In case you haven’t heard, if you’re hoping to engage with millennials and members of Generation Z, you’d better figure out how to work Snapchat to your advantage. It has more than 100 million users who spend around half an hour there every day. Several forward-thinking brands have already gotten the hang of partnering with the biggest Snapchat influencers via “takeovers” and sponsored campaigns. Here are 14 of the biggest people on Snapchat right now and what they’re doing right.
Mike Platco is perhaps the world’s first professional Snapchat artist—making him one of the original Snapchat influencers—and he sometimes makes tens of thousands of dollars per image for his innovative art. He has partnered with Disney, “Pretty Little Liars,” and “The Voice,” and was instrumental in GrubHub’s early mastery of the Snapchat platform. He creates content for his own personal account as well as the many branded business accounts he collaborates with, and reaches millions of followers in the 13 to 25 year old age range daily.
When even your two dogs have hundreds of thousands of followers on social media, it’s safe to say you’ve mastered the art of engagement, and that’s Jenna Marbles in a nutshell. In 2010 she took over YouTube, and she’s had similar success on Shapchat. She has not been as willing to work with brands directly—at least not yet—because she sees her success as linked to her followers trusting and liking her. (This is exactly why influencer marketing is so successful: it is genuine.)
Lilly Singh is one of the online superstars, whose massive social following has ultimately led to her production of an independent documentary, “A Trip to Unicorn Island,” whose world tour was sponsored by Coca-Cola. It’s a great branding fit given Coca-Cola’s “Open Happiness” campaign since Singh’s entire approach is on spreading humor and joy with her videos and snaps.
Jerome Jarre first found Internet fame on Vine, but moved to Snapchat in 2014 and had 1.5 million followers there that same year. A classic influencer, he has reportedly turned down million dollar endorsement deal because he didn’t want to sell food he felt was unhealthy. He has collaborated with GE and MTV, however, so like other Snapchat influencers the key here may be finding the right branding and personality match.
Shaun McBride is the OG of Snapchat influencers. When he first started on the app he was a snowboard and skateboard sales rep, but soon his funny snaps featuring the Snapchat drawing tool got noticed. He has created high dollar content for Taco Bell and Disney on the platform and maintains a loyal fanbase.
Jacey Duprie has been one of the top fashion influencers on both Instagram and Snapchat for years. “Damsel in Dior” was featured as one of five fashion bloggers by the ShopStyle shopping search engine aggregator marketing campaign and she was the face of Jaguar breathing new youth into the brand on Instagram. Now she’s bringing the same success to Snapchat as she also promotes her own clothing line with Splendid.
Christine Mi is one of the top Snapchat influencers because she strikes a fantastic balance between creating funny, intricate drawings with the platform tool, posting photos with hilarious captions, and snapping back when followers respond to her. A professional Snapchat artist and strategist, The Verge named her one of the Top 10 Snapchatters to follow in 2015 (and only two of those top ten were actual people).
In the fashion and beauty space, Ingrid Nilsen is golden among Snapchat influencers. She is known as high-profile fashion vlogger “Miss Glamorazzi” on YouTube, and was also a judge on Project Runway Threads and Covergirl’s first official Glambassador. When she came out to 3.6 million fans on YouTube in 2014 she didn’t lose a step in terms of popularity, so it’s safe to say that her influence isn’t going anywhere.
For a great lesson in social media storytelling, take some time out of your day and watch some Casey Neistat videos if you’re not already familiar with him. If you are, you already know that he’s the guy who exposed “iPod’s Dirty Secret” in a three minute video and then went on to create a television show that was bought by HBO and snowboard through Manhattan. He’s one of the biggest Snapchat influencers because he can tell a story.
Geeohsnap is a Norwegian Snapchat artist who first became recognized as a Snapchat influencer in 2014 when his “Random People Project” went viral. Since that time he has created content on the platform for GO90, Lionsgate, Disney, Sphero, Starbucks, the Force Friday event, Air France, and lots of other brands. With over 60,000 views a day on his own channel alone, Geeohsnap is a heavy hitter.
Chris Carmichael can often be found in the snaps and stories of his Snapchat BFFs Jerome Jarre and Shonduras, so that should give you a sense of his social standing on the platform. In addition to being a Snapchat influencer he is also an entrepreneur, having launched Crater, a crowdfunding platform for Internet influencers, and co-founded Slinger, another vertical video discovery app.
A former engineer, Evan Garber is now one of the few full-time Snapchat influencers. He and Shonduras are partnered with AT&T to create the Snapper Hero series, and Garber has also created snaps for Major League Soccer, NBC, GE, the NBA, Disney, Tiger Beat Magazine, the US Open, Subway, Cinnabon, and McDonald’s.
Talented graphic designer Cyrene Quiamco takes selfies to a new level on Snapchat, which makes her both relatable and totally followable on the platform. She’s also an avid fan of the Snapchat community, and created The11thSecond.com as a community hub for featuring the snaps of users—a fantastic way to get and stay engaged and keep a rabidly loyal fanbase.
These 14 Snapchat influencers are crushing it with the 100 million plus users that are on the platform every day, and they’re also launching amazing new projects of their own. Who are your favorite Snapchat influencers? Let me know in the comments, please!
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation. Ignite Visibility is a 4x Inc. 5,000 company. Ignite Visibility offers a unique digital marketing program tied directly to ROI with a focus on using SEO, social media, paid media, CRO, email, Amazon and PR to achieve results. Outside of Ignite Visibility, Lincoln is a frequent speaker and author of the books “Digital Influencer” and “The Forecaster Method.” Lincoln is consistently named one of the top digital marketers in the industry and was the recipient of the coveted Search Engine Land “Search Marketer of The Year” award. Lincoln has taught digital marketing and Web Analytics at the University of California San Diego since 2010, has been named as one of San Diego’s most admired CEO’s and a top business leader under 40. Lincoln has also made “SEO: The Movie” and “Social Media Marketing: The Movie.” His business mission is to help others through digital marketing.