What is Brand Identity: How to Create One That Makes You Stand Out

What is Brand Identity: How to Create One That Makes You Stand Out

No matter your field, you’re going to run into competition. If you want to make a splash in your industry and stand out from your competitors, you need to establish your brand identity. What Is Brand Identity? How Do You Establish It? Why Does It Matter? Let’s talk about it! What is Brand Identity? Simply […]

Review of Canva: Create Graphic Designs That’ll Convert!

Review of Canva

How would you like to create professional graphic designs without the cost of Adobe? If so, then you should check out Canva. According to the company website, you can use Canva to design “anything” in minutes. With Canva, “anything” includes: Logos Business cards Posters Graphs Logos And more. You can even use the tool as […]

How To Create A Compelling Value Proposition That Converts

How to Build a Compelling Value Proposition

You need a compelling value proposition for many reason. Sales, conversion rate optimization, messaging to staff and more… In this article, we cover how to build a compelling value proposition. In a world full of show-don’t-tell, it’s easy to forget that sometimes, telling is the way to go. When someone finds your product, don’t waste […]

How To Build Brand Awareness Online In 2018 (What Works)

how to build brand awareness

You want to build your brand awareness? In this article, we will cover how to do just that. What is Brand Awareness? By definition, brand awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. It’s generally the first step in the […]

How Smart Marketers Choose A Domain Name (That Wins)

Checklist for a brandable domain

Time to choose a domain name? Some business leaders work backwards when it comes to selecting a name for their company. They find an available domain name that’s brandable and purchase it. That domain name then becomes their company name. This article tells you how to avoid that. It’s certainly not a new practice to […]