There are a lot of great marketers out there, but a select few have a truly amazing knack with social media and online presence generally. These marketers have a deep understanding of the role social media plays in growing their businesses and developing their personal brands; that’s why they don’t just use the best practices in the industry—they set the standard. Following them can help you have the same kind of success, so keep an eye on these 7 marketers who have an awesome online presence.
Jay Baer is the President of Convince and Convert digital marketing and has worked with hundreds of major brands in that role. He has also written New York Times best sellers and started million dollar businesses. Baer has had an awesome online presence for years, and he provides a lot of value to followers, offering actionable advice, strategies, and even anecdotes that prove useful to other marketers.
Rand Fishkin, also known as the Wizard of Moz, is the founder and former CEO of Moz. He is brilliant when it comes to packing a ton of great information on technical topics into tweets and videos while also including his own personality and insights. This is what gets and keeps him such a huge, loyal following; he’s smart and knows his business, but he’s also a real guy with a great sense of humor, and that all comes across.
They don’t call Mari Smith the Queen of Facebook for nothing; she is one of the world’s leading social media thought leaders and is widely accepted as one of most prestigious creators of content for Facebook. But more than that, her posts are authentic and friendly, and she is great at engaging with followers. She has told her own story—one of struggling and hard work—and people relate to that, and she keeps being relatable even after becoming a huge success by posting pics of her “cat engagement officer,” Baby.
Guy Kawasaki does his own thing on social media, and it totally works. He uses the platforms like a real person; he shares links and pictures that he likes and finds interesting, and his followers trust him. He spends time curating excellent content, so he doesn’t let them down. The result is a constant stream of great information that gets shared because it’s worthwhile–and an awesome online presence.
Chief content officer of MarketingProfs, Ann Handley is one of the top minds in content marketing today. Does she have an awesome online presence because she’s an amazing writer? It definitely doesn’t hurt; she really does routinely produce “ridiculously good” content, and this shows even in her brief social media posts. But more important is her unerring sense of what people want and need to see in valuable content; it is this understanding that fuels her online presence.
At the heart of Liz Strauss’s success is her brand building strategy of being authentic on social media. She demonstrates the utility of this approach herself online, and clearly it’s a winner. She has said that while information is all over the Internet, there is only one you; people will only follow your blog and your social media presence if you are authentic online. Watching her online shows that this is a winning strategy.
Following these 7 marketers who have an awesome online presence can teach you a lot about great marketing. These marketers truly get how social media works in this industry and they will continue to develop the best practices that we all follow.