Home » Conversion Rate Optimization Experts, A List to Bookmark Now
Conversion Rate Optimization Experts, A List to Bookmark Now
As a fellow conversion rate optimization expert, I love keeping track of the top people in the business. I do so much competitive analysis, in fact, its one of my favorite pastimes.
For me it’s not so much about competition, but instead the love for the game. That game being finding innovative tweaks, experiments and overhauls to increase conversion rates.
We are really just getting started in the web. From understanding color schemes to slow selling users to creating better device specific UX, it is an exciting time to be in CRO.
These are the people to watch, read, and follow to understand everything there is to know about CRO.
This list is in no particular order.
(Side note, If you are unfamiliar with CRO. You might want to check out this resource)
Talia Wolf is CMO of Banana Splash, a mobile UX platform for marketers focusing on real-time personalized calls to action; she is also the founder of Conversioner, a conversion optimization agency.
Sujan Patel is VP of Marketing at WhenIWork, and the Co-founder of ContentMarketer.io and Narrow.io. He is also a contributor to Inc., Forbes, and Entrepreneur. I recently bought his book on Growth Hacking. I haven’t read it yet. But plan to soon!
Allison was the first CRO designer for Disruptive Advertising and she also builds and tests landing pages and blogs about CRO.
Tiffany Da Silva
Tiffany Da Silva is Head of CRO at Shopify and an expert in growth hacking, web strategy, digital marketing, and media planning. Shopify has done well with their conversion rate optimization and their SEO. I have done a lot of competitive analysis on this site. Well done Tiffany.
Joanna Wiebe is the co-founder of Copy Hackers where she blogs about CRO and teaches people to create stellar CRO copy.
Andy Crestodina a conversion rate optimization expert, founder of Orbit Media and he is also the author of the book, “Content Chemistry.”
Lukas Vermeer is a Data Scientist at Booking.com. Data sciences and CRO go hand-in-hand.
Janet Driscoll Miller
Janet Driscoll Miller is founder, President and CEO of Marketing Mojo and contributes to Visibility Magazine, B2B Magazine, Search Engine Land, and Marketing Mojo’s.
Sean Ellis is the founder and CEO of GrowthHackers.com and Qualaroo. Growthhackers.com has really taken off in the last few years. It is a great site and you will see a lot of conversion rate optimization consultants spending time there.
Joe Putnam is the Director of Marketing for iSpionage, and a contributor to Kissmetrics and CrazyEgg.
Dan Siroker is founder and CEO of Optimizely and the author of “A/B Testing.” Optimizely is a great tool that any CRO expert needs to have in their arsenal.
Noah Kagan is Chief Sumo and founder of AppSumo.com.
Co-founder and CTO of ion interactive, Scott Brinker is also the editor and author of Chief Marketing Technologist.
Keep watching these conversion rate optimization experts, they give away so much information. If you you attention, you will become an expert yourself.
Do you think I’ve left out anyone that’s up and coming? Let me know about it in the comments.
About the Author
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Named #1 SEO company in the USA, UK and Canada by Clutch.co and number 1 PPC company by 10BestPPCs, Ignite Visibility has been an Inc. 5,000 company in both 2017 and 2018. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the book “Digital Influencer,” which was named one of the best new marketing books by Forbes and LinkedIn. Lincoln is consistently named one of the top digital marketing strategiest in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. His business mission is to help others through digital marketing.