Hootsuite is a great tool for managing your activities on these social media platforms and monitoring mentions of you and your brand across most of them like Twitter, Facebook, and LinkedIn (more than 35 platforms are available). Just add various “streams” to your dashboard based on keywords and watch news and your mentions in real time.
Feedly lets you stay current on news in your industry and follow a sizable variety of alerts, blogs, and other sources of critical information in one manageable place.
BuzzSumo shows you which types of content and subjects are getting the most attention so you know who the key influencers working in your content area are. It also shows you what keywords your competitors are using with content on certain subjects and which social media platforms are working best for your topic areas.
SumoMe is a set of tools (some free, some pay) to use on your WordPress blog or website such as strength and weakness heat maps and sharing and list builder tools to help increase your sphere of influence.
FollowerWonk help you get followers on Twitter by searching Twitter bios for interests, keywords, locations and other criteria so you can find likely followers. You can also use the tool to compare and analyze follower demographics, both for your own followers and those of your competitors or influencers you’d like to imitate.
The Klout platform, one of the few influencer tools designed specifically for this purpose, uses an algorithm to assess how much influence each user has based on engagement, content, and overall impact across various social media platforms. Once you have your score you can use it to climb higher.
SpyFu is a tool that allows you to go to the websites of your competitors (or influencers you want to emulate) to find out what their marketing formulas, traffic strategies, AdWords, and keywords are, both right now and historically.
SEMrush works a lot like SpyFu, letting you compare your site’s performance to other sites in terms of paid and unpaid traffic, target keywords, rank, and other factors.
Screaming Frog is an SEO tool that helps you find broken links, Google Analytics code, redirects, duplicate content, and more—and it works not only on your website, but on any website, so you can use it to assess competitors’ sites and influencer sites to see how and why they succeed.
Majestic is a great link checking and domain authority tool you can use to see who is linking to your site or competitor sites; use it to review links to influencer websites, list them, and then use your list as a link building road map.
Moz Open Site Explorer
Moz OSE lets you see the “domain authority” of your site or anyone else’s based on more than 40 predictive signals concerning search rank. Use OSE to track your website’s authority against competitors’ and other influencers’ sites over time, to find the best content and link building opportunities, and for focused link building.
Fresh Web Explorer
Fresh Web Explorer is another of the Moz influencer tools that allows you to compare and research mentions and links with competitors and other influencers; you can set up an alert so anytime other influencers get mentioned without you you’re alerted so you can see weaknesses in your strategy and fix them.
SocialMention.com is a useful brand monitoring tool that allows you to assess mentions of you and your brand based on brand strength (how often you’re being discussed), passion (how likely the mention is to be repeated), reach (the actual influence measure), and sentiment (negative, neutral or positive).
Google Analytics is a must for every site, and is the most detailed source of metrics available—and it is free. Use Conversions Report to assess your influence and social media ROI and see which platforms are strongest for you; use Google Content Experiments to split test one page vs. another online.
Google Search Console
Google Search Console, formerly Google Webmaster Tools, is a must-have free tool that helps you manipulate the way your site is indexed in Google, repair issues on your site, and gives you specific analytics metrics.
HelloBar makes getting more information from site visitors easier by letting you display messages at the top of your WordPress website.
CrazyEgg is a heat map tool that tracks how site visitors engage with your content, how well you’re retaining them, and which portions of the page get the most traffic.
Unbounce is a drag and drop tool for building landing pages that lets you easily add an opt-in form and boost your opt-in rates (a concrete sign of more influence).
OptinMonster is a simple tool for creating appealing pop-ups; these are very effective at building up your email sign-up rate, a key factor in your growth as an influencer.
WooBox is an engagement building tool which allows you to create and manage coupons, contests, polls, giveaways, and sweepstakes on Facebook.
Optimizely is one of the top CRO and split testing tools designed to help you customize your marketing approach by providing real-time analytics for your visitors. The Recommended Audiences tool is particularly useful for influencers because it uses predictive analytics to identify meaningful target groups that you can focus your outreach and engagement efforts on.
This is free and so simple; set up an alert so you can always know when you or your company are mentioned online (https://www.google.com/alerts).
HARO (Help a Reporter Out) is an excellent source of editorial coverage from TV spots to article interviews. Sign up for three daily emails containing reporter requests for expert input and use those to grow your influencer status.
Vocus/Cision offers social and PR software including analytics; a database of media contacts; monitoring for blogs, news, and social media; and a distribution platform for press releases and email campaigns.
Amazon (for creating ebooks)
Experts who really know their stuff can easily create ebooks on Amazon, and this is a fantastic way to prove how much value and authority you bring to your niche area. Just remember that you should never produce anything less than your absolute best work.
Periscope and Meerkat
Periscope and Meerkat are two apps that tap into the almost 70 percent of American adults that consume live streaming media online. Just sign up for either or both of these influencer tools and you can live stream with the push of a button, building a following as you go.
I hope this list of 27 influencer tools you should use has been useful to you and answered your questions. And remember, if you’re really committed to becoming an influencer in your niche—and I hope you are!—you can get the entire book on Amazon here.
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.