Elevate Your Business with Proven Blogging Strategies in 2024
In 2024, business blogging is not only still relevant – it’s a critical component of any content marketing strategy. Companies that blog generate 67% more leads per month than those that don’t. And businesses that prioritize blogging see 13 times more ROI from their efforts. Read on to discover the benefits of blogging for business […]
How to Get B2B Leads Organically from LinkedIn
LinkedIn has played a vital role in marketing for B2B companies. It has evolved from a resume and job search platform to one that connects businesses with target audiences. If B2B leads have become a top priority, LinkedIn is where you should be. Why B2B LinkedIn Leads Should Be Part of Your Strategy Generating organic […]
How to Use Lead Scoring to Boost Your Bottom Line
If you’ve got a great customer relationship management (CRM) system, then it probably gives you the option to use lead scoring. But what is lead scoring, exactly? And how can it help your business? Those are just a couple of the questions that I’ll answer in this article. What is Lead Scoring? Lead scoring […]
Benchmark Marketing: Track and Improve Your KPIs
As a digital marketer, you can use your analytics tools to answer questions like: How many visitors am I getting to my website? What’s my click-through rate? What’s my conversation rate? And so on. But once you get those numbers, how do you determine if they’re “good”? As in: how do you know if a […]
Franchise Digital Marketing: How to Set up a Successful Strategy
Over the last 15 years, I’ve worked with hundreds of franchisees. I’ve also worked with corporations that facilitate great franchise work. I’ve learned a lot about franchise digital marketing during those years. And today, I’ll share some of my knowledge with you. Franchise SEO When it comes to franchise marketing, search engine optimization (SEO) ranks […]