Home » OnCrawl Review – Is It Worth The Money? Is There A Better Option?
OnCrawl Review – Is It Worth The Money? Is There A Better Option?
Need an SEO tool that helps you develop a solid SEO strategy?
OnCrawl could be the tool for you. Find out in this review.
Valentin Klein Di Giacomo faced a challenge. As the IT manager at EasyCash, he noticed his website’s performance had faltered after a redesign.That’s when he enlisted the aid of OnCrawl, an SEO crawler and log analyzer.OnCrawl identified several SEO blocking points. Di Giacomo used that info to:
Improve page speed
De-index 50,000 duplicate pages
Identify pages with thin content
Resolve 404 errors
Increase sessions by 25%
Those are the kinds of improvements that the tool might bring to your website as well.
What Is OnCrawl?
“Unleash your SEO potential.”That’s the promise of OnCrawl, a tool that analyzes and monitors your site so you can develop a solid SEO strategy.OnCrawl offers three distinct solutions:
SEO Log Analyzer
SEO Impact Report
In this review, I’ll cover the OnCrawl solutions in detail so you can make informed decision about whether the tool is right for you.
OnCrawl Review: Log Analyzer
Next, OnCrawl offers a Log Analyzer. It shows you how search bots crawl your website.Specifically, Log Analyzer identifies crawl frequency by page. Then, the tool organizes its analysis by date so you have a daily monitor that you can reference later on.Here are some of the metrics you’ll find in the Log Analyzer report:
Unique crawled pages
Newly crawled pages
Resources crawl frequency
Bot hits by status codes
Additionally, OnCrawl analyzes visits from users. It shows you which pages are bringing in the most traffic.The tool also evaluates your website from a technical perspective and produces a report of status codes returned by pages and resources.Additionally, Log Analyzer shows you how organic visits are distributed to your website. You can get that breakdown with just a single click.The tool also enables you to aggregate all the important metrics of your active pages. Also, Log Analyzer shows you how redirects and errors affect crawlability.How does the tool get all that info? As the name implies, it analyzes your website logs.Fortunately, Log Analyzer supports the most common log formats, whether they’re stored in files, as a data stream, or in a database.Here’s a list of the platforms that use log formats supported by OnCrawl:
SEO Impact Report
The next solution is the SEO Impact Report. It combines the crawl and log files to identify SEO issues on your website.First, the report gives you the “big picture.” It displays on overview of your page structure and shows you the proportion of each type of page on your site.The report also shows you how your site architecture, page speed, and content quality influence search bot crawling.Additionally, the SEO Impact Report will show you orphan pages. If you’re unfamiliar with orphan pages, they’re pages that the search bots can find, but aren’t linked to from anywhere in your site.That’s a problem because those pages can’t rank and they’re consuming your crawl budget.In other words, orphan pages can hurt your optimization efforts.Fortunately, the SEO Impact Report not only identifies orphan pages, but it also shows you how many backlinks they’re receiving and how much of your crawl budget they consume.Even better: the tool will help you identify the best way to deal with orphans. That may include adding a “Disallow” rule in robots.txt or creating an internal link.The report also enables you to anticipate ranking changes by monitoring your crawl frequency.OnCrawl also allows you to produce cross-data reports. They’re useful if you’re using third-party integrations, such as:
Google Search Console
OnCrawl Review: Pricing
OnCrawl is based in the UK, so pricing is in euros rather than dollars.The company currently offers four plans: Pro, Business, Ultimate, and Premium.Pro is the least expensive option. It costs just €39 per month. For that, you get to crawl 100,000 URLs every month.Premium is the most expensive plan. It costs €1900 per month and allows you to crawl 10 million URLs every month. You also get to perform up to 20 simultaneous crawls.The Business and Ultimate plans are offered at €199 per month and €299 per month, respectively. They offer levels of service between the Pro and Premium plans.OnCrawl only offers API access and integration support with the Business plan or higher.If you’re really strapped for cash, you can try the Starter Plan. That’s promoted as a Screaming Frog alternative that costs only €9,90 per month.The company also offers an “Infinite & Beyond” plan. But you’ll have to contact the company to learn more about that.
OnCrawl Review: Final Verdict
If you’re looking for a very comprehensive website crawler, OnCrawl should absolutely land on your shortlist.Remember, though: the company offers a free, 14-day trial. Be sure to take advantage of that so you can determine if the tool is right for you before you spend any money.
About the Author
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Named #1 SEO company in the USA, UK and Canada by Clutch.co and number 1 PPC company by 10BestPPCs, Ignite Visibility has been an Inc. 5,000 company in both 2017 and 2018. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the book “Digital Influencer,” which was named one of the best new marketing books by Forbes and LinkedIn. Lincoln is consistently named one of the top digital marketing strategiest in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. His business mission is to help others through digital marketing.