why […]
SEO Software: The Top Ten Highest Rated SEO Tools
There are lots of options out there when it comes to SEO software. Here are the ten best from my perspective and what makes them so great. 1. SEM Rush SEMRush gets consistently high ratings from digital marketers for good reason. SEMRush makes it easier for you to see what works and doesn’t work for […]
What is Robots.txt? My Process On How to Block Your Content
As a digital marketer or ecommerce website owner, how your site ranks on search engine results pages could make or break your business. There are many things you can do to control the way your website is ranked, both on and off your home page. Things like SEO and keyword research might come to mind […]
OfferFit Software Review: Make the Leap From A/B to AI
Brinks Home faced a challenge. The home security company looked for ways to increase contract renewals. “We wanted to find the perfect renewal offer for each customer,” said Jay Autrey, Chief Customer Officer. Specifically, the company needed to know which customers wanted doorbell cameras, which ones wanted a rate lock for two years, and which […]
The Forecaster Method: The Perfect Digital Marketing Strategy
Jumping into the world of digital marketing can be scary. It is constantly changing and can be hard to keep up with a strategy that works. What if I told you that the perfect digital marketing strategy exists? I wrote my second book, The Forecaster Method, in 2019. Regardless of what has changed since then, […]