Home » New Digital Marketing Tools You Need to Try in 2018
New Digital Marketing Tools You Need to Try in 2018
Each year brings something new to the marketing world, and with it, new marketing tools to try.
The problem? No busy marketer has time to test them all. Which is why I’ve compiled a list of all the best new tools, and why you should be using them.
Digital Marketing Tools for SEO
Google Search Console
This one should come as a surprise to no one. Google Search Console has long been the go-to for all things search related, and thanks to recent updates, the Search Console is more effective than ever. Thanks to features like the new Search Performance, marketers have access to more in-depth information about their site performs in search results such as how often your site appears, its average position, click through rate, etc.This allows marketers to:
Monitor how their search traffic changes over time, and what queries are most likely to show the site
Improve mobile targeting by gaining insight into which queries are made on mobile
See which pages have the highest and lowest click-through rates
DeepCrawl is another tool all marketers should familiarize themselves with. It focuses exclusively on crawling your site for on-page SEO recommendations and overall site health. While it doesn’t offer a full range of services, it’s as good as it gets when it comes to site crawling, and a valuable addition to any SEOs toolkit.
Digital Marketing Tools: Screaming Frog
Screaming Frog is another tool designed for site crawling. Using the SEO spider tool, Screaming Frog gathers information and reports on issues such as:
Finding broken links
Analysing and page titles and metadata
Generating XML sitemaps
Find duplicate content
Review robots and directives
Integrate with Google Analytics
SEMRush really shines in its comprehensive keyword capabilities. Through it, marketers can research the best keywords in their niche, which sites are ranking for which keywords, and look into the keywords their competitors are usingIt also offers a full domain overview, backlink tracking, desktop and mobile breakdowns, keyword suggestions, and SEO recommendations. For more information on SEMRush, check out my full review.
Majestic earns in a spot on the list thanks to its exclusive focus on backlinks. As any SEO knows, acquiring and monitoring backlinks is crucial to success in search engine results, and Majestic delivers on that front. Its features include:
A backlink index dating back to 2011
Metrics including Citation flow (number of backlinks) and Trust Flow (quality of backlinks)
Backlink and domain comparison tools
SEO browser extensions for Chrome and Firefox
Majestic Million: a ranking of the top 1 million websites
Its own “search engine” with transparent ranking factors
Backlink and link building tools
While Majestic can’t be beat when it comes to backlinks, its best used with other SEO tools to get the most accurate picture of a site’s overall SEO.
Digital Marketing Tools: SearchMetrics
SearchMetrics is a great overall SEO tool. It covers all the basics needed regarding rank tracking, keyword research, and backlink tools. In addition, it offers data on PPC and advertising, social link tracking, competitor analysis, and mobile vs. desktop traffic. Its entry tier is well-suited for small to medium sized businesses, though those at the enterprise level will benefit from some of its premium features and reporting tools.
BrightEdge is another all-in-one SEO tool, covering search, content, social, local, and mobile. Some of its more impressive features include:
Datacube – reveals which web page URLs and content types are winning the top spots on SERP for any keyword
Page reporting – see how well your pages are ranking
Intent signals – gives insight on how to improve your content based on organic competition
Hyper Local – insight into local searches
And much more
Digital Marketing Tools for Analytics and Conversions:
Sumo features a suite of tools for conversion rate optimization.Some of its more impressive features include:
Examine your existing content to see how it’s performing
Capture leads immediately with a Welcome Mat
Use heat maps for insight into what parts of your page users are clicking on
Content analytics that reveals how much of your page visitors are reading
Digital Marketing Tools: Google Data Studio
Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share and fully customizable. Part of the new Google Analytics 360 suite, Data Studio’s greatest strength is in its ability to visually present complex metrics and themes and pull all relevant data together into one report or dashboard. Google Data Studio is:
Fully dynamic. Any updates to included data sources will automatically show up in the report
Shareable. You can give anyone permission to look at or edit the report
Customizable. Start with a blank canvas, and drag and drop items where you want them.
Unlimited. Add as many graphs, charts, and widgets as you’d like, from a variety of sources
Another offering from Google Analytics 360, Google Optimize tests different variations of your website.Optimize allows advertisers to create and test variations of landing pages tied to their specific ad campaigns, and is fully integrated with Google Analytics. It’s Google’s answer to A/B testing, and through it, SEOs and advertisers can test variations of their website and landing pages, while gaining access to more advanced targeting, conversion tracking, reporting, etc.
Digital Marketing Tools: Google Audience Center
Google Audience Center 360 is a data management platform that collects and organizes all your data sources — enabling you to find, expand and reach your most valuable audiences with the right message at the right moment.Using it, marketers can consolidate all data from Google Ads, Analytics, DoubleClick, etc. to simplify and monitor data consistently. Beyond that, you’ll receive analytics on your audience composition and performance, the optimal timing and frequency for your ads, and specific location insights.
Digital Marketing Tools for Social Media:
HeyOrca’s aim is to simplify the content creation process to better create, schedule and publish social media updates. It’s especially useful for presenting content t clients, and can help agencies plan more efficiently by providing context to your clients and receiving early feedback, all without the hassle of spreadsheets. Additionally, marketers can assign each client their own content calendar and dedicated asset library and sort images, videos, and GIFs according to tags and themes, with unlimited storage and integration with Dropbox, Box and Google Drive.
Planoly is all about Instagram. Using it, you can:
Arrange the look of your Instagram feed with our DRAG & DROP feature
Discover, curate and repost user-generated content from your community
Schedule content and draft captions days, weeks or months in advance
Track analytics to better understand your audience
Manage and reply to comments in one place
Collaborate and manage team members
Though it isn’t a standalone social media tool, it’s incredibly valuable to any business with an emphasis on Instagram.
Digital Marketing Tools: Iconosquare
Iconosquare is one-stop shop for all your Facebook and Instagram analytics needs. Through it, you can:
Understand and improve performance on key social metrics, from audience growth to engagement
Manage conversations with ease: Track and moderate comments on all your latest posts across networks
Plan ahead: Draft, schedule and preview your posts with our easy interface
Additionally, Iconosquare will let you know what kind of content and posts your audience likes best, discover when your audience is most active, review your gained and lost followers, and monitor your posts on a daily basis.
MeetEdgar is another popular social media tool. What sets it apart is its ability to build an unlimited, categorized online library of social updates for your personal and business accounts. It schedules content by categories, and cycles through all the scheduled content for a given category before beginning to recycle old content to get new eyes on it.MeetEdgar can also create updates for you using RSS feeds from your favorite sites
SocialDrift is another all-Instagram tool. Using Artificial Intelligence, SocialDrift interacts with the optimal users in your target audience, on your behalf. It will target your users hashtags, location, username, etc. and then automate your account based on activities you’ve enabled.
Digital Marketing Tools: CrowdFire
CrowdFire is designed to optimize your Twitter and Instagram accounts. It’s an excellent tool for growing Twitter followers, and can help brands:
Discover relevant content based on topics of interest
Publish content from your website and blog
Schedule your content in advance
Tailor posts for each site
Adobe Spark Post
Adobe Spark Post is a free online social media graphic design software that lets you add text, apply filters, resize, crop and rotate photos. You choose the typography, imagery, and themes, and quickly create effective media to share on your social media channels.
Digital Marketing Tools for Paid Media:
Datafeed Watch is designed to optimize your data feeds and campaign performance on 1000+ eCommerce channels in 50 countries. It allows marketers to review the performance of each product, and remove any unprofitable items. Additionally, they can list your products on Marketplaces and process orders in real time.
Optmyzr keeps tabs on your PPC campaigns. Using Optmyzr, SEOs can better build and maintain AdWords campaigns, optimize existing campaigns, and create automated reports. Features include:
Share strategies with your team
Digital Marketing Tools: Callrail
Callrail works a little differently. It’s designed for call tracking and analytics, and offers unique features like:
Call attribution – track calls and keywords
Call analytics – call recording, advanced reporting and conversion intelligence
Call management – text messages, email notifications, and mobile apps
Integrations – integrate with Google Analytics, AdWords, HubSpot, Marketo, Salesforce, etc.
For any business that deals in direct communication with customers, Callrail is well-worth a look.
Dialogtech is another one that deals directly with inbound calls and analytics. Using machine-learning algorithms, Dialogtech “analyzes the full context of inbound calls, scoring conversations and uncovering insights to improve marketing and sales operations.”DialogTech provides marketers call tracking, call attribution and insights to improve customer journey optimization, as well as voice analytics.
Moat is an analytics and measurement company that offers viewability, attention and brand safety solutions. It covers data across multiple devices and platforms, including desktop, mobile, and video. It measures the amount of attention that viewers pay to ads, and generates heat maps based on what the viewer clicks on and pays the most attention to. It uses more than 50 analytics, allowing Moat to go into great detail with each campaign and deliver as much information as possible to marketers.
Digital Marketing Tools for Amazon:
Prestozonis designed to optimize or automate your Amazon PPC ads. Its many features include:
Suggested bids: gives marketers recommendations on the most effective bid amounts
Negative keyword suggestions: use their Negatives Wizard for custom suggestions, or search for your own
Saves your bid history: Prestozon saves your bid history so you can easily identify the best budget for each keyword
Keywords: Review each custom suggestion or automatically apply all
Using Amzpromoter allows marketers to build Amazon landing pages quickly. Landing pages for Amazon typically feature coupons or discounts in exchange for a viewer’s contact info. The landing pages created in AMZPromoter are completely mobile friendly, require little design knowledge, and can be set up in minutes. When viewers enter their contact information, they will automatically be sent your coupon code along with any purchasing instructions. Once an email is submitted, AMZPromoter captures the address to add to your email list.
Get Started With These New Digital Marketing Tools
No matter what part of the marketing spectrum you’re involved in, there’s a tool for you. Any of the ones mentioned above will help optimize and automate your new or existing campaigns, and make your marketing efforts that much more successful.
About the Author
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Named #1 SEO company in the USA, UK and Canada by Clutch.co and number 1 PPC company by 10BestPPCs, Ignite Visibility has been an Inc. 5,000 company in both 2017 and 2018. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the book “Digital Influencer,” which was named one of the best new marketing books by Forbes and LinkedIn. Lincoln is consistently named one of the top digital marketing strategiest in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. His business mission is to help others through digital marketing.