As a fellow conversion rate optimization expert, I love keeping track of the top people in the business. I do so much competitive analysis, in fact, its one of my favorite pastimes.
For me it’s not so much about competition, but instead the love for the game. That game being finding innovative tweaks, experiments and overhauls to increase conversion rates.
We are really just getting started in the web. From understanding color schemes to slow selling users to creating better device specific UX, it is an exciting time to be in CRO.
These are the people to watch, read, and follow to understand everything there is to know about CRO.
This list is in no particular order.
Conversion Rate Optimization Experts
Co-founder of Unbounce, and viewer of more landing pages than anyone else in the world.
Founder, ConversionXL, he is also a self-titled conversion optimization champion.
A known conversion rate optimization expert, Angie is Chief of Conversion Marketing for Unbounce, she also writes for Search Engine Watch and ClickZ.
This marketer and former editor for ConversionXL is now the host of “Inside The Mind.”
Tim could be considered one of the founders of conversion rate optimization. As CEO of Sitetuners, Tim Ash is also the author of “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.”
Karl Gillis is the managing partner of AGConsult and is listed third on PPC Hero’s 2015 CRO expert list.
Unbounce’s Senior Conversion Optimizer Michael Aagaard is also the founder of ContentVerve.
This digital marketing expert and conversion optimization consultant is also an author of some useful CRO resources.
Also known as “The Traffic Guy,” Jon Morrow was ranked fifth among 45 CRO experts in February 2016.
A brand builder and marketing executive by trade, Joanna Lord has more than 12 years of digital marketing experience and is a contributor to MarketingLand.com and Entrepreneur.com.
This neuromarketing blogger also writes for Forbes and has published a book on neuroscience and marketing called “Brainfluence.”
Alex Harris, an award winning web designer whose business is called AlexDesigns, is also an expert in conversion marketing and A/B testing for UX.
The founder and CEO of WebArtsAG, Andre Morys is a leading expert on “conversion optimization” and prefers that term exactly; he also specializes in UX and testing and blogs at konversionsKRAFT.de.
Talia Wolf is CMO of Banana Splash, a mobile UX platform for marketers focusing on real-time personalized calls to action; she is also the founder of Conversioner, a conversion optimization agency.
Sujan Patel is VP of Marketing at WhenIWork, and the Co-founder of ContentMarketer.io and Narrow.io. He is also a contributor to Inc., Forbes, and Entrepreneur. I recently bought his book on Growth Hacking. I haven’t read it yet. But plan to soon!
Ann Handley is Chief Content Officer of Marketing Profs and is also a regular contributor to Entrepreneur and the author of the WSJ bestseller, “Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content.”
The CEO of Reactful, Jonathan Friedman also has a podcast called “Emotional Intelligence and CRO.”
Allison was the first CRO designer for Disruptive Advertising and she also builds and tests landing pages and blogs about CRO.
Tiffany Da Silva
Tiffany Da Silva is Head of CRO at Shopify and an expert in growth hacking, web strategy, digital marketing, and media planning. Shopify has done well with their conversion rate optimization and their SEO. I have done a lot of competitive analysis on this site. Well done Tiffany.
Joanna Wiebe is the co-founder of Copy Hackers where she blogs about CRO and teaches people to create stellar CRO copy.
Andy Crestodina a conversion rate optimization expert, founder of Orbit Media and he is also the author of the book, “Content Chemistry.”
Founder and CEO of WiderFunnel, Chris Goward is also the author of “You Should Test That” and a keynote speaker for Google.
Co-founder of ion interactive, Anna Talerico blogs about CRO and related topics.
Ton Wesseling is CEO of Testing Agency and founded Online Dialogue.
Consumer psychologist Bart Schutz is an important voice in the CRO discussion, and his “How to Use Psychology in CRO” is a good read.
Lukas Vermeer is a Data Scientist at Booking.com. Data sciences and CRO go hand-in-hand.
Janet Driscoll Miller
Janet Driscoll Miller is founder, President and CEO of Marketing Mojo and contributes to Visibility Magazine, B2B Magazine, Search Engine Land, and Marketing Mojo’s.
Sean Ellis is the founder and CEO of GrowthHackers.com and Qualaroo. Growthhackers.com has really taken off in the last few years. It is a great site and you will see a lot of conversion rate optimization consultants spending time there.
Matt Gershoff is a co-founder and blogger for Conductrics.
Joe Putnam is the Director of Marketing for iSpionage, and a contributor to Kissmetrics and CrazyEgg.
Dan Siroker is founder and CEO of Optimizely and the author of “A/B Testing.” Optimizely is a great tool that any CRO expert needs to have in their arsenal.
Noah Kagan is Chief Sumo and founder of AppSumo.com.
Co-founder and CTO of ion interactive, Scott Brinker is also the editor and author of Chief Marketing Technologist.
Keep watching these conversion rate optimization experts, they give away so much information. If you you attention, you will become an expert yourself.
Do you think I’ve left out anyone that’s up and coming? Let me know about it in the comments.