Google Helpful Content Update: 10+ Questions to Answer
Do you want your content to be more helpful? Well, Google does. That’s why the company recently rolled out the recent helpful content update. In this guide, I’ll explain it and list 12 questions you should ask yourself about your content marketing. What is the Google Helpful Content Update? Google’s helpful content update happened in […]
The Ultimate Guide to PPC Campaigns: How Does PPC Work?
As valuable as organic brand discovery is, there’s no denying that paid ads play a major part in promoting your business. Better yet, PPC is more effective at getting new eyes and leads fast. So, how does PPC work, and what are all the moving parts in pay-per-click marketing? What We’ll Cover: An Overview of […]
What is Marketing Attribution? (And Why You Should Care)
You may have heard or read about “attribution” for digital marketing. But what does it mean? In this guide, I’ll answer that question. More importantly, though, I’ll explain how you can use marketing attribution to maximize your revenue stream. Marketing Attribution: The Definition Attribution, simply put, is the process of associating a metric with a […]
Tips for TikTok Marketing: How to Get More Followers
TikTok is on the rise right now. In fact, it’s the #1 downloaded app in the world. If you’re interested in promoting your brand on TikTok, you’ll need to adopt some contemporary TikTok marketing strategies. In this guide, I’ll share a few. Start using them and you’ll get more positive reviews, more likes, and more […]
Why You Should Be Running Ads on CTV
Looking for a new advertising channel? If so, consider CTV. With CTV advertising, you can reach people who stream content on their television sets. And you might reach audiences that you wouldn’t otherwise. Better yet, you could even reach folks that your competitors haven’t. In this guide, I’ll go over CTV, talk about how to […]
How to Use Programmatic Ads & DSP to Reach New Customers
If you’ve been in digital marketing for any length of time, you’ve probably come across the phrase “programmatic ads” at some point. And you’ve probably also read the acronym “DSP,” which stands for demand side platform. But what do they mean? And how do they help you reach people in your target market? For the […]
On-Page SEO Checklist For Your SEO Strategy
Search engine optimization (SEO) is crucial for any website to succeed. You need to optimize your website for Google and other search engines. At the same time, you might not be clear about how to approach your SEO strategy. If you’re getting started with SEO, here is an on-page SEO checklist to help you succeed. […]
Customer Segmentation Models for Digital Marketing
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If you haven’t heard of customer segmentation, it’s splitting your customers into different groups by specific qualities. Why would you want to do that? So that you can create a marketing campaign […]
Data Management Platform: Understanding Detailed Audience Data
If you’ve been working in digital marketing for more than a few weeks, then you already know about the importance of data management. You’ve got info coming in from ad platforms, analytics tools, content management systems, and perhaps even some home-grown systems. All those different sources might not play together nicely right out of the […]
PPC List: Ad Networks and Terms You Need to Know
If you want to get the word out about your brand online, you’ll need to invest in paid media. And that means you’ve got to know the terms associated with pay-per-click (PPC) ads. PPC Terms Ad Attribution Ad attribution tells you which ads are doing the best job of driving traffic to your site. Ad […]
SEO for Ecommerce: Product Page Optimization
So you’re serious about maximizing traffic to your ecommerce website? Then you’ll want to optimize your product detail pages for search. Keep in mind: ecommerce SEO is unique. It’s not like optimizing content in an article or blog post. That’s because Google treats product pages differently than other content. After all, you’re trying to sell […]
How to Use Cybersecurity to Protect Your Company
If you’re running a digital marketing company, then you’re doing a lot of work online. And all that exposure on the Internet leaves your IT infrastructure open to attacks. It’s not just your own data that’s at risk, though. You could expose your clients to attacks as well. Fortunately, you can harden your systems with […]