Home » Review of Optmyzr – Why I Kind Of Love This Tool
Review of Optmyzr – Why I Kind Of Love This Tool
How would you like to optimize your PPC ads in a fraction of the time it currently takes you to do so? That’s the promise of Optmyzr.
In this review, I’ll cover Optmyzr in detail. Then, I’ll list its pros and cons so you can make an informed decision about whether it belongs in your digital marketing toolkit.
I was working with our paid media team and they were doing some advanced integration with this Optmyzer. I was pretty impressed with how much it helped the team, so now I’m writing an Optmyzer review as a result.
Let’s dive into it.
Optmyzr enables you to launch, optimize, and gather insights on your SEM campaigns. And it does it all “without the hefty price tag.”Maybe that’s why the tool was named Best PPC Management Software Suite at the 2018 U.S. Search Awards.
The big boast coming from the Optmyzr marketing team is that it offers “one-click optimizations.”In fact, the company actually trademarked that phrase.According to the website, you can “use Optmyzr to improve the performance of PPC accounts with one click.”The company promises optimizations in minutes, not hours. How does it do that? For starters, it automates data analytics so you don’t have to pore over spreadsheets searching for key data points.The tool also offers suggestions for keywords. That might seem unoriginal because plenty of other tools offer keyword suggestions.There’s a difference with Optmyzr, though. Two of the company’s founders worked for Google AdWords. So they know the kinds of keywords that lead to success. They’ve incorporated their experience into the Optmyzr algorithm.Beyond that, the tool also recommends keywords based on performance and semantic analyses. It will even advise you about negative keywords.Additionally, Optmyzr will identify and resolve issues surrounding duplicate keywords.
Optmyzr Review: Enhanced Scripts
Optmyzr also offers a really cool feature called Enhanced Scripts.In a nutshell, Enhanced Scripts offer marketing automation. But you don’t have to know how to write code to use them.All you have to do is copy and paste some generated code into your account. Then, you can update your settings using the the tool’s user interface.Optmyzr generates scripts in AdWords Scripts, an extension of Google Apps Scripts.According to the website, Google Apps Scripts are “integrated with other Google services like Gmail, Docs, Spreadsheets, Calendar, Analytics, and even the Prediction API, making it possible to construct very advanced workflows with just a few lines of code.”The pre-built scripts work in individual accounts as well as MCC accounts. You can even copy settings for scripts between accounts.Optmyzr also automatically updates its scripts. You don’t have to worry about “keeping up” with the latest changes.What, specifically, can you do with the scripts? A lot:
E-commerce automation – Show ads for products that are in stock. Also, update prices and apply discounts.
Account creation – Create a whole new account from a spreadsheet. Save time if you’re running a PPC management team with multiple clients.
Bid adjustment – Optimize bidding for mobile ads. Adjust bids on an hourly or daily basis. Scripts enable you to do things that you can’t do on the Google Ads interface.
Budget management – Stay within your budget with flexible spending settings. Pause ads, ad groups, keywords, or campaigns when a spending threshold is reached.
Damage control – Pause ads when their respective landing pages are broken.
Automated reports – Gather granular data by collecting hourly stats. Aggregate data to find out what’s working and what’s not.
How would you like to simplify the process of creating shopping ads? If so, then you’ll love Optmyzr.The tool supports shopping ads for both Google and Bing.Optmyzr offers a shopping campaign builder. It enables you to structure the hierarchy of your campaign so that you can group related products together.In fact, the tool will even auto-create product groups based on the attributes in your merchant feed.From there, you can use Optmyzr to create an ad group for a single product group. Alternatively, you can create separate ad groups based on other attributes.The tool also provides a shopping campaign refresher that will prevent your product groups and ad groups from getting out of sync with your data feed.Optmyzr will even add and remove product groups when you update the feed. Additionally, the tool will show you all biddable elements on a single page. Use a filter to find the elements you’re looking for and make bid adjustments.
Optmyzr Review: Bid Management
Optmyzr gives you full control of the bidding process so that you can get the most bang for your buck.For starters, you can use the tool to automate bids. Apply logic and rules to your campaigns that you’d normally have to do manually.You can schedule bid changes on an hourly, daily, weekly, or monthly basis.Alternatively, you can automate bids based on target position, return on ad spend (ROAS), or target cost per action (CPA).Optmyzr even enables you to use offline data to optimize your bids.If you’re lacking data, the tool will aggregate info from campaigns similar to yours so that you can bid smarter.Bid management is one of the most complicated aspects of PPC. It’s also often one of the most time-consuming.If you’re struggling to generate a positive ROI with your online ad campaigns, you might need a tool to optimize your bidding. Optmyzr is a good place to start.
Campaign Automator lives up to its name. It’s Optmyzr’s standalone tool that enables you to create and update campaigns from your data.There are several benefits of automated campaigns:
Create campaigns more quickly – All you have to is specify a template and the tool will create a whole campaign on your behalf.
Make bulk updates – Once you update your template, all campaigns based on that template are updated as well.
Generate multiple templates – You can create templates based on product attributes, promotional status, condition, category, and more.
Automate advertising – Let Optmyzr do the heavy lifting for you when it comes to pausing campaigns based on inventory level or other criteria.
Offer targeted promotions – You might offer a promotion to people in one region but not in another. Optmyzr will ensure that only the right people see your discounted offer.
Integrate with the rules engine – If you’d like to run smart campaigns with automated bidding, you can do that with the Campaign Automator.
Optmyzr offers an intuitive user interface so that it’s easy to create automated campaigns. All you need to do is create a template, share your data, and let the tool do the rest.Here are a few industry-specific Campaign Automator use cases:
Travel – Show ads for the lowest price city pairs or depending on what kind of hotel room is available. You can also set criteria for car rentals, cruises, and tours.
Home Services – Show region-specific promotions. Pause campaigns when your work crews are fully booked.
Car Sales – Only advertise in-stock vehicles. Show the number of cars you have in stock for a specific make and model.
Optmyzr Review: Data Insights
Optmyzr offers insights, not just data. That means it crunches the numbers for you so that you can make informed decisions about your PPC campaigns.You won’t have to spend hours looking at spreadsheets. Instead, Optmyzr will aggregate data from a variety of sources, analyze it with artificial intelligence (AI), and share the most important findings with you.And you can still export those findings to a spreadsheet, if you want to do so.Optmyzr also enables you to dig deeper into your numbers to find meaningful insights based on market segments. Use that info to optimize targeted campaigns that will give you an even better return on investment (ROI).
No digital marketing tool is complete without reporting. Fortunately, Optmyzr enables you to monitor the performance of your PPC accounts so you can quickly make any necessary changes.For starters, you can see your data in a variety of different ways, including:
Quality Score calculations
Of course, you can also view your data as a graph or chart. If you’re a “numbers person,” Optmyzr will show also show you the data in a table. It will look similar to a spreadsheet.How would you like to schedule your reports? You can do that with Optmyzr. Just specify whether you want the reports to run daily, weekly, or monthly.If you’d rather not create a report from scratch, the tool offers templates that you can use to get started. Of course, you can tweak those templates to suit your own purposes as well.Are you running an agency? If so, you’ll be happy to learn that Optmyzr produces white label reports. That means you can add your own company logo to them. If you’re managing multiple accounts, Optmyzr allows you to view all account metrics on a single dashboard. View quarter-over-quarter or year-over-year comparison data.The tool also gives you health warnings. If an account needs immediate attention, you’ll see a red indicator. Optmyzr will also send warnings via email when there’s an issue detected with an account.For example, if the number of clicks or impressions for a campaign is unusually high or low, you should expect an email alerting you to that fact.
Optmyzr Review: Pricing
Optmyzr starts at $249 per month for Regular service. For that, you’ll get everything except:
Advanced reporting features
Advanced shopping features
Rule engine and custom optimizations
Custom domain for reports
The Pro level of service will cost $499 per month. That will give you everything in the Regular service plus the features listed above.Spend per month is limited to $250,000 for Regular service and $500,000 for Pro service.
Pros and Cons
Let’s see what people from around cyberspace have to say about Optmyzr.First, the good:
Outstanding keyword and bid tools
Tracks Quality Score over time
Easy to follow user interface
Offers automated analysis
Library of very useful scripts
Now, the bad:
Little help with display campaigns
Keyword suggestions need improvement
Tool rolls out new features without explaining them
No paid social integration
Amount of data is overwhelming
Have to run separate reports for Bing and Google Ads
Wrapping Up This Optmyzr Review
If you’re serious about search engine marketing, you should consider adding Optmyzr to your toolset. It will almost certainly help you save time and money.Feel free to try it before you buy it. Like many digital marketing tools, Optmyzr allows you to sign up for a free trial period. If you like what you see, sign on with the service on a month-to-month basis.
About the Author
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Named #1 Search Engine Marketing company by Clutch.co, Ignite Visibility is a 3 time Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketing strategiest in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.