Top 16 Questions to Ask a PPC Company in 2024
In 2024, choosing the right PPC company is not just about spending your advertising budget. You want to make every cent count towards your business growth. With so many options available, it’s crucial to know the right questions to ask to filter down to the best paid media company suited for your business needs. In […]
The Ultimate Guide to Conversion Rate Optimization for Any Business
Whether you’re a seasoned marketer or just starting out, conversion rate optimization (CRO) is a powerful tool that can boost your sales, leads, and overall online success. What is Conversion Rate Optimization? Let’s break it down. Imagine 100 people visit your website. Ideally, you want as many of them as possible to convert, whether that […]
16 Questions to Help You Choose an SEO Company
Feeling overwhelmed by the sea of SEO companies out there? You’re not alone! Choosing the right partner is crucial for achieving your online marketing goals. In this blog, I’ll walk you through 16 essential questions to ask any SEO company, ensuring they not only understand your needs but also possess the expertise to deliver […]
Elevate Your Business with Proven Blogging Strategies in 2024
In 2024, business blogging is not only still relevant – it’s a critical component of any content marketing strategy. Companies that blog generate 67% more leads per month than those that don’t. And businesses that prioritize blogging see 13 times more ROI from their efforts. Read on to discover the benefits of blogging for business […]
How to Get B2B Leads Organically from LinkedIn
LinkedIn has played a vital role in marketing for B2B companies. It has evolved from a resume and job search platform to one that connects businesses with target audiences. If B2B leads have become a top priority, LinkedIn is where you should be. Why B2B LinkedIn Leads Should Be Part of Your Strategy Generating organic […]
How to Optimize for Circle to Search
Google has always been serious about being curious. Now, the company has a new way to find the perfect answer to your searches — Circle to Search. What is Circle to Search? Google has launched Circle to Search to align with modern user experiences. They have noted in their introduction that it feels disruptive to […]
Why Keyword Cannibalization is a Top Factor Hurting Your SEO
The concept of keyword cannibalization has evolved over the last few years because of Google updates and its preferences for ranking. It’s an SEO challenge that affects many websites, especially those with extensive blog content. This guide focuses on understanding its impact and offers strategies to resolve and prevent it, ensuring a more effective SEO […]
Keyword Strategy to Rank #1 in Google for Competitive Keywords
If you’re asking yourself, “How do I identify competitive keywords?” you’ve come to the right place. To fully dive into this topic, we’ll need to address what a competitive keyword is, how to put together a keyword strategy, and a few tools that will help you along the way. Let’s get started. How Do You […]
How to Use Lead Scoring to Boost Your Bottom Line
If you’ve got a great customer relationship management (CRM) system, then it probably gives you the option to use lead scoring. But what is lead scoring, exactly? And how can it help your business? Those are just a couple of the questions that I’ll answer in this article. What is Lead Scoring? Lead scoring […]
Benchmark Marketing: Track and Improve Your KPIs
As a digital marketer, you can use your analytics tools to answer questions like: How many visitors am I getting to my website? What’s my click-through rate? What’s my conversation rate? And so on. But once you get those numbers, how do you determine if they’re “good”? As in: how do you know if a […]
Franchise Digital Marketing: How to Set up a Successful Strategy
Over the last 15 years, I’ve worked with hundreds of franchisees. I’ve also worked with corporations that facilitate great franchise work. I’ve learned a lot about franchise digital marketing during those years. And today, I’ll share some of my knowledge with you. Franchise SEO When it comes to franchise marketing, search engine optimization (SEO) ranks […]
Debunking 10 SEO Myths to Improve Your Strategy
SEO is always changing. And, believe me, I know how tough it is to keep up. Unfortunately, all the changes over time have caused confusion among our friends in digital marketing. And, as a result, some of them are now believing things about SEO that simply aren’t true. I’m here to debunk those SEO myths. […]