New Digital Marketing Tools You Need to Try in 2018
Each year brings something new to the marketing world, and with it, new marketing tools to try. The problem? No busy marketer has time to test them all. Which is why I’ve compiled a list of all the best new tools, and why you should be using them. Digital Marketing Tools for SEO Google […]
How to Use Instagram Stories Ads (To Generate Sales)
It’s official – Instagram stories are here to stay. And now they’re better for brands than ever, thanks to the Instagram Stories Ads. In this article, I’ll cover exactly what the ads are, how brands can use them, and who will benefit most from them. By now, you’re likely pretty familiar with the stories format. […]
The Best SEMrush Reports In 2018 (A Guide For Savvy Marketers)
Face it: you need to monitor analytics to make sure that your website is performing well in the search results. That’s why you should frequently check your SEMrush reports. In this article, we’ll cover the SEMrush reports in some detail. That way, you can gain a better understanding of how well your website stacks up […]
Should You Be Focusing On Yahoo Search?
Are you optimizing for Yahoo? If not, you might want to be. In this article, I’ll help you decide whether or not you should be focusing on Yahoo, and how to optimize your site so it ranks high in Yahoo’s search results. While it can’t compete with numbers Google’s commands, Yahoo is still a valuable […]
7 Creative Marketing Ideas And Strategies For 2018
Wondering what 2018 will mean for marketing? As the year begins, there are a few standout trends and ideas at the ready to make a major impact on the way we strategize. In this article, I’ll cover seven of the major creative strategies to incorporate in 2018. Marketing Ideas – Use Chatbots for Customer Communication […]
The Revolution of AI and Pay Per Click
AI is here to stay. But as a marketer, what does that mean for you? Many have expressed concern over the growing role of AI in PPC management, and what it may mean for the future of PPC marketing. In this article, I’ll walk you through everything you need to know about the revolution of […]
Guide to Instagram Ads Types and Costs
Have you considered Instagram as an ad platform? If so – great! Below I’ll cover everything you need to know regarding Instagram ad costs, as well as walk you through the different types, targeting methods and the general set-up process. First of All, Why Instagram Ads? Because frankly, Instagram’s the place to be. As […]
Domain Authority: What It Is and Why You Should Care
There are several ways to measure the effectiveness of your search engine optimization (SEO) efforts. One of those ways is by looking at a metric called Domain Authority. In this article, we’ll go over the concept of Domain Authority, explain why you should care about it, and offer some pointers about how you can improve […]
Should You be Thinking About Smart Speaker Optimization?
Have you thought about Smart Speaker optimization? If not, you probably should, and I’ll go over all the reasons why below. What are Smart Speakers? The hottest trend of 2017, that’s what. Smart speakers are wireless speakers with voice control built into them. You talk to them, ask them questions, and they talk back. They’re […]
10 Simple Tricks for Building Email Marketing Lists Fast
Gathering email addresses is a task that’s much easier said than done. It’s often the case that people are unwilling to share contact info. Here are 10 of the best “tricks of the trade” for quickly building email marketing lists. Building Email Marketing Lists (Run a Quiz) Curiosity might have killed the cat, but it […]
37 Competitive Analysis Tools That Will Improve Your Digital Marketing
Looking to get a leg up on the competition? Look no further than this comprehensive list of competitive analysis tools. You may be wondering why monitoring your competition is necessary. The answer is that it simply makes your life easier. Rather than rely on guesswork, these tools make it easy to see what content your […]
30 Social Media Marketing Tips That Will Change Your Business
So you’ve stepped into the social media world. Great! It can do wonders for your brand – when you know what you’re doing. Below I’ve outlined a series of tips to get you started and make sure you’re making the most of your social media channels. Have a Plan – For Each Channel If your […]