Why Keyword Cannibalization is a Top Factor Hurting Your SEO

Keyword Cannibalization - John Lincoln

The concept of keyword cannibalization has evolved over the last few years because of Google updates and its preferences for ranking. It’s an SEO challenge that affects many websites, especially those with extensive blog content. This guide focuses on understanding its impact and offers strategies to resolve and prevent it, ensuring a more effective SEO […]

Keyword Strategy to Rank #1 In Google for Competitive Keywords

If you’re asking yourself, “How do I identify competitive keywords?” you’ve come to the right place.  To fully dive into this topic, we’ll need to address what a competitive keyword is, how to put together a keyword strategy, and a few tools that will help you along the way. Let’s get started. How Do You […]

Most Impactful Paid Media Tips for 2023

  In this guide, I’ll offer seven tips to help you get the ball rolling if you’re a newbie. And if you’ve got some experience, I’m sure you’ll find a few nuggets of info that you can use to take your online advertising to the next level. Ready to go? Let’s get started. 1. Choose […]

How to Use Lead Scoring to Boost Your Bottom Line

  If you’ve got a great customer relationship management (CRM) system, then it probably gives you the option to use lead scoring. But what is lead scoring, exactly? And how can it help your business? Those are just a couple of the questions that I’ll answer in this article. What is Lead Scoring? Lead scoring […]

Benchmark Marketing: Track and Improve Your KPIs

Benchmark Marketing

As a digital marketer, you can use your analytics tools to answer questions like: How many visitors am I getting to my website? What’s my click-through rate? What’s my conversation rate? And so on.  But once you get those numbers, how do you determine if they’re “good”? As in: how do you know if a […]

Franchise Digital Marketing: How to Set up a Successful Strategy

Over the last 15 years, I’ve worked with hundreds of franchisees. I’ve also worked with corporations that facilitate great franchise work. I’ve learned a lot about franchise digital marketing during those years. And today, I’ll share some of my knowledge with you. Franchise SEO When it comes to franchise marketing, search engine optimization (SEO) ranks […]

Debunking 10 SEO Myths to Improve Your Strategy

SEO is always changing.  And, believe me, I know how tough it is to keep up. Unfortunately, all the changes over time have caused confusion among our friends in digital marketing. And, as a result, some of them are now believing things about SEO that simply aren’t true. I’m here to debunk those SEO myths. […]

Why is Bounce Rate So Important? What Is It & How to Find It

Why is Bounce Rate so Important

Imagine this: somebody visits your website and then leaves right away. Is that what you want? Hopefully not. But when that happens, it’s called a “bounce.”  And it’s usually a bad thing. The percentage of visitors who bounce away from your site right after landing on a single page is called a bounce rate. It’s […]

Google Analytics 4: What is GA4 & Why You Should Use It

Google Analytics 4 GA4

Google Analytics 4, or GA4, as you probably know by now, is the next generation of Google Analytics. If you’ve been doing this digital marketing thing for a long time, you’ve undoubtedly heard of Google Analytics. It’s a tool used to gather information about visits (and visitors) to your website. In this GA4 training session, […]

What Is the Flywheel Marketing Effect? A Top-Down Focus

At one time, you may have encountered an executive who spoke favorably about ‌“The Flywheel Effect.” But what exactly is Flywheel Marketing? That’s the subject I’ll cover in today’s article. I’ll explain the marketing flywheel: what it is and how you can use it. More importantly, I’ll share some real-world examples that apply to digital […]

A Month-by-Month Structure for Your CRM Marketing

We’re in the privacy era of the Information Age. As a result, you’ll need to rely on CRM marketing. Several years ago, you could easily target people based on their interests and demographics.  But alas, nowadays, folks want to keep information about themselves as private as possible. Understandably. That makes things a little more challenging […]

Google Helpful Content Update: 10+ Questions to Answer

Do you want your content to be more helpful? Well, Google does. That’s why the company recently rolled out the recent helpful content update. In this guide, I’ll explain it and list 12 questions you should ask yourself about your content marketing. What is the Google Helpful Content Update? Google’s helpful content update happened in […]