PPC List: Ad Networks and Terms You Need to Know

If you want to get the word out about your brand online, you’ll need to invest in paid media. And that means you’ve got to know the terms associated with pay-per-click (PPC) ads. PPC Terms Ad Attribution Ad attribution tells you which ads are doing the best job of driving traffic to your site.  Ad […]

SEO for Ecommerce: Product Page Optimization

So you’re serious about maximizing traffic to your ecommerce website? Then you’ll want to optimize your product detail pages for search. Keep in mind: ecommerce SEO is unique. It’s not like optimizing content in an article or blog post. That’s because Google treats product pages differently than other content. After all, you’re trying to sell […]

Certona Review, Is It The Right Program For You?

Need a CRO that manages all your ecommerce needs? Certona could be the tool for you. Read on for my full review. The folks at eBags faced a challenge. How could they deliver a personalized experience to people who visit their website? Although the online retailer of travel gear employed high-tech professionals who usually built […]

Bouncex Review, Good For Ecommerce CRO?

“Market to people, not cookies.” That’s the headline you’ll read when you visit the home page of Bouncex, a behavioral marketing and analytics software company. Is the software as good as it claims? Read on to find out. The folks at Bouncex (or Bounce Exchange) recognize that your online strategy faces two immediate challenges: Most […]

10 Simple Marketing Automation Strategies That Will Result In A Big Return

10 simple Marketing Automation Strategies

Marketing automation has created quite a buzz. Below I’ve laid out a few simple strategies to get you started and produce a big return. It’s a big deal for a good reason. Among its many benefits, it can help gain and nurture contacts and push them through the sales funnel while saving you time and […]

7 Creative Online Marketing Strategies to Bolster Sales

7 creative online strategies

Looking to boost your sales, but not sure how? I’ve got you covered. This guide goes over seven online marketing strategies designed to skyrocket your sales.   7 Creative Online Marketing Strategies Add a timer to your website This little trick could do wonders for your sales. We’ve all seen them – the countdown to […]

What is Google AdWords and How Does it Work?

Google AdWords: What It Is and How to Get Started

Wondering, “What is Google AdWords?” In this article, you are going to learn about what Google AdWords is, how to use it and a whole lot more. How would you like to see your site listed at the very top of the search results almost immediately? Does that sound too good to be true? It […]