Why is Bounce Rate So Important? What Is It & How to Find It
Imagine this: somebody visits your website and then leaves right away. Is that what you want? Hopefully not. But when that happens, it’s called a “bounce.” And it’s usually a bad thing. The percentage of visitors who bounce away from your site right after landing on a single page is called a bounce rate. It’s […]
Google Analytics 4: What is GA4 & Why You Should Use It
Google Analytics 4, or GA4, as you probably know by now, is the next generation of Google Analytics. If you’ve been doing this digital marketing thing for a long time, you’ve undoubtedly heard of Google Analytics. It’s a tool used to gather information about visits (and visitors) to your website. In this GA4 training session, […]
What Is the Flywheel Marketing Effect? A Top-Down Focus
At one time, you may have encountered an executive who spoke favorably about “The Flywheel Effect.” But what exactly is Flywheel Marketing? That’s the subject I’ll cover in today’s article. I’ll explain the marketing flywheel: what it is and how you can use it. More importantly, I’ll share some real-world examples that apply to digital […]
A Month-by-Month Structure for Your CRM Marketing
We’re in the privacy era of the Information Age. As a result, you’ll need to rely on CRM marketing. Several years ago, you could easily target people based on their interests and demographics. But alas, nowadays, folks want to keep information about themselves as private as possible. Understandably. That makes things a little more challenging […]
Google Helpful Content Update: 10+ Questions to Answer
Do you want your content to be more helpful? Well, Google does. That’s why the company recently rolled out the recent helpful content update. In this guide, I’ll explain it and list 12 questions you should ask yourself about your content marketing. What is the Google Helpful Content Update? Google’s helpful content update happened in […]
The Ultimate Guide to PPC Campaigns: How Does PPC Work?
As valuable as organic brand discovery is, there’s no denying that paid ads play a major part in promoting your business. Better yet, PPC is more effective at getting new eyes and leads fast. So, how does PPC work, and what are all the moving parts in pay-per-click marketing? What We’ll Cover: An Overview of […]
What is Marketing Attribution? (And Why You Should Care)
You may have heard or read about “attribution” for digital marketing. But what does it mean? In this guide, I’ll answer that question. More importantly, though, I’ll explain how you can use marketing attribution to maximize your revenue stream. Marketing Attribution: The Definition Attribution, simply put, is the process of associating a metric with a […]
Tips for TikTok Marketing: How to Get More Followers
TikTok is on the rise right now. In fact, it’s the #1 downloaded app in the world. If you’re interested in promoting your brand on TikTok, you’ll need to adopt some contemporary TikTok marketing strategies. In this guide, I’ll share a few. Start using them and you’ll get more positive reviews, more likes, and more […]
Why You Should Be Running Ads on CTV
Looking for a new advertising channel? If so, consider CTV. With CTV advertising, you can reach people who stream content on their television sets. And you might reach audiences that you wouldn’t otherwise. Better yet, you could even reach folks that your competitors haven’t. In this guide, I’ll go over CTV, talk about how to […]
How to Use Programmatic Ads & DSP to Reach New Customers
If you’ve been in digital marketing for any length of time, you’ve probably come across the phrase “programmatic ads” at some point. And you’ve probably also read the acronym “DSP,” which stands for demand side platform. But what do they mean? And how do they help you reach people in your target market? For the […]
On-Page SEO Checklist For Your SEO Strategy
Search engine optimization (SEO) is crucial for any website to succeed. You need to optimize your website for Google and other search engines. At the same time, you might not be clear about how to approach your SEO strategy. If you’re getting started with SEO, here is an on-page SEO checklist to help you succeed. […]
Customer Segmentation Models for Digital Marketing
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If you haven’t heard of customer segmentation, it’s splitting your customers into different groups by specific qualities. Why would you want to do that? So that you can create a marketing campaign […]