Local SEO with Uberall: Complete Review
Competition in the fast-food industry is ferocious. That’s why the folks at KFC knew they needed to improve the online visibility of the company’s 920 locations across the UK and Ireland. So they turned to Uberall, a reputation management and local listing optimization solution. KFC used the tool to address problems such as incorrect restaurant […]
Review of SEMRush, Is It The Best & Worth The Money?
If you’ve been into search engine optimization for any length of time, you’ve probably heard of SEMRush. There’s a very good reason for that. Many digital strategists consider SEMRush the best tool for keyword analysis, competitor research, and PPC optimization. Also, SEMRush is more than just a single tool. It’s really a whole suite of […]
Complete Review of Searchmetrics
Looking for a marketing platform that offers competitive insights, advanced analytics, mobile SEO, and market analysis? If so, then you should check out Searchmetrics. It’s a solution with a customer base that includes well known brands such as eBay, Nivia, Lufthansa, and Tobi. Nivea, for example, used Searchmetrics to increase SEO visibility by more than […]
How Much Is Your Website Worth? Simple Steps To Valuation
“How did you arrive at that valuation for your business?” If you’re running your own online business, do you know how much it’s worth? You should if you’re planning on making an exit or approaching a venture capitalist for an investment. In this article, I’ll go over several simple steps to value your website. Let’s […]
How to Turn Costs Into Profit
Cost centers are just one of those necessary evils associated with running a business. After all, it takes money to make money. From equipment maintenance costs to inventory to web hosting fees, automation tools, and your Google Ads budget, expenses are a reality of doing business. That said, there may be some opportunities hiding in […]