Whether you’re looking to drive traffic for a new business or want to grow your brand’s presence online, PPC advertising can be a great way to improve your bottom line—all without spending an arm and a leg.
How does this happen?
In this post, we’ll discuss the basics of PPC ads, how to create a PPC ad, and much more.
PPC, which stands for pay-per-click, is an online marketing model where advertisers bid to have their ads run on platforms like Google, Bing, and Yahoo. Each time someone clicks on the ad, they pay a fee. Essentially, it’s a way for businesses to buy visits to their site instead of trying to “earn” those visits organically.
If a visitor sees an ad but doesn’t click on it, the advertiser is notified of the impression, but the ad won’t accrue any costs since no click took place.
You’ve likely come across PPC ads while browsing the web and not even known it.
For example, if you search for the phrase “SEO specialist,” you’ll see a list of regular text ads that will appear at the top of the page, with the word “Ad” or “Sponsored” next to it.
If you were to search for something like “chandeliers,” the search engines results page will display a carousel of product images, marked with the term “Sponsored.”
When writing copy for your PPC ads, you’ll want to put yourself in the shoes of your target audience. What type of offer would they like to see? How does your product or service help solve their problems? What differentiates you from your competitors? You should craft ad copy that answers these questions and is relevant to the user’s search query.
Here are some of the PPC ad options you should consider:
According to Google, “A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.” All text ads need to include a headline, targeted keyword theme, display URL, and a call to action.
Google Ads text ad structure must follow this format:
These ads feature more detailed information than standard text-based ads (product titles, images, and pricing) and are intended to lead users directly to product pages where they can make a purchase. Since product listing ads utilize Google product feeds, they must be connected to a Google Merchant Center account.
An image ad consists of text and an image that includes details about your business, products, or services. If a user clicks anywhere on the ad, they’ll be taken right to your website. You even have the option of creating a responsive ad that will automatically adjust the size depending on where it’s being shown.
When it comes to how to create a PPC ad, you’ll want to follow these steps to ensure the success of your PPC efforts before officially launching your campaign.
With a little patience and attention to detail, PPC ads have the potential to grow both your customer base and your revenue.
And now that you have a basic understanding of how to create a PPC ad that converts like crazy, it’s time to put this knowledge into practice.
Remember—to build a PPC ad campaign that works, you need to adhere to the unofficial motto of the PPC world—“Always be testing.”
By testing regularly, you take the guesswork out of PPC advertising, helping you make more informed decisions about your ads.
You don’t want to let any conversions slip through the cracks!
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