Native Advertising: Everything You Need to Know
Have you ever heard of native advertising? You’ve been exposed to the term even if you don’t recognize the term. According to eMarketer, 62.7% of all US display ad spend in 2019 went toward native advertising. That means it’s used for a lot of campaigns! So what is it? And why are so many brands […]
SEO Audit: Expert Advice To Complete Your Own Audit
If your website traffic isn’t what you want, you may need a search engine optimization (SEO) audit. A general and technical SEO audit can help gauge your website’s SEO performance. You can further optimize your website based on the information you glean from this audit. While you might benefit from an SEO audit, you might […]
TapClicks Review: A Must-Have Marketing Data Operations Platform
Wouldn’t it be nice to have a platform that collects all of your marketing data and produces reports to help you visualize it all in one place? TapClicks may be what you’re looking for. In this blog, I’ll go over TapClicks’ features and pricing. By the end of this TapClicks review, you’ll be able to […]
SEO Reporting: How to Build Reports that Show Off Results
You’ve learned so much about SEO, how to utilize it to boost your Google ranking, and how to draw traffic to your content. But how do you know it’s working? There is so much data available and so many ways to analyze it. It can take time to truly understand what you’re looking at when […]
How To Tell If Your Website Is Dropping In Search Results Due To A Hack (A Real Story)
You’ve finally done it. You’ve picked your domain name. Hired a web designer. Worked with a copywriter to craft the perfect copy strategy. You’ve launched. But your site isn’t ranking and something seems off. Maybe you see spam content that you didn’t put there in your blog posts. Or weird malicious ads that you didn’t […]
10 New Marketing Technologies to Consider for Your Tech Stack
It’s a new year. That means it’s a good time to evaluate some new technologies. If your current tech stack is giving you all the leads and sales you need, then you might not need to make any changes. On the other hand, if you think there’s room to grow, some new software might help. […]
The Right Way to Conduct Client Onboarding
It’s typically much harder to find new clients than to keep the ones you have. That’s just one of the many reasons why you need to properly conduct client onboarding. So do yourself and your business a favor: fine-tune your client onboarding process. In this article, we’ll show you how to do just that. First […]
11 Simple (And Cheap) Marketing Ideas for Small Businesses
Let’s face it: marketing is hard. And for small businesses, it can be even harder. But it doesn’t have to be. In this post, I’ll go over some of my favorite, budget-friendly methods for marketing a small business. Marketing for small businesses is unique in that they typically don’t have the manpower and budget typically […]
The Biggest Mistakes Most Internet Entrepreneurs Make
Starting a new online business? Great! But before you jump in, make sure you’ve covered all your bases. Below, I’ll go over some of the biggest mistakes I see internet entrepreneurs make and how you can avoid them. Biggest Mistake Most Internet Entrepreneurs Make #1: They Don’t Take the Time to Create a Clear Business Model […]