Best Instagram Campaigns of 2018 (See What Visa Did)
There’s no one way to succeed on Instagram. Some rely on advertisements and established brand names to build a following, while others have to stir up the grassroots to gain success. Below, I’ve singled out the campaigns I think have done a great job of creating compelling, engaging Instagram campaigns sure to connect with followers. […]
Detailed Iconosquare Review You Must Read (Beware It Is SO!)
Awesome! Looking for a Iconosquare review? It’s the top tool when it comes to Instagram management, and in this article, I’ll cover some of the highlights Iconosquare has to offer, and why it’s the Instagram tool of choice for most social media managers. Fact: brands are more active on Instagram than ever. In fact, 70.7% of […]
How to Use Instagram Stories Ads (To Generate Sales)
It’s official – Instagram stories are here to stay. And now they’re better for brands than ever, thanks to the Instagram Stories Ads. In this article, I’ll cover exactly what the ads are, how brands can use them, and who will benefit most from them. By now, you’re likely pretty familiar with the stories format. […]
Guide to Instagram Ads Types and Costs
Have you considered Instagram as an ad platform? If so – great! Below I’ll cover everything you need to know regarding Instagram ad costs, as well as walk you through the different types, targeting methods and the general set-up process. First of All, Why Instagram Ads? Because frankly, Instagram’s the place to be. As […]
30 Social Media Marketing Tips That Will Change Your Business
So you’ve stepped into the social media world. Great! It can do wonders for your brand – when you know what you’re doing. Below I’ve outlined a series of tips to get you started and make sure you’re making the most of your social media channels. Have a Plan – For Each Channel If your […]
How to do Facebook Remarketing
Thinking of using Facebook remarketing? Then this is the guide for you. Reportedly, most sites are only able to convert 2% of their visitors on average. While that’s not a great number, it doesn’t mean you have to give up on the remaining 98%. Which is where remarketing comes into play; with it, you’ll be […]
How to Easily Create Custom Instagram Photos People Love
Want to learn how to create custom Instagram photos better than Michael Jordan plays basketball? Well, then you have come to the right place. Let’s dive in. In fact, there are currently 8 million registered businesses using Instagram business profiles, and 1 million monthly active advertisers. But if you’re not in the fashion or food […]
7 Marketers Who Have An Awesome Online Presence
There are a lot of great marketers out there, but a select few have a truly amazing knack with social media and online presence generally. These marketers have a deep understanding of the role social media plays in growing their businesses and developing their personal brands; that’s why they don’t just use the best practices […]
Become a Digital Influencer (Episode 2, April) @johnelincoln
The first full month is over an it’s time for me to tell you what has been going on. I am happy to report that the numbers are really good, but everything did not go according to plan. First, if you are new to this live case study you should read episode 1. But as a quick […]
10 Of the Best Infographics In Marketing This Past Year
Infographics are hot and there’s no sign of them losing popularity anytime soon. If you make the right infographic you can get thousands of shares, links and plenty of traffic. Here are 10 of the best infographics, based on total shares as reporting in BuzzSumpo, from the last 12 months. Congrats to all the companies […]
14 Brands Doing it Right on Social Media
Today I’m taking a look at brands who are doing an amazing job on social media so we can all learn and get inspired. These 14 brands doing it right on social media offer some great examples and actionable strategies other businesses can use. Denny’s, America’s Diner Denny’s—or Denny’s Diner as they call themselves—loves to […]
12 Rising Stars in Social Media Marketing
Social media marketing is its own animal. While there are lots of major players in this area, I also like to watch for rising stars (or people who are rising even more) and people carving out niches that are more specific. Here are some of the rising stars (and established experts still blowing up) in social […]