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Should Brands Be Using Snapchat for Business?
Snapchat has yet to find its way into many marketer’s social media strategies. It’s no surprise, really. It’s a risky channel for most brands, and
How To Create A Compelling Value Proposition That Converts
You need a compelling value proposition for many reason. Sales, conversion rate optimization, messaging to staff and more… In this article, we cover how to
11 Simple (And Cheap) Marketing Ideas for Small Businesses
Let’s face it: marketing is hard. And for small businesses, it can be even harder. But it doesn’t have to be. In this post, I’ll
The Top Content Marketing Tools You Should Be Using
Content marketing isn’t going anywhere. But it’s constantly changing, and it’s a full-time job just to keep up. So if you haven’t already, it’s a
[Cheat Sheet] How To Write Instagram Captions That Get LIKES
I’ll let you in on a secret. A great picture is only half the battle when it comes to a winning Instagram strategy. The other
The Biggest Mistakes Most Internet Entrepreneurs Make
Starting a new online business? Great! But before you jump in, make sure you’ve covered all your bases. Below, I’ll go over some of the
[Guide] Find The Best Local Business Listings And Rank #1
Local business listings make it so your information is correct and you rank in the Google local pack. In this guide, I’ll cover everything you
Best Instagram Campaigns of 2018 (See What Visa Did)
There’s no one way to succeed on Instagram. Some rely on advertisements and established brand names to build a following, while others have to stir
How To Build Brand Awareness Online In 2018 (What Works)
You want to build your brand awareness? In this article, we will cover how to do just that. What is Brand Awareness? By definition, brand
Crazy Egg vs. HotJar Review: Which Tool Is Better?
If you’re serious about conversion rate optimization (CRO), then you need to know where people are focusing their attention when they visit your website. That’s
Welcome To John Lincoln Marketing
Welcome to John Lincoln’s personal website. On this website, we offer courses by John Lincoln, review software, publish articles and videos. You can also learn about John Lincoln’s books, films, book him to speak and contact him. John is directly associated with many of the businesses mentioned on this website and freely discloses this information.