John Lincoln

Complete Review of Kajabi: Create & Launch Your Online Course

Complete Review of Kajabi: Create & Launch Your Online Course

Got an online course, membership program or coaching site that you want to market online? If so, then you should take a look at Kajabi.

Why? Because it has everything.

No, really.

Kajabi is an all-in-one tool that includes a website, digital products, payment solutions, insights, email marketing, and more.

You can use Kajabi to replace a variety of tools you’re already using.

In other words, it saves you money.

In this Kajabi review, I’ll answer the question: “What is Kajabi?” I’ll also explain the benefits of the product and go over its pricing structure so you can be sure you’re getting your money’s worth.

Kajabi Review: Products

As I mentioned above, Kajabi is intended for people who sell digital products. That’s why its ability to market your online offerings is so important.

And it does a spectacular job of putting a polish on your work.

The tool’s product generator makes it easy for you to create subscriptions, online courses, and membership sites.

You can even use Kajabi to start from scratch. No blueprint required.

But it also helps you build your own social network.

Use Kajabi to create a virtual community where people who follow your business can communicate with you and each other. That will help build engagement around your brand.

And you don’t have to know how to write any code to make all this happen. The tool gives you templates that you can use to get the ball rolling and make adjustments suitable to your own marketing strategy.

Kajabi Review: Example of Online Course
Kajabi Review: Example of Online Course


In this part of the Kajabi review, I’ll explain how the tool helps you build a website.

And let’s face it: you’re going to need a website if you want to promote anything online.

For starters, Kajabi gives you a central hub where you can keep every aspect of your digital business in one place.

Use that website to highlight your best-selling products, promote sales, publish new content, and post the obligatory “About Us” page.

And once again: you don’t need to know how to code.

But you also don’t need to know how to design.

If your brain doesn’t have a flair for creating visually appealing online elements, Kajabi offers you plenty of templates you can use to get started.

Just pick the one that fits your brand and run with it.

But you don’t just have to accept that design right out of the box. You can customize it to bring it even closer to your own vision.

Kajabi also helps you create a website with your own domain name. That’s important if you want people to take you seriously.

Review of Kajabi Website Builder
Review of Kajabi Website Builder

Kajabi Review: Payments

In this part of the Kajabi review, I’ll explain how the tool helps you process payments.

If you’re offering Kajabi courses, it’s probably because you expect people to pay you for your services.

Fortunately, the tool helps there as well.

That’s because it seamlessly integrates with both Stripe and PayPal: two payment solutions that will almost certainly work for more than 90% of your potential customers.

By the way: those are two of the most trusted payment gateways on the Internet. That gives you peace of mind knowing that your clients can securely pay you.

Simply put: those two services know how to spot fraud and eliminate it.

And here’s a bonus: Kajabi doesn’t take a transaction fee.

That’s right. You might have to pay PayPal or Stripe, but you won’t have to pay Kajabi on a per-transaction basis.

What’s not to love about that?

Review of Kajabi: Payment Options
Review of Kajabi: Payment Options

Email Marketing

Ditch Mailchimp or AWeber if you’re using Kajabi courses. Instead, use the tool’s integrated email marketing platform.

It gives you exactly what you’re looking for. Create email marketing campaigns in one-time blasts or use multi-touch sequences based on recipient behavior.

And you can design absolutely beautiful emails without any experience in email marketing. The tool comes equipped with templates that will help you match your marketing message to an overall look and feel.

Kajabi also offers a visual editor that will help put just the right touch on your marketing. You can even add slick custom elements like countdown timers and videos.

Yes, videos.

Kajabi Review: Email Sequence Report
Kajabi Review: Email Sequence Report

Landing Pages

Once you’ve gotten the word out about your brand, you’ll need a landing page.

In fact, you’ll probably need more than one.

Fortunately, Kajabi is here to help. The tool lets you create eye-catching landing pages from templates.

Use those pages for whatever purpose you want: lead generation, policy sharing, sales, or some other purpose.

As with the email builder, the tool offers a WYSIWYG (What You See Is What You Get) editor so you can sneak a glimpse of your landing page before it gets published.

But it’s not just the look and feel of the page that’s important. It’s the functionality.

Kajabi integrates landing pages with your automated marketing campaigns, email messages, and products.


Kajabi also helps with sales funnels.

Once again: you don’t need to know a whole lot about funnels to get the ball rolling. The tool comes with pre-built frameworks that you can browse to find one suitable for your business model.

So whether you’re aiming for lead generation, product promotion, or webinar advertisement, you can grab a framework that does exactly what you need.

And by the way: each framework doesn’t just offer a bunch of automation. It includes pre-written copy developed from high-converting sales funnels used in times past.

All you need to do is fill in the blanks.

Review of Kajabi: Example of Sales Funnel
Review of Kajabi: Example of Sales Funnel


What good is a digital marketing tool if it doesn’t offer analytics?

Fortunately, Kajabi will give you plenty of insights on your marketing efforts. Use that info to fine-tune your strategy and maximize your reach.

It all starts with a dashboard. Take a look at that for the most important details about your current marketing efforts.

Then check out details about your products. Use that info to learn about which items are bringing in the bucks and which need more attention.

Kajabi even offers details about page performance. That will give you some insight about which types of web pages resonate with specific target audiences.

Review of Kajabi: Analytics for Product Performance
Review of Kajabi: Analytics for Product Performance

Review of Kajabi Pricing

For all those features, you shouldn’t expect Kajabi to be cheap.

But it ain’t that expensive, either.

Pricing starts at $119/month billed annually. That will get you a single website, three products, and three pipelines. You’re limited to 10,000 contacts and 1,000 active members.

The $159/month plan gets you a single website but with 15 products and 15 pipelines. You also get 25,000 contacts and 10,000 active members.

The $319/month plan gets you three websites with 100 products and 100 pipelines. You also get 100,000 contacts and 20,000 active members.

All three of the plans offer unlimited landing pages and unlimited marketing emails.

Review of Kajabi: Pricing Plans
Review of Kajabi: Pricing Plans

Wrapping It Up

Now you no longer need to ask: “What is Kajabi?”

Instead, you can take the tool for a test-drive. Kajabi offers a free 14-day evaluation period.

Use that time to get acquainted with the product’s features and benefits. Also make sure it’s user-friendly enough that you can work with it every day.

And if you like what you see, sign on with the service.

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Welcome to John Lincoln’s personal website. On this website, we offer courses by John Lincoln, review software, publish articles and videos. You can also learn about John Lincoln’s books, films, book him to speak and contact him. John is directly associated with many of the businesses mentioned on this website and freely discloses this information. 

About the Author

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x  Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.

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