Why You Need Video SEO for Your Marketing
Along with other types of SEO, video SEO is crucial for digital marketing efforts. Platforms like YouTube need content creators to optimize their videos to stand out. Through the use of video SEO and video marketing, you’ll be able to support other SEO efforts. Why Video SEO? There are several reasons you should use video […]
What is Google Tag Manager?
If you use multiple tools to collect tracking info for your website, then you’re probably doing a lot of copying and pasting. As in, you’re copying snippets of JavaScript or HTML code from a tool site and pasting them into your website’s header. And maybe that’s okay. For now. But what happens when you manage […]
Everything You Need to Know About Online Ads
Today, businesses need online advertising to thrive, regardless of their industry. Online ads will help you connect with audiences, gain their trust, and win their business. You might be new to online advertising. As a result, you may be uncertain about which to use. In this guide to online advertising, we’ll review everything you need […]
Off-Page SEO Manual: Tips to Boost Your Rankings
SEO has the chance to make or break any website. However, you will fall behind if you’re not optimizing for both on-page and off-page SEO. With the right SEO strategies in place, you’ll gear your website for success in the long term. You might be familiar with specific on-page SEO tasks, but what are some […]
Native Advertising: Everything You Need to Know
Have you ever heard of native advertising? You’ve been exposed to the term even if you don’t recognize the term. According to eMarketer, 62.7% of all US display ad spend in 2019 went toward native advertising. That means it’s used for a lot of campaigns! So what is it? And why are so many brands […]
SEO Audit: Expert Advice To Complete Your Own Audit
If your website traffic isn’t what you want, you may need a search engine optimization (SEO) audit. A general and technical SEO audit can help gauge your website’s SEO performance. You can further optimize your website based on the information you glean from this audit. While you might benefit from an SEO audit, you might […]
TapClicks Review: A Must-Have Marketing Data Operations Platform
Wouldn’t it be nice to have a platform that collects all of your marketing data and produces reports to help you visualize it all in one place? TapClicks may be what you’re looking for. In this blog, I’ll go over TapClicks’ features and pricing. By the end of this TapClicks review, you’ll be able to […]
Woobox Review: Experiences That Boost Engagement
As any brand knows, driving engagement amongst your audience is integral to building a solid and committed fan base. When a connection becomes essential to your brand identity, your audience will view you as trustworthy and authentic. A great way to do this is to provide an interactive experience for your audience. Whether it’s a […]
What is Robots.txt? My Process On How to Block Your Content
As a digital marketer or ecommerce website owner, how your site ranks on search engine results pages could make or break your business. There are many things you can do to control the way your website is ranked, both on and off your home page. Things like SEO and keyword research might come to mind […]
OfferFit Software Review: Make the Leap From A/B to AI
Brinks Home faced a challenge. The home security company looked for ways to increase contract renewals. “We wanted to find the perfect renewal offer for each customer,” said Jay Autrey, Chief Customer Officer. Specifically, the company needed to know which customers wanted doorbell cameras, which ones wanted a rate lock for two years, and which […]
The Forecaster Method: The Perfect Digital Marketing Strategy
Jumping into the world of digital marketing can be scary. It is constantly changing and can be hard to keep up with a strategy that works. What if I told you that the perfect digital marketing strategy exists? I wrote my second book, The Forecaster Method, in 2019. Regardless of what has changed since then, […]
How To Spot Negative SEO From Links And Protect Your Website
One type of negative SEO happens when someone builds bad links directing to your website. Competitors use this black-hat tactic to try to bring you down on the search engine results pages. Not enough websites look at this, and it happens to some of the biggest businesses in the world. You can spot bad links […]