John Lincoln

Films

SEO: The Movie

SEO: The Movie is a documentary produced and directed by John Lincoln that chronicles the fascinating rise of search engine optimization and the people who shaped one of the most influential industries in the digital age. The film explores the origin story of SEO from the early days of the internet to the multibillion-dollar global industry it is today.

Featuring interviews with several of the pioneers who helped define search marketing, the film offers rare personal insights, behind the scenes stories, and firsthand accounts of how major algorithm updates, technology shifts, and early experimentation evolved into the sophisticated strategies used by businesses worldwide. It captures moments of breakthrough, conflict, innovation, and community that form the backbone of the SEO profession.

SEO: The Movie has been viewed by hundreds of thousands of marketers around the world, is referenced in university coursework, and is currently listed on IMDb. It remains one of the most widely recognized documentary projects ever created about search marketing.


Social Media Marketing: The Movie

Social Media Marketing: The Movie delivers an entertaining and insightful deep dive into how social platforms became central to modern communication, community building, and brand growth. Produced and directed by John Lincoln, the film brings together an all-star cast of social media experts and industry innovators.

The documentary features Jay Baer, Michael Stelzner, Brenda Ster, Joel Comm, Mari Smith, Sue Zimmerman, Leslie Samuel, Viveka von Rosen, Amy Landino, and other leading voices who shaped the evolution of YouTube, Facebook, Twitter, Instagram, Pinterest, LinkedIn, and podcasting. Each expert offers actionable advice, personal stories, and forward looking predictions that highlight how social media has transformed everything from marketing to culture.

The film serves as both a historical snapshot and a strategic guide for businesses, creators, and marketers seeking to understand how social media became essential to audience engagement and brand storytelling.

 

Social Media Marketing: The Movie is also featured on IMDb and continues to be screened by marketers, universities, and business teams looking to deepen their understanding of the social landscape.