Most Impactful Paid Media Tips for 2023

  In this guide, I’ll offer seven tips to help you get the ball rolling if you’re a newbie. And if you’ve got some experience, I’m sure you’ll find a few nuggets of info that you can use to take your online advertising to the next level. Ready to go? Let’s get started. 1. Choose […]

How to Use Lead Scoring to Boost Your Bottom Line

  If you’ve got a great customer relationship management (CRM) system, then it probably gives you the option to use lead scoring. But what is lead scoring, exactly? And how can it help your business? Those are just a couple of the questions that I’ll answer in this article. What is Lead Scoring? Lead scoring […]

Benchmark Marketing: Track and Improve Your KPIs

Benchmark Marketing

As a digital marketer, you can use your analytics tools to answer questions like: How many visitors am I getting to my website? What’s my click-through rate? What’s my conversation rate? And so on.  But once you get those numbers, how do you determine if they’re “good”? As in: how do you know if a […]

Franchise Digital Marketing: How to Set up a Successful Strategy

Over the last 15 years, I’ve worked with hundreds of franchisees. I’ve also worked with corporations that facilitate great franchise work. I’ve learned a lot about franchise digital marketing during those years. And today, I’ll share some of my knowledge with you. Franchise SEO When it comes to franchise marketing, search engine optimization (SEO) ranks […]

Google Analytics 4: What is GA4 & Why You Should Use It

Google Analytics 4 GA4

Google Analytics 4, or GA4, as you probably know by now, is the next generation of Google Analytics. If you’ve been doing this digital marketing thing for a long time, you’ve undoubtedly heard of Google Analytics. It’s a tool used to gather information about visits (and visitors) to your website. In this GA4 training session, […]

A Month-by-Month Structure for Your CRM Marketing

We’re in the privacy era of the Information Age. As a result, you’ll need to rely on CRM marketing. Several years ago, you could easily target people based on their interests and demographics.  But alas, nowadays, folks want to keep information about themselves as private as possible. Understandably. That makes things a little more challenging […]

The Ultimate Guide to PPC Campaigns: How Does PPC Work?

How Does PPC Work

As valuable as organic brand discovery is, there’s no denying that paid ads play a major part in promoting your business. Better yet, PPC is more effective at getting new eyes and leads fast. So, how does PPC work, and what are all the moving parts in pay-per-click marketing? What We’ll Cover: An Overview of […]

What is Marketing Attribution? (And Why You Should Care)

Marketing Attribution

You may have heard or read about “attribution” for digital marketing. But what does it mean? In this guide, I’ll answer that question. More importantly, though, I’ll explain how you can use marketing attribution to maximize your revenue stream. Marketing Attribution: The Definition Attribution, simply put, is the process of associating a metric with a […]

Tips for TikTok Marketing: How to Get More Followers

TikTok is on the rise right now. In fact, it’s the #1 downloaded app in the world. If you’re interested in promoting your brand on TikTok, you’ll need to adopt some contemporary TikTok marketing strategies. In this guide, I’ll share a few. Start using them and you’ll get more positive reviews, more likes, and more […]

Why You Should Be Running Ads on CTV

Looking for a new advertising channel? If so, consider CTV. With CTV advertising, you can reach people who stream content on their television sets. And you might reach audiences that you wouldn’t otherwise. Better yet, you could even reach folks that your competitors haven’t. In this guide, I’ll go over CTV, talk about how to […]

How to Use Programmatic Ads & DSP to Reach New Customers

If you’ve been in digital marketing for any length of time, you’ve probably come across the phrase “programmatic ads” at some point. And you’ve probably also read the acronym “DSP,” which stands for demand side platform. But what do they mean? And how do they help you reach people in your target market? For the […]

How to Use Cybersecurity to Protect Your Company

If you’re running a digital marketing company, then you’re doing a lot of work online. And all that exposure on the Internet leaves your IT infrastructure open to attacks. It’s not just your own data that’s at risk, though. You could expose your clients to attacks as well. Fortunately, you can harden your systems with […]