Data Management Platform: Understanding Detailed Audience Data
If you’ve been working in digital marketing for more than a few weeks, then you already know about the importance of data management. You’ve got info coming in from ad platforms, analytics tools, content management systems, and perhaps even some home-grown systems. All those different sources might not play together nicely right out of the […]
PPC List: Ad Networks and Terms You Need to Know
If you want to get the word out about your brand online, you’ll need to invest in paid media. And that means you’ve got to know the terms associated with pay-per-click (PPC) ads. PPC Terms Ad Attribution Ad attribution tells you which ads are doing the best job of driving traffic to your site. Ad […]
SEO for Ecommerce: Product Page Optimization
So you’re serious about maximizing traffic to your ecommerce website? Then you’ll want to optimize your product detail pages for search. Keep in mind: ecommerce SEO is unique. It’s not like optimizing content in an article or blog post. That’s because Google treats product pages differently than other content. After all, you’re trying to sell […]
How to Use Cybersecurity to Protect Your Company
If you’re running a digital marketing company, then you’re doing a lot of work online. And all that exposure on the Internet leaves your IT infrastructure open to attacks. It’s not just your own data that’s at risk, though. You could expose your clients to attacks as well. Fortunately, you can harden your systems with […]
Why You Need Video SEO for Your Marketing
Along with other types of SEO, video SEO is crucial for digital marketing efforts. Platforms like YouTube need content creators to optimize their videos to stand out. Through the use of video SEO and video marketing, you’ll be able to support other SEO efforts. Why Video SEO? There are several reasons you should use video […]
What is Google Tag Manager?
If you use multiple tools to collect tracking info for your website, then you’re probably doing a lot of copying and pasting. As in, you’re copying snippets of JavaScript or HTML code from a tool site and pasting them into your website’s header. And maybe that’s okay. For now. But what happens when you manage […]
SEO Copywriting: Everything You Need to Know
Even if you don’t notice it, you can find carefully curated copy everywhere you look. From the emails you read to the back of your shampoo bottle, copy is everywhere! What you may also not realize is the work that goes into crafting the perfect copy. There is a strategy and science behind every piece […]
Everything You Need to Know About Online Ads
Today, businesses need online advertising to thrive, regardless of their industry. Online ads will help you connect with audiences, gain their trust, and win their business. You might be new to online advertising. As a result, you may be uncertain about which to use. In this guide to online advertising, we’ll review everything you need […]
What to Know Before Hiring an SEO Consultant
Search engine optimization (SEO) is crucial for every online business today. You need a solid SEO strategy if you want people to find you on Google and other search engines. You need an expert on your team to get the most from your SEO efforts. However, you may not find or afford an in-house SEO […]
Landing Page Best Practices: Strategies, Tools, and More
When looking for landing page best practices, it can be a jungle out there. To help you meet your goals for the coming year, we’ve put together a list of tried and tested tactics to turn your landing page into a lead generation machine. Let’s get converting! What is a Landing Page? In digital marketing, […]
Off-Page SEO Manual: Tips to Boost Your Rankings
SEO has the chance to make or break any website. However, you will fall behind if you’re not optimizing for both on-page and off-page SEO. With the right SEO strategies in place, you’ll gear your website for success in the long term. You might be familiar with specific on-page SEO tasks, but what are some […]
Native Advertising: Everything You Need to Know
Have you ever heard of native advertising? You’ve been exposed to the term even if you don’t recognize the term. According to eMarketer, 62.7% of all US display ad spend in 2019 went toward native advertising. That means it’s used for a lot of campaigns! So what is it? And why are so many brands […]