Why You Need Video SEO for Your Marketing
Along with other types of SEO, video SEO is crucial for digital marketing efforts. Platforms like YouTube need content creators to optimize their videos to stand out. Through the use of video SEO and video marketing, you’ll be able to support other SEO efforts. Why Video SEO? There are several reasons you should use video […]
What is Google Tag Manager?
If you use multiple tools to collect tracking info for your website, then you’re probably doing a lot of copying and pasting. As in, you’re copying snippets of JavaScript or HTML code from a tool site and pasting them into your website’s header. And maybe that’s okay. For now. But what happens when you manage […]
SEO Copywriting: Everything You Need to Know
Even if you don’t notice it, you can find carefully curated copy everywhere you look. From the emails you read to the back of your shampoo bottle, copy is everywhere! What you may also not realize is the work that goes into crafting the perfect copy. There is a strategy and science behind every piece […]
Everything You Need to Know About Online Ads
Today, businesses need online advertising to thrive, regardless of their industry. Online ads will help you connect with audiences, gain their trust, and win their business. You might be new to online advertising. As a result, you may be uncertain about which to use. In this guide to online advertising, we’ll review everything you need […]
What to Know Before Hiring an SEO Consultant
Search engine optimization (SEO) is crucial for every online business today. You need a solid SEO strategy if you want people to find you on Google and other search engines. You need an expert on your team to get the most from your SEO efforts. However, you may not find or afford an in-house SEO […]
Landing Page Best Practices: Strategies, Tools, and More
When looking for landing page best practices, it can be a jungle out there. To help you meet your goals for the coming year, we’ve put together a list of tried and tested tactics to turn your landing page into a lead generation machine. Let’s get converting! What is a Landing Page? In digital marketing, […]
Off-Page SEO Manual: Tips to Boost Your Rankings
SEO has the chance to make or break any website. However, you will fall behind if you’re not optimizing for both on-page and off-page SEO. With the right SEO strategies in place, you’ll gear your website for success in the long term. You might be familiar with specific on-page SEO tasks, but what are some […]
Native Advertising: Everything You Need to Know
Have you ever heard of native advertising? You’ve been exposed to the term even if you don’t recognize the term. According to eMarketer, 62.7% of all US display ad spend in 2019 went toward native advertising. That means it’s used for a lot of campaigns! So what is it? And why are so many brands […]
SEO Audit: Expert Advice To Complete Your Own Audit
If your website traffic isn’t what you want, you may need a search engine optimization (SEO) audit. A general and technical SEO audit can help gauge your website’s SEO performance. You can further optimize your website based on the information you glean from this audit. While you might benefit from an SEO audit, you might […]
TapClicks Review: A Must-Have Marketing Data Operations Platform
Wouldn’t it be nice to have a platform that collects all of your marketing data and produces reports to help you visualize it all in one place? TapClicks may be what you’re looking for. In this blog, I’ll go over TapClicks’ features and pricing. By the end of this TapClicks review, you’ll be able to […]
Woobox Review: Experiences That Boost Engagement
As any brand knows, driving engagement amongst your audience is integral to building a solid and committed fan base. When a connection becomes essential to your brand identity, your audience will view you as trustworthy and authentic. A great way to do this is to provide an interactive experience for your audience. Whether it’s a […]
MailTester.com Review: Improve Your Email Deliverability
Are you tired of bounced emails? Does your out-of-date email list make you crazy? Stop wasting time with manual email list reviews and start automating the hard work! In this MailTester.com review, I’ll go over the good, the bad, and the ugly regarding this online marketing tool. So let’s get into it. So What is […]