What’s the Highest Value Backlink Anchor Text for SEO
Backlink anchor text is a super important part of the SEO puzzle for many reasons. And the perfect SEO backlink anchor text is a highly debated topic! So much that I was terrified to even consider writing this post. Oh, you SEO community… how we love to debate! But don’t worry, I’m a brave one. […]
Automizy Review: Can It Increase Email Open Rate 34%?
Management at Applixure, an IT monitoring company, struggled with low email open rates. As a result, the company had trouble generating leads or additional revenue from unengaged subscribers. That’s when Applixture turned to Automizy, a service that optimizes email marketing campaigns. As a result of the change, the company saw a 205% increase in open […]
SOCi, Inc. Review: One-Stop Shop for All Local Marketing Needs
Management at Anytime FItness faced a problem. The COVID-19 pandemic forced the operator of 24-hour gyms to shutter its 4,700+ facilities in an effort to limit social contact. The company needed to know what people were saying about its brand online. However, 96% of online conversations aren’t directed at brands or company pages. Anytime FItness […]
Clubhouse Review: The Inside Scoop on the Invite-Only App
How would you like to be part of an online exclusive community that includes high-profile entertainers, Silicon Valley investors, and social activists? Well, maybe you can join Clubhouse. But first, you’ll need an invitation. That’s how Clubhouse works. It’s by invitation-only. Oh, yeah. One other thing: Clubhouse only works on an Apple iOS platform at […]
Review of Seamless.AI: How to Connect With Prospects to Grow Your Business
Looking for new leads for your business but have absolutely no idea where to start? If so, then you should check out Seamless.AI. In short, Seamless.AI lets you search for people who might be interested in buying what you’re selling. You can find leads by keyword, industry, title, company, and more. And it’s got a […]
LinkedIn Sales Navigator Review: How to Find Qualified Leads Faster
Management at Infosys faced a challenge. While the company had no problem reaching people among its client base, sales reps often struggled to engage with the right people. Further, the Infosys sales cycle often lasts a long time. That’s because the company provides technology services and consulting to large businesses. As a result of the […]
Review of RenderSEO: How to Optimize Your Site for Local Search
Interested in Local SEO? If so, then you should check out RenderSEO. Simply put, RenderSEO will help you optimize your site for local search. It also boosts your brand’s visibility on social media platforms. Additionally, you get the benefit of a dedicated account rep and customer service when you sign on with the service. In […]
Copyscape Review: How to Ensure Your Content Is Unique
If you’re serious about search engine optimization (SEO), then you need to make sure that the content on your website is unique. Failure to do so and your site could get slapped with a penalty. That’s what makes Copyscape so valuable. In a nutshell, Copyscape is a plagiarism-checker. But there are a few different ways […]
Making an Infographic That Resonates: Your How-to Guide
Since 2007, the use of visuals on the internet has increased by a staggering amount — 9,900%, to be exact. Infographics are undoubtedly part of the equation, and readers (or viewers) want more. If you’re going to invest in an infographic, you might as well do it right. This means creating a valuable infographic while […]
5 Marketing Stories in 2020 That Show True Courage in Trying Times
If there were ever a time to show your leadership chops, it’s now. One crisis begets another, and those who test the waters are the ones who stay afloat — in the marketing world, at least. But with all the trials that 2020 has brought for businesses of every kind, there are just as many […]
Instagram Reels VS TikTok: What to Know
Big news: Instagram Reels just launched in the US. At first glance, it can seem like a TikTok swindle, but along with some stark similarities come some undeniable differences. Here’s a compare and contrast on Instagram Reels vs TikTok — as well as how to optimize each for your social media marketing moves. Instagram Reels: […]
Review of ContentStudio: Can It Streamline and Enhance Your Content Marketing
How would you like to streamline your content marketing? If so, then check out ContentStudio. Simply put, ContentStudio is a comprehensive content discovery and publication tool. It also offers a reporting component so you can track analytics. And, to top it all off, the tool even enables you to handle customer service via social media. […]