“All-Inclusive cloud-based SEO software.”
That’s the headline you’ll see when you visit the homepage of SE Ranking.
And that headline really says it all. SE Ranking is a Swiss Army Knife of SEO tools.
In this review, I’ll go over the features of SE Ranking. I’ll also cover its strengths and weaknesses.
As the headline indicates, SE Ranking runs in the cloud.
What does that mean? It means you don’t have to worry about installing software on your PC.
Instead, you visit SE Ranking just as you would any other website. You login and begin using the app with your browser.
It’s that simple.
SE Ranking: All-Inclusive
SE Ranking isn’t just a single tool. It’s a suite of tools.
That’s why the phrase “all-inclusive” is part of the headline.
In fact, there are no fewer than nine tools included with the product. Every single one of them can help you get a better rank in the search engine results pages (SERPs).
In the next several sections, I’ll go over each of the tools in detail.
Keyword Rank Tracker
If you’re into SEO, then you already know about the importance of keywords. You also know about the importance of earning a great rank for specific keywords.
SE Ranking helps with that. It’s Keyword Rank Tracker tool lives up to its name.
Keyword Rank Tracker shows historical rank for keywords that are most important to you. Use that info to see if your rank is improving over time.
The tool covers rank for all the major search engines:
Keyword Rank Tracker also shows rank data by device. That will give you some insight into how well your site ranks on mobile platforms.
Also, the tool shows you info beyond simple organic rankings. You’ll see search volume and relative traffic forecast as well.
SE Ranking even shows you paid ranking in Google.
You aren’t limited to tracking your own keywords, either. The tool enables you to see how well your competitors are ranking with their keywords.
SE Ranking Review: Website Audit
Like many other comprehensive tools, SE Ranking offers an audit feature that crawls through your website and identifies issues that could hurt its ability to rank well.
The tool even allows you to use multiple sources for identifying the pages it should crawl:
- Link-by-link crawling starting at the homepage
- Pages specified in the XML sitemap file
- Your own list of URLs
Got a subdomain? No problem. The tool can cover that as well.
What exactly does it look for when it’s crawling your site? Several things:
- Overall website health
- Parameters per page
- Meta tags and headers
- Image optimization
- User experience issues
You can even configure the tool in terms of how deeply and how quickly it crawls your site.
Once the crawl is finished, SE Ranking will give you a top-to-bottom report that highlights SEO issues and offers actionable insights.
You can also compare a current audit with a previous audit to see how much your site has improved over time.
Finally, the tool lets you download your report in PDF format. That’s useful it you want to refer to it offline or provide it to clients.
How well is one of your web pages optimized for a specific query? To answer that question, you should turn to SE Ranking’s On-Page Checker.
The tool won’t just show you how well a page is optimized, though. It will also show you a series of recommendations and recommended fixes.
Use that info to give the page an even better rank!
Which parameters does the tool use when analyzing a page for optimization? Several of them:
- Domain characteristics
- Title and meta tags
- URL structure of the page
- Index status
- Image optimization
- Page speed
- Keyword density
- Social signals
If you’re struggling with ranking a single page for a specific search term, start diagnosing the problem with On-Page Checker.
SE Ranking Review: Backlink Checker
Backlinks are an important part of SEO. Fortunately, SE Ranking makes it easy to check out your website’s backlink profile.
In fact, the tool will evaluate all your backlinks using 15 parameters, including:
- Backlink URL
- Number of external links
- Alexa rank of each link
- Status of each link
- Google index status of each link
- IP address of the server hosting the link
- Moz Domain Authority
- Majestic Trust Flow
- Social popularity
You aren’t restricted to checking only your own backlinks, though. You can use the tool to view the backlink profile of a competitor’s website.
Why would you want to do that? To find backlink opportunities!
Are you in the market for keywords that will boost your website’s visibility? If so, then SE Ranking’s keyword suggestion tool is just what you’re looking for.
Simply enter a basic keyword, domain, or URL into a text field. Then, watch as the tool loads you up with keywords you can start ranking for immediately.
According to the folks at SE Ranking, the tool’s database currently houses more than 2 billion keywords. It’s safe to say that the search terms you’re looking for are likely to be in there.
In fact, the tool could very well provide you with enough keywords to keep your content calendar packed for the next several months.
SE Ranking: Keyword Grouper
The Keyword Grouper tool is something that isn’t advertised heavily by other comprehensive SEO solutions. That doesn’t mean it isn’t useful, though.
Why do you need it? For a few reasons:
- It helps you segment keywords
- It enables you to plan your overall site architecture
- It helps with grouping PPC keywords
Keyword Grouper is also a time-saver. Instead of working with thousands of keywords at once, you get to just work with a subset of search terms.
Also, when you group keywords manually you can make a lot of mistakes. SE Ranking groups them intelligently for you and eliminates the potential for human error.
The tool also enables you to check the monthly search volume of each keyword on the fly.
Page Changes Monitoring
Yet another feature that you don’t always see promoted by other tools: page changes monitoring.
What does it do? It alerts you to when somebody changed a web page.
Why is that important? Because it offers a form of checks and balances against those changes. Other team members can review the changes to make sure that they’re consistent with brand messaging.
It could also give you a heads-up about malicious activity on your website.
SE Ranking Review: Social Media Management
SE Ranking will also help you improve your visibility on social media.
For starters, the tool offers an auto-post feature. Use that to streamline your social media updates across multiple apps.
SE Ranking will also identify the best times to engage with your target audience. Additionally, it will highlight the types of content that get you the best results.
White Label Reporting
Running an agency? If so, you’ll be happy to learn that SE Ranking offers white label reporting.
If you’re not familiar with the term “white label reporting,” it’s industry buzz-speak for a report that’s suitable for branding.
In other words, you can put your own logo on the report. You don’t have to hand clients a report with SE Ranking’s logo on it.
You can even update the overall color scheme of the report to suit your brand’s image.
If you’re wondering if SE Ranking has an API, the answer is: yes, it sure does.
That’s useful if you’d like to produce custom apps using the data gleaned from the tool.
Additionally, you can use the API to:
- Manage projects
- Retrieve only the data you want to see
- Create sophisticated reports
- Import data into third-party apps
SE Ranking offers a variety of pricing plans. You’re almost guaranteed to find one that’s suitable for your interests and budget.
On the low end of the comprehensive plans, pricing starts at $39 per month. That gives you the ability to crawl up to 25,000 pages with the website audit.
That level of pricing doesn’t offer page changes monitoring, white label reporting, or API access, though.
If you want all three of those features, you’re going to have to sign on with the most expensive level of service at $189 per month.
That’s still quite a bit cheaper than a lot of competitors.
Pros and Cons
SE Ranking has more than 200,000 users as of this writing. Some of them are sharing their thoughts about the tool online.
Here are the good things they’re saying about it:
- Provides paid and organic data
- One of the most comprehensive tools on the market
- Website audit shows how to eliminate SEO problems
- API offers the ability to provide extra value to clients
- Employees are very friendly
- Huge competition research feature
And here are the not-so-good things they’re saying about it:
- Getting data for a new site can be slow
- Have to wait at least a day before seeing rankings
- Would be nice if the company offered in-depth webinars
- Tools seem fragmented
Wrapping It Up
If you’re on the lookout for an all-in-one SEO solution, put SE Ranking on your short list. It’s a nifty, affordable tool.
It also offers a free trial. You should take advantage of that to make sure that it’s got exactly what you’re looking for.