Keyword Strategy to Rank #1 in Google for Competitive Keywords
If you’re asking yourself, “How do I identify competitive keywords?” you’ve come to the right place. To fully dive into this topic, we’ll need to
How to Use Lead Scoring to Boost Your Bottom Line
If you’ve got a great customer relationship management (CRM) system, then it probably gives you the option to use lead scoring. But what is
Benchmark Marketing: Track and Improve Your KPIs
As a digital marketer, you can use your analytics tools to answer questions like: How many visitors am I getting to my website? What’s my
Franchise Digital Marketing: How to Set up a Successful Strategy
Over the last 15 years, I’ve worked with hundreds of franchisees. I’ve also worked with corporations that facilitate great franchise work. I’ve learned a lot
Debunking 10 SEO Myths to Improve Your Strategy
SEO is always changing. And, believe me, I know how tough it is to keep up. Unfortunately, all the changes over time have caused confusion
Why is Bounce Rate So Important? What Is It & How to Find It
Imagine this: somebody visits your website and then leaves right away. Is that what you want? Hopefully not. But when that happens, it’s called a
Google Analytics 4: What is GA4 & Why You Should Use It
Google Analytics 4, or GA4, as you probably know by now, is the next generation of Google Analytics. If you’ve been doing this digital marketing
What Is the Flywheel Marketing Effect? A Top-Down Focus
At one time, you may have encountered an executive who spoke favorably about “The Flywheel Effect.” But what exactly is Flywheel Marketing? That’s the subject
A Month-by-Month Structure for Your CRM Marketing
We’re in the privacy era of the Information Age. As a result, you’ll need to rely on CRM marketing. Several years ago, you could easily
Google Helpful Content Update: 10+ Questions to Answer
Do you want your content to be more helpful? Well, Google does. That’s why the company recently rolled out the recent helpful content update. In
Welcome To John Lincoln Marketing
Welcome to John Lincoln’s personal website. You can learn about John Lincoln’s books, films, book him to speak and contact him. John is directly associated with many of the businesses mentioned on this website and freely discloses this information.
About the Author
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books Advolution, Digital Influencer and The Forecaster Method. Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40.
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